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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20230405T093000
DTEND;TZID=UTC:20230405T133000
DTSTAMP:20260421T094827
CREATED:20230306T145940Z
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SUMMARY:International Marketing: Product\, Positioning\, Target Markets & Gap Analysis
DESCRIPTION:Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective? \nIn this webinar\, presenter John McCallum will explore just that\, covering: \n\nBrand positioning in a new market\nWhat to look out for in different markets\nUnderstanding the importance of your brand\nPractical GAP Analysis tools\n\nAt the end of the session\, you’ll have a clearer understanding of what sales and marketing should consider before entering a new market.
URL:https://investinangus.com/event/international-marketing-product-positioning-target-markets-gap-analysis-2/
CATEGORIES:International Trade,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T100000
DTEND;TZID=UTC:20230405T120000
DTSTAMP:20260421T094827
CREATED:20230306T133726Z
LAST-MODIFIED:20230306T133726Z
UID:10086689-1680688800-1680696000@investinangus.com
SUMMARY:Build a customer focused business
DESCRIPTION:Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? \nDid you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? \nHaving an effective strategy in place for your business to deliver great customer service is critical for your business. \nWe will cover: \n\nWhy good customer service is critical for business growth\nWhat are the essentials of delivering great customer service and how should this be delivered?\nHow to effectively manage different types of customers and their expectations\nHow\, why\, and when you should measure the service a business delivers\nHow to use the service provided to promote a business and enable growth
URL:https://investinangus.com/event/build-a-customer-focused-business-10/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T140000
DTEND;TZID=UTC:20230405T160000
DTSTAMP:20260421T094827
CREATED:20230306T133810Z
LAST-MODIFIED:20230306T133810Z
UID:10086691-1680703200-1680710400@investinangus.com
SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-14/
CATEGORIES:Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230405T180000
DTEND;TZID=UTC:20230405T200000
DTSTAMP:20260421T094827
CREATED:20230313T104947Z
LAST-MODIFIED:20230313T104947Z
UID:10086762-1680717600-1680724800@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media/
CATEGORIES:Digital Marketing
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