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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20230509T100000
DTEND;TZID=UTC:20230509T110000
DTSTAMP:20260421T080518
CREATED:20230410T094033Z
LAST-MODIFIED:20230410T094033Z
UID:10087057-1683626400-1683630000@investinangus.com
SUMMARY:The Essential Guide for International Marketeers
DESCRIPTION:Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools. \nFrom identifying the right channel to evaluating campaign performance\, this event will teach you industry techniques to grow your international business. It’s ideal for those starting out in digital marketing or in need of a skills update. \nWhat’s involved? \nThe session will cover topics such as: \n\nKey principles of digital marketing and a results-driven approach\nUsing the right tools and data to inform the design and development of your website\nSEO basics and how to get more traffic from Google\nIncreasing engagement through social media\nThe importance of reviews and user-generated content\n\nWhat will I learn? \nYou’ll leave the session with knowledge of: \n\nHow to develop a plan with performance measures\nHow to brief or begin website design and development\nWhat Google ‘likes’ and looks for in a website\nWhat to do and not do when developing a social media plan\nHow to manage user reviews and deal with online complaints
URL:https://investinangus.com/event/the-essential-guide-for-international-marketeers/
CATEGORIES:Digital Marketing,International Trade
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230509T100000
DTEND;TZID=UTC:20230509T120000
DTSTAMP:20260421T080518
CREATED:20230417T121337Z
LAST-MODIFIED:20230417T121337Z
UID:10087101-1683626400-1683633600@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy.\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact.\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are.\nUnderstand the power of Facebook advertising\, and other selling options available to you.\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services.\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity.
URL:https://investinangus.com/event/facebook-for-business-28/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230509T100000
DTEND;TZID=UTC:20230509T123000
DTSTAMP:20260421T080518
CREATED:20230425T075014Z
LAST-MODIFIED:20230425T075014Z
UID:10087155-1683626400-1683635400@investinangus.com
SUMMARY:Become a CPD-certified Green Champion
DESCRIPTION:Rising energy costs\, the climate emergency and increasing consumer pressure continue to impact businesses and challenge the way they manage their environmental performance. \nThe good news is Business Energy Scotland’s Green Champions training course has already helped over 4\,000 professionals from organisations across Scotland to prepare for this challenge. \nAnd this is your chance to join them. This webinar will pack the entire Green Champions foundation modules into one session and provide you with the skills and knowledge needed to grow a green\, profitable businesses.
URL:https://investinangus.com/event/become-a-cpd-certified-green-champion-3/
CATEGORIES:Green Economy
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230509T110000
DTEND;TZID=UTC:20230509T120000
DTSTAMP:20260421T080518
CREATED:20230410T094759Z
LAST-MODIFIED:20230410T094759Z
UID:10087069-1683630000-1683633600@investinangus.com
SUMMARY:Skilled worker route: How employers can sponsor international talent
DESCRIPTION:With most EU and non-EU citizens now subject to the UK immigration system\, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. \nAs a Scottish based SME\, TalentScotland can support your business in a number of ways.
URL:https://investinangus.com/event/skilled-worker-route-how-employers-can-sponsor-international-talent-7/
CATEGORIES:HR,Recruitment
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BEGIN:VEVENT
DTSTART;TZID=UTC:20230509T140000
DTEND;TZID=UTC:20230509T160000
DTSTAMP:20260421T080518
CREATED:20230417T121418Z
LAST-MODIFIED:20230417T121418Z
UID:10087103-1683640800-1683648000@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-5/
CATEGORIES:Digital Marketing
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