Invest in Angus

Website usability and customer experience
2022-07-13 10:00 - 12:00 UTC
Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started?
During this webinar, we’ll cover:

What User Experience is and what impact it can have
Some of the key factors influencing website usability, including credibility, value, purpose and more
Hints, tips and tools to help you start improving elements of your website, from navigation menus to page layouts
An overview of tools to help you measure User Experience

Build your brand and promotional graphics
2022-07-13 12:00 - 14:00
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make more sales.
This session will:

Provide you with a clear understanding of the difference between brands and branding
Help you understand what a brand is
Show you why branding is important
Looking at your brand strategy, brand identity and action help you learn how to develop your brand’s positioning, character, and purpose to differentiate your business from its competitors
Demonstrate how to set up a brand kit and style guide to ensure consistency across websites, social media, business cards, posters etc.
Teach you how to create simple promotional graphics using a variety of tools including Canva
Highlight a variety of free tools including Google Drive, Hubspot and Mailchimp that can save time and simplify marketing tasks

Sales Strategy Masterclass
2022-07-13 14:00 - 16:00
Are you up to date? Is your sales team on the ball or are they stuck in their ways?
Unlocking the mystique around sales and learning how to grow your business by selling well to the right customer.
Join us for a fun afternoon where Jim Meldrum of Nu-Strategy Development, will break some myths round the art of selling well and how to break the mould and reinvigorate you or your team in the fine art of getting a positive buying decision and saving time to concentrate on the most likely prospects.
This two hour masterclass will cover:

Is there such a thing as a “born salesperson”?
Getting comfortable in selling situations (includes sales advice for people who hate sales)
The old ways of selling (and what to look out for when it’s happening to us)
Why good deals get stuck (understanding why some customers begin to avoid us)
The “Non-Sales” Sales Process (including getting a positive buying decision)

Please note this masterclass is for businesses based in Dundee, Angus and Perth.

Get impact & engagement with social media analytics
2022-07-13 18:00 - 20:00
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting.
This webinar will help you understand how to access those metrics, and how to use them to improve your social media delivery.
