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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T093000
DTEND;TZID=UTC:20230227T130000
DTSTAMP:20260421T161128
CREATED:20230220T110307Z
LAST-MODIFIED:20230220T110307Z
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SUMMARY:Build your ECommerce sales on Amazon Masterclass
DESCRIPTION:In this half-day masterclass\, we’ll explore how to grow your business on Amazon. \nAmazon is delivering consistent growth year-on-year\, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. \nData is core to Amazon\, and we’ll take a deep dive into the brand and market data available on the platform\, through the Brand Registry programme. The program has a host of essential tools available\, and we’ll look at how to use these to maximise your brand’s visibility. \nWe’ll also cover common mistakes when advertising on the platform and reveals the key to structuring advertising campaigns for maximum visibility and success. \nLearning outcomes will include \nBrand Registry – Essential tools and Marketplace data available to brands on Amazon \n\nChallenges and solutions when advertising on Amazon\nWhat successful brands do to win on Amazon and how we can learn from them\nUnderstanding what matters to Amazon and how you can use that to grow\nWhat not to do – common mistakes that can lose you profitability instead of growing it with your sales
URL:https://investinangus.com/event/build-your-ecommerce-sales-on-amazon-masterclass/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T100000
DTEND;TZID=UTC:20230227T120000
DTSTAMP:20260421T161128
CREATED:20230123T104721Z
LAST-MODIFIED:20230123T104721Z
UID:10086313-1677492000-1677499200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-7/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T130000
DTEND;TZID=UTC:20230227T140000
DTSTAMP:20260421T161128
CREATED:20230220T094048Z
LAST-MODIFIED:20230220T094048Z
UID:10086478-1677502800-1677506400@investinangus.com
SUMMARY:Social Media Listening with Dr Jillian Ney
DESCRIPTION:This Q&A between Dr Jillian Ney\, Founder of the Social Intelligence Lab\, and Hugh Lightbody\, Chief Officer\, Business Gateway National Unit will help dispel the myths around social listening. \nDr Jillian Ney\, is a digital anthropologist\, entrepreneur\, author\, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s first ‘Dr. of Social Media.’ \nExploring how all businesses can benefit from analysing social and internet data\, Dr Ney will highlight quick\, simple\, and sometimes free tricks that can be used to understand customers\, competitors\, and your business. The insights you find can be used in marketing\, communications\, customer experience\, and even new product development. \nWe’ll cover: \n\nWhat social listening is and how it can help businesses of any size or scale\nHow businesses can use social listening\nHow internet culture and social media usage has changed\, especially with the introduction of ChatGPT\, and how businesses can keep up with these changes through social listening\nHow to use social listening to differentiate yourself in the market to remain competitive\nWhat resources are available to help businesses get started
URL:https://investinangus.com/event/social-media-listening-with-dr-jillian-ney/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T140000
DTEND;TZID=UTC:20230227T160000
DTSTAMP:20260421T161128
CREATED:20230123T104814Z
LAST-MODIFIED:20230123T104814Z
UID:10086315-1677506400-1677513600@investinangus.com
SUMMARY:The basics of trading on eBay\, Etsy and Amazon Marketplaces
DESCRIPTION:As a consumer\, you’ve almost certainly purchased online from one of the global marketplaces such as eBay\, Etsy or Amazon\, so why wouldn’t your customers do the same and buy from you? \nWe will cover:\n \n\nWhy to sell via a Marketplace\, your own website\, or both\nChoosing the right Marketplace – looking specificly at eBay\, Etsy and Amazon\n\nUnderstanding Profit Margins and how Marketplace fees affect them\n\nAn overview of some of the rules and regulations enforced by these platforms\nTrading internationally – what’s possible?\n\nYou’ll leave with a better understanding of how online marketplaces can help you reach your target audience\, which marketplace is best for you\, and how to get started selling quickly and easily.
