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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20240111T100000
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SUMMARY:An Introduction to Innovation
DESCRIPTION:This one hour webinar is run by Scottish Enterprise Innovation Specialists. \nThe session will introduce you to the key innovation concepts around culture\, strategy and processes\, tools that can help you on your innovation journey and the Scottish Enterprise support available to help your business innovate and grow. \nThere will also be a Q&A session that will allow you to ask questions and discuss content with specialists and peers.
URL:https://investinangus.com/event/an-introduction-to-innovation-2/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T100000
DTEND;TZID=UTC:20240111T120000
DTSTAMP:20260424T175846
CREATED:20231204T111125Z
LAST-MODIFIED:20231204T111125Z
UID:10088262-1704967200-1704974400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-17/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T140000
DTEND;TZID=UTC:20240111T160000
DTSTAMP:20260424T175846
CREATED:20231204T111211Z
LAST-MODIFIED:20231204T111211Z
UID:10088264-1704981600-1704988800@investinangus.com
SUMMARY:Blogging for business
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine rankings\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/blogging-for-business-16/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240111T160000
DTEND;TZID=UTC:20240111T180000
DTSTAMP:20260424T175846
CREATED:20231218T135124Z
LAST-MODIFIED:20231218T135124Z
UID:10088346-1704988800-1704996000@investinangus.com
SUMMARY:Build your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/build-your-brand-and-promotional-graphics-21/
CATEGORIES:Digital Marketing,Marketing
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