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X-WR-CALDESC:Events for Invest in Angus
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SUMMARY:Selling on Global Platforms: Shopify
DESCRIPTION:Shopify is a leading global commerce company\, providing trusted tools to start\, grow\, market\, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere. Shopify powers over 1.7 million businesses in more than 175 countries and is trusted by brands small and large. \nRakesh has over 15 years’ experience in the IT/digital/online industry\, working with companies small and large on all aspects of technology. A former e-Business Adviser with Scottish Enterprise\, he worked with high-growth new-starts and established businesses\, offering strategic advice on online and technology issues. \nWith business\, agency and public sector experience\, Rakesh continues to work in a business advisory and consulting capacity\, while also delivering training and workshops with a focus on technology adoption and improvement for businesses. \nRakesh has been delivering workshops and seminars for Business Gateway now since 2008 and in addition has also delivered on a number of Scottish Enterprise Expert Help frameworks including Digital Marketing\, Innovation and ICT and E-Commerce.
URL:https://investinangus.com/event/selling-on-global-platforms-shopify/
CATEGORIES:Digital Marketing,International Trade
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DTSTART;TZID=UTC:20230301T100000
DTEND;TZID=UTC:20230301T120000
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CREATED:20230220T094141Z
LAST-MODIFIED:20230220T094141Z
UID:10086480-1677664800-1677672000@investinangus.com
SUMMARY:TikTok and Instagram Reels for business
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video.\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business.\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts).\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms.\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms.
URL:https://investinangus.com/event/tiktok-and-instagram-reels-for-business-9/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20230301T140000
DTEND;TZID=UTC:20230301T160000
DTSTAMP:20260421T143051
CREATED:20230220T094238Z
LAST-MODIFIED:20230220T094238Z
UID:10086482-1677679200-1677686400@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-22/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230301T180000
DTEND;TZID=UTC:20230301T200000
DTSTAMP:20260421T143051
CREATED:20230220T094323Z
LAST-MODIFIED:20230220T094323Z
UID:10086484-1677693600-1677700800@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/producing-engaging-online-content-23/
CATEGORIES:Digital Marketing
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