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SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-22/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20230130T130000
DTEND;TZID=UTC:20230130T140000
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SUMMARY:How to manage and improve your cashflow
DESCRIPTION:This panel webinar\, led by a panel of experts\, will offer valuable discussion\, insights\, and tips on how small businesses can manage their cashflow in 2023 – including looking at how to resolve late invoices and secure fair payments. It will also outline the importance of having a robust cashflow process in place. \nThis session will explore: \n\nThe difference between late payments and extended payment terms\nNegotiating and securing fair payment terms\nHow to improve communication between suppliers and customers\nWhat support is out there to help businesses secure fast\, fair payments\n\nPanellists include: \n\nHugh Lightbody\, Chief Officer\, Business Gateway National Unit\nLiz Barclay\, Small Business Commissioner\, OSBC\nRachel Cook\, Deputy Head of Policy\, FSB Scotland
URL:https://investinangus.com/event/how-to-manage-and-improve-your-cashflow/
CATEGORIES:Finance
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DTSTART;TZID=UTC:20230130T140000
DTEND;TZID=UTC:20230130T160000
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SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-19/
CATEGORIES:Digital Marketing
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