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SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-10/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20230524T130000
DTEND;TZID=UTC:20230524T150000
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UID:10087250-1684933200-1684940400@investinangus.com
SUMMARY:Strategies to Grow your Business
DESCRIPTION:Ready to take your business to the next level? \nJoin us for a masterclass from expert consultant\, Alastair Donald\, of The Consultancy Network. This session is designed to support businesses across Tayside in achieving their growth ambitions. \nAlastair will provide valuable insights\, and you’ll have the opportunity to expand your network during the event. This event is suitable for businesses of all sizes and sectors\, so don’t miss the chance to invest in your business’s success.
URL:https://investinangus.com/event/strategies-to-grow-your-business/
LOCATION:Old & Abbey Church\, West Abbey Street\, Arbroath\, DD11 1EQ
CATEGORIES:Business Planning
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DTSTART;TZID=UTC:20230524T140000
DTEND;TZID=UTC:20230524T160000
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UID:10087129-1684936800-1684944000@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? This webinar will help you decide. \nWe will cover: \n\nFactors to consider when selling online.\nWhat eCommerce options exist\, and the benefits of each\nDifferences in available eCommerce platforms\nBenefits of automation\nKey items to optimise performance
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-20/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20230524T180000
DTEND;TZID=UTC:20230524T200000
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SUMMARY:How to start a business: The basics
DESCRIPTION:Whatever your reasons may be for considering being your own boss\, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. \nWe will cover: \n\nPersonal finance planning – how much do you need to earn?\nResearching your market – who your customers are\, understanding your competition and what the trends are within your chosen field\nBusiness structure – what are the core business structures? How to decide which is right for you and how to register as a business\nCreating your start-up action plan – an outline\nMarketing\nPricing\nNaming the business\nBasic bookkeeping\nForecasting\nFinancing\, banking\, insurance\, and VAT\nTax
URL:https://investinangus.com/event/how-to-start-a-business-the-basics-17/
CATEGORIES:Business Start-up
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