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Supporting a just transition in Scotland – how do we decouple consumption from growth?

8 November 2021, 5:30 pm - 8:00 pm

Scotland has decarbonised its grid faster than most, however the reality is that four-fifths of our carbon footprint, and most of our impact on biodiversity globally, comes from consumption of products, often imported from elsewhere. To reduce this, we need a new economic model that isn’t dictated by an addiction to GDP growth.

This event will explore themes in the Decoupling Report, produced by Zero Waste Scotland and its Decoupling Advisory Group and looks at how we can support GDP growth by focusing on a circular and wellbeing economy.

The session will ask important and bold questions addressing an uncomfortable truth: we need to change our relationship with consumption and our approach to economic and business models. The global system needs to change, and we can start right here in Glasgow.

Host: Iain Gulland, Chief Executive, Zero Waste Scotland


  • Kate Chambers, Senior Consultant, 2050 Climate Group / Resource Futures
  • Tim Jackson, Professor of Sustainable Development, University of Surrey & Director of the Centre for the Understanding of Sustainable Prosperity
  • Deirdre Shaw, Professor of Marketing and Consumer Research (Management), University of Glasgow
  • Professor Iain Black, Professor of Sustainable Consumption, University of Stirling
  • Katherine Trebeck, Advocacy & Influencing Lead, Wellbeing Economy Alliance