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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20221018T140000
DTEND;TZID=UTC:20221018T160000
DTSTAMP:20260422T030153
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SUMMARY:Customer Persona: Identify the tools to help uncover insights about people
DESCRIPTION:Customer Personas are used to help you understand key traits\, behaviours\, goals\, responsibilities\, and needs of a specific type of user and then look at how you will attract the best customer segments for your business. \nThis is a two part reservation for the events listed below. \nWeek 1: Tuesday 18th October 2pm – 4pm \nRoddy McLean will be talking about the universal challenges of digital marketing / the importance of content marketing as a brand building tool and the corresponding need for deep understanding of the target audience followed by introduction of the audience persona roadmap process. \nWeek 2: Tuesday 25th October 2pm – 4pm \nThis will be a practical session focusing on the persona roadmap process itself and how to walk through the various steps. \nBooking this event will automatically reserve your space for both webinars.
URL:https://investinangus.com/event/customer-persona-identify-the-tools-to-help-uncover-insights-about-people/
CATEGORIES:Business Planning,Marketing
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DTSTART;TZID=UTC:20221018T140000
DTEND;TZID=UTC:20221018T160000
DTSTAMP:20260422T030153
CREATED:20221003T101340Z
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UID:10085616-1666101600-1666108800@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-4/
CATEGORIES:Business Planning
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DTSTART;TZID=UTC:20221018T180000
DTEND;TZID=UTC:20221018T200000
DTSTAMP:20260422T030153
CREATED:20220920T151503Z
LAST-MODIFIED:20220920T151503Z
UID:10085499-1666116000-1666123200@investinangus.com
SUMMARY:Market Research Made Easy
DESCRIPTION:The workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.  \nThis webinar is for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/market-research-made-easy-8/
CATEGORIES:Business Planning,Marketing
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