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X-WR-CALDESC:Events for Invest in Angus
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SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing
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SUMMARY:Unleash the power of ChatGPT and AI for business growth
DESCRIPTION:AI has been hitting the headlines recently\, with the launch of ChatGPT already making waves across various industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. \nThe language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, computer code and emails. \nThis masterclass\, led by Stephen Whitelaw\, will delve into how you can utilise AI tools to help your business become more efficient and productive.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-and-ai-for-business-growth/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Technology
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DTSTART;TZID=UTC:20230721T140000
DTEND;TZID=UTC:20230721T160000
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SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-26/
CATEGORIES:Digital Marketing
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