URL:https://investinangus.com/event/the-basics-of-trading-on-ebay-etsy-and-amazon-marketplaces-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T140000
DTEND;TZID=UTC:20230227T160000
DTSTAMP:20260421T161128
CREATED:20230130T114258Z
LAST-MODIFIED:20230130T114258Z
UID:10086397-1677506400-1677513600@investinangus.com
SUMMARY:Engaging and supporting an intergenerational workforce
DESCRIPTION:Did you know that by 2025\, millennials (Gen Y) and centennials (Gen X) will make up over 75% of the workforce? What will this mean for your workplace? \nThis webinar will explore how you can get the best from today’s multigenerational workforce by addressing communication\, prioritisation and staff morale. We’ll look at some of the challenges that intergenerational working can bring\, and focus on how your team can work more effectively together by understanding generational traits and their impact on team effectiveness. \nDuring our ‘Journey Through the Generations’\, you’ll learn why we associate certain traits with each generation. We’ll look at the stereotypes and challenge and debunk some of them\, with the aim of helping you understand your colleagues better. In this session\, we’ll focus on the perspectives of Gen Z in particular\, and explore how we can prepare ourselves to be better colleagues and managers to the youngest demographic in our workforce. \nThe talk is delivered by Get the Gen\, a social enterprise that helps employers across the UK to understand the value and overcome the challenges of embracing a cohesive multigenerational workforce.
URL:https://investinangus.com/event/engaging-and-supporting-an-intergenerational-workforce/
CATEGORIES:HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T160000
DTEND;TZID=UTC:20230227T180000
DTSTAMP:20260421T161128
CREATED:20230210T111124Z
LAST-MODIFIED:20230210T112018Z
UID:10086456-1677513600-1677520800@investinangus.com
SUMMARY:Angus Outdoor Adventure Strategy Workshop
DESCRIPTION:Book your free place today at the Angus Outdoor Adventure Strategy Workshop – Come along\, have your say and get involved in how outdoor adventure tourism is developed in Angus. \nThe Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness of outdoor adventure\, nature\, health and wellbeing focussed tourism activities in Angus. \nThis is an exciting initiative that will give the Marine\, Adventure\, Health and Well-being and Wildlife tourism industry a unique opportunity to look at emerging opportunities\, and to discuss ways of addressing issues and concerns that together will generate a greater return from our visitors and build a stronger industry. \nThis is a critical time as we emerge from Covid-19\, face new consumer trends & expectations\, and adapt to a future net zero agenda. Now is the time to help shape the future of the sector in Angus. \nAs part of this process\, we would like to invite you to participate in one of our upcoming workshops being held in Angus. At the workshops we will share with you the key findings to date and importantly the latest outdoor adventure market trends. \nThe workshops will focus on questions such as: \n1. What is the current provision of outdoor experiences in Angus\, and do they meet consumer expectations? \n2. What are the gaps within the current offering and can we identify the potential to develop achievable\, deliverable activities and experiences within Angus? \n3. What differentiates Angus and gives us a competitive advantage as a Marine\, Adventure and Wildlife tourism destination? \n4. What factors are hindering sustainable growth of outdoors adventure tourism in Angus\, and how do we build on our advantages and strengthen the return on our key markets? \nBTS is working with The Angus Tourism Cooperative on the planning process and will facilitate these workshops. We invite you to participate in a workshop to discuss your aspirations and thoughts for outdoors adventure in Angus and to assist in identifying the most appropriate steps that should be taken in the next five years. \nThese workshops are the initial phase of consultation and we are looking forward to working with you in the ongoing process of developing the strategy. \nEvent Dates \nThe workshops are being held on the following dates and you can book your place on one of the workshops by clicking the links below: \n\nMonday 27th February; 4.00pm – 6.00pm; Murton Farm\, Murton Steading; Arbroath Road; Forfar\, DD8 2RZ; http://bit.ly/3HD0CXe \nTuesday 28th February; 9.30 – 11.30pm; Forbes of Kingennie Country Resort; Kingennie\, Broughty Ferry\, DD5 3RD;  http://bit.ly/40JRPeH \n\nThe workshops are open to any business\, community group\, local authority with an interest in Marine\, Adventure\, Health and Well-Being or Wildlife Tourism in Angus.
URL:https://investinangus.com/event/angus-outdoor-adventure-strategy-workshop/
LOCATION:Murton Farm\, Arbroath Road\, Forfar\, DD8 2RZ
CATEGORIES:Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230227T180000
DTEND;TZID=UTC:20230227T200000
DTSTAMP:20260421T161128
CREATED:20230123T104924Z
LAST-MODIFIED:20230123T104924Z
UID:10086317-1677520800-1677528000@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy/
CATEGORIES:Marketing
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