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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20230425T100000
DTEND;TZID=UTC:20230425T110000
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SUMMARY:An Introduction to International SEO
DESCRIPTION:Digital marketing can help your business to attract customers. This webinar will introduce you to a number of SEO techniques that will help your business. \nFrom identifying the right channel to evaluating campaign performance\, this event will teach you industry techniques to grow international business. It’s ideal for those starting out in digital marketing or in need of a skills update. \nLearn the key principles of digital marketing and how develop results-focused essential skills using the right tools. \nWhat’s involved? \nThe session will cover key digital marketing topics\, such as: \n\nKey principles of digital marketing and a results-driven approach\nUsing the right tools and data to inform the design and development of your website\nSEO basics and how to get more traffic from Google\nIncreasing engagement through social media\nThe importance of reviews and user-generated content\n\nWhat will I learn? \nYou’ll leave the session knowledge of: \n\nHow to develop a plan with performance measures\nHow to brief or begin website design and development\nWhat Google ‘likes’ and looks for in a website\nWhat to do and not do when developing a social media plan\nHow to manage user reviews and deal with online complaints
URL:https://investinangus.com/event/an-introduction-to-international-seo/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230425T100000
DTEND;TZID=UTC:20230425T120000
DTSTAMP:20260421T094745
CREATED:20230313T111345Z
LAST-MODIFIED:20230313T111345Z
UID:10086801-1682416800-1682424000@investinangus.com
SUMMARY:How Artificial Intelligence (AI) can help your business marketing
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will include: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and Dall-E 2)\nAutomating Digital Content for Blogs and Social Media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/how-artificial-intelligence-ai-can-help-your-business-marketing-4/
CATEGORIES:Digital Marketing,Technology
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DTSTART;TZID=UTC:20230425T100000
DTEND;TZID=UTC:20230425T120000
DTSTAMP:20260421T094745
CREATED:20230419T161412Z
LAST-MODIFIED:20230419T161412Z
UID:10087143-1682416800-1682424000@investinangus.com
SUMMARY:The Good Grant Guide
DESCRIPTION:Grant applications have a reputation for being hard to complete – even companies experienced at winning bids are finding it more and more challenging to secure funding. \nOur free 2-hour workshop will arm you with the tools and understanding required to feel confident in your grant application. Delivered in a friendly\, interactive virtual webinar\, your expert guide is Nicola Musgrove\, Entrepreneurial Programmes Director of Anchored In. Nicola’s specialities include mentoring companies on developing their business case for funding and investment\, coaching them on completing grant applications\, and preparing for investment. She also actively works with a pool of Innovate UK and EU grant assessors and so has a unique insight into what they are looking for. \nNicola will explain how to think like an assessor\, using an Innovate UK SMART grant application example. She will provide a best practice approach\, taking you through the positives and pitfalls using real-world examples and tips from real-life Innovate UK grant assessors. She’ll also tell you where grants can be found. You’ll leave with a step-by-step process to build up your own application.
URL:https://investinangus.com/event/the-good-grant-guide/
CATEGORIES:Finance
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230425T143000
DTEND;TZID=UTC:20230425T163000
DTSTAMP:20260421T094745
CREATED:20230306T141904Z
LAST-MODIFIED:20230306T141904Z
UID:10086707-1682433000-1682440200@investinangus.com
SUMMARY:The low-cost guide to marketing your business
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business.\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web\, and digital PR
URL:https://investinangus.com/event/the-low-cost-guide-to-marketing-your-business-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230425T180000
DTEND;TZID=UTC:20230425T200000
DTSTAMP:20260421T094745
CREATED:20230313T111638Z
LAST-MODIFIED:20230313T111638Z
UID:10086803-1682445600-1682452800@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-19/
CATEGORIES:Digital Marketing
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