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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20220713T100000
DTEND;TZID=UTC:20220713T120000
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SUMMARY:Website usability and customer experience
DESCRIPTION:Website usability and user experience are key to driving leads\, sales and other conversions through your website. But where do you get started? \nDuring this webinar\, we’ll cover: \n\nWhat User Experience is and what impact it can have\nSome of the key factors influencing website usability\, including credibility\, value\, purpose and more\nHints\, tips and tools to help you start improving elements of your website\, from navigation menus to page layouts\nAn overview of tools to help you measure User Experience
URL:https://investinangus.com/event/website-usability-and-customer-experience/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T120000
DTEND;TZID=UTC:20220713T140000
DTSTAMP:20260422T102147
CREATED:20220627T085731Z
LAST-MODIFIED:20220627T085731Z
UID:10084933-1657713600-1657720800@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLooking at your brand strategy\, brand identity and action help you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics/
CATEGORIES:Digital Marketing,Marketing
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DTSTART;TZID=UTC:20220713T140000
DTEND;TZID=UTC:20220713T160000
DTSTAMP:20260422T102147
CREATED:20220613T102837Z
LAST-MODIFIED:20220613T102837Z
UID:10084836-1657720800-1657728000@investinangus.com
SUMMARY:Sales Strategy Masterclass
DESCRIPTION:Are you up to date? Is your sales team on the ball or are they stuck in their ways? \nUnlocking the mystique around sales and learning how to grow your business by selling well to the right customer. \nJoin us for a fun afternoon where Jim Meldrum of Nu-Strategy Development\, will break some myths round the art of selling well and how to break the mould and reinvigorate you or your team in the fine art of getting a positive buying decision and saving time to concentrate on the most likely prospects. \nThis two hour masterclass will cover: \n\nIs there such a thing as a “born salesperson”?\nGetting comfortable in selling situations (includes sales advice for people who hate sales)\nThe old ways of selling (and what to look out for when it’s happening to us)\nWhy good deals get stuck (understanding why some customers begin to avoid us)\nThe “Non-Sales” Sales Process (including getting a positive buying decision)\n\nPlease note this masterclass is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/sales-strategy-masterclass/
CATEGORIES:Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220713T180000
DTEND;TZID=UTC:20220713T200000
DTSTAMP:20260422T102147
CREATED:20220704T102303Z
LAST-MODIFIED:20220704T102303Z
UID:10085009-1657735200-1657742400@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, and how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-14/
CATEGORIES:Digital Marketing
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