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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20220101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T093000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260421T143154
CREATED:20230220T110940Z
LAST-MODIFIED:20230220T110940Z
UID:10086605-1678959000-1678969800@investinangus.com
SUMMARY:Preventing IT and Digital Project Failure
DESCRIPTION:Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff\, as well as impact on service delivery and your brand’s reputation. \nDo you need help navigating these challenges? \nScottish Enterprise is offering practical and interactive half-day workshops that will help you to identify causes of project failure\, avoid common mistakes and maximise your success. These are delivered by Augmentum 360 and Scottish Enterprise’s Digital Team. \nYou’ll benefit from highly experienced professionals sharing their expertise on: \n\nIT project and implementation\nHow technology can boost efficiency\, profitability\, market competitiveness and resilience\nBest-practice tools and techniques\nReal-life examples and resolving key challenges\nIdentifying and engaging suppliers\nSupport for Scottish businesses adopting digital technology\n\nWho is this for? \nIf you’re a business leader within an ambitious Scottish company\, who has responsibility for IT & Digital investment decisions and/or implementation. \nWorkshops are being delivered during February and March 2023 in Dundee\, Edinburgh and Glasgow. \nWorkshop details \nPreventing IT Project Failure: IT & Change Management for SME’s — why do IT projects fail\, common pitfalls and how to avoid them \nIn this workshop\, you’ll get a chance to learn about: \n\nTrue cost of project failure – money\, time\, quality\, reputation\nHow to scope and plan\nAssessing options — ROI\, solution suitability\nIdentifying and managing risks\nHow to effectively implement and roll out How to initiate organisation change and take people with you\nHow to Choose a System and Supplier: CRM\, ERP\, Ecommerce\, other systems — how to avoid costly mistakes and ensure solution and supplier are fit for purpose\nRisks of leading with solution ahead of identifying business need\nScope business requirements\nUnderstand and define the problem that needs solved or the opportunity you want to grasp\nAre current business processes optimised ahead of considering an IT solution\nDefine the system requirements\nHow to prepare a project specification and identify potential suppliers\nHow to prepare an invite to quote\nHow to appoint the right supplier and solution\nHow to effectively manage your project – identify potential risks and how to mitigate\nLegal and contractual
URL:https://investinangus.com/event/preventing-it-and-digital-project-failure-2/
LOCATION:Apex City Quay Hotel\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Business Planning,Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260421T143154
CREATED:20230220T100825Z
LAST-MODIFIED:20230220T100825Z
UID:10086524-1678960800-1678968000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding Customers and Competitors)\nDeveloping your brand and tone of voice\nPlanning your Content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T100000
DTEND;TZID=UTC:20230316T123000
DTSTAMP:20260421T143154
CREATED:20230213T144012Z
LAST-MODIFIED:20230213T144012Z
UID:10086469-1678960800-1678969800@investinangus.com
SUMMARY:Become a CPD-certified green champion
DESCRIPTION:Business Energy Scotland deliver a live green champions webinar\, in partnership with VisitScotland\, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. \nThere are many growing challenges for businesses in Scotland today\, including rising energy costs and the climate emergency. Visitors to Scotland are also increasingly aware and conscious of the environmental impacts of their visits and seek transparency from businesses on their sustainable and green credentials. \nThis green champion training course will equip your business with the tools\, knowledge and advice you need to meet these challenges – and has already helped more than 4\,000 businesses across Scotland. \nDesigned specifically for Scottish tourism businesses\, this training will cover the entire green champions foundation modules. These will provide you with the skills and knowledge you need to develop a profitable\, green-focused businesses. \nGreen champions training will help your businesses to: \n\nReduce energy\, water and raw material use\nIncrease profits and create a competitive advantage\nGet access to free Scottish Government support\, funding and grants to improve business efficiency\nDemonstrate commitment to the environment and win new customers\n\nBy training to become the green champion for your business you’ll: \n\nLearn how to increase staff engagement in energy efficiency and recycling\nEnhance your CV\nGet free access to time-saving tools\, templates and tried-and-tested techniques
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-2/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T110000
DTEND;TZID=UTC:20230316T120000
DTSTAMP:20260421T143154
CREATED:20230220T100909Z
LAST-MODIFIED:20230220T100909Z
UID:10086526-1678964400-1678968000@investinangus.com
SUMMARY:Tourism businesses: make TikTok work for you
DESCRIPTION:You might view TikTok as a stream of dance trends and lip-synching videos\, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. \nIn this webinar\, we will cover: \n\nUnderstand how tourism is uniquely suited to TikTok and what elements can be used to drive the best engagement and conversion.\nAppreciate how to use its functionality to create the best content.\nIdeas for your tourism business for creating content to entertain\, inspire or educate your audience.
URL:https://investinangus.com/event/tourism-businesses-make-tiktok-work-for-you/
CATEGORIES:Digital Marketing,Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T130000
DTEND;TZID=UTC:20230316T150000
DTSTAMP:20260421T143154
CREATED:20230220T101021Z
LAST-MODIFIED:20230220T101021Z
UID:10086528-1678971600-1678978800@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260421T143154
CREATED:20230220T101103Z
LAST-MODIFIED:20230220T101103Z
UID:10086530-1678989600-1678996800@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230316T180000
DTEND;TZID=UTC:20230316T200000
DTSTAMP:20260421T143154
CREATED:20230306T133556Z
LAST-MODIFIED:20230306T133556Z
UID:10086685-1678989600-1678996800@investinangus.com
SUMMARY:Marketing Made Easy
DESCRIPTION:This workshop aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\nmarket research
URL:https://investinangus.com/event/marketing-made-easy-2/
CATEGORIES:Marketing
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