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X-WR-CALDESC:Events for Invest in Angus
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DTSTART;TZID=UTC:20240307T100000
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SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-33/
CATEGORIES:Digital Marketing
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DTSTART;TZID=UTC:20240307T100000
DTEND;TZID=UTC:20240307T120000
DTSTAMP:20260413T135040
CREATED:20240219T085845Z
LAST-MODIFIED:20240219T085845Z
UID:10088731-1709805600-1709812800@investinangus.com
SUMMARY:A Guide To: Happy and Inclusive Workplaces
DESCRIPTION:Inclusive workplaces can be attractive to current and future employees\, regardless of their diverse backgrounds. \nCultivating an inclusive work culture isn’t just a legal obligation—it’s essential for retaining talent\, enhancing employee satisfaction\, fostering success\, and promoting overall well-being. \nJoin us for a webinar where you’ll gain insights into the essence of inclusion and its distinction from diversity. Learn why nurturing an inclusive workforce is paramount to your organisation’s success and explore the legal frameworks and policies that underpin workplace inclusivity. \nFollowing our Q&A\, Phillippa will share information on the additional support and resources available for you to make positive changes.
URL:https://investinangus.com/event/a-guide-to-happy-and-inclusive-workplaces/
CATEGORIES:HR
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DTSTART;TZID=UTC:20240307T100000
DTEND;TZID=UTC:20240307T130000
DTSTAMP:20260413T135040
CREATED:20240212T111013Z
LAST-MODIFIED:20240212T111013Z
UID:10088682-1709805600-1709816400@investinangus.com
SUMMARY:Social Media Savvy
DESCRIPTION:Is your Social Media not working for you? Are you not receiving good engagement? \nWould you benefit from a two day Social Media Masterclass\, followed by a hours 1-2-1 consultation with an expert specifically looking at your business? \nYou will learn more about \n\nPlatform Choice and Scheduling of Content\nCrafting Compelling Content\nAcquiring Clients through Social Media\nIncreasing Engagement and Growing Followers\nVisual Content Creation\nHashtag Strategy\nVideo Marketing\nCommunity Building\nInfluencer Collaboration – Dos and Don’ts\nEmerging Trends\nPaid Advertising\nAnalytics and Insights\nMobile Optimisation\n\nAttendees will be tasked with an assignment after the second masterclass. \nThese In Person Masterclasses will take place on Thursday 7 March and Thursday 21 March 10am – 1pm. The Online 1-2-1 Consultation will take place at a time convenient to the attendee. \nWhen registering for this event you are registering for all three sessions.
URL:https://investinangus.com/event/social-media-savvy/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
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DTSTART;TZID=UTC:20240307T133000
DTEND;TZID=UTC:20240307T153000
DTSTAMP:20260413T135040
CREATED:20240122T125359Z
LAST-MODIFIED:20240122T125359Z
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SUMMARY:Email marketing for business
DESCRIPTION:Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar\, we’ll explore what makes an email campaign effective and ensure you are able to: \n\nSegment your audiences and target them effectively\nCreate a quality marketing email and measure its effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications
URL:https://investinangus.com/event/email-marketing-for-business-34/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240307T163000
DTEND;TZID=UTC:20240307T173000
DTSTAMP:20260413T135040
CREATED:20240304T110037Z
LAST-MODIFIED:20240304T110037Z
UID:10088796-1709829000-1709832600@investinangus.com
SUMMARY:Marketing strategy and AI
DESCRIPTION:How can you supercharge your digital marketing strategy with the help of AI in 2024? \nIn today’s evolving digital landscape\, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. \nIn this one-hour short course\, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways. \nThis session delves into the cutting-edge tools from Google and others\, and will provide you with actionable insights to implement in your marketing strategy\, with the help of AI. \nIn this session you will learn: \n\nhow AI is changing the marketing landscape and what are the opportunities for marketers\nAI-powered marketing tools you can try\nsupercharging your digital marketing strategy.\n\nThe session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session. \nThis session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
URL:https://investinangus.com/event/marketing-strategy-and-ai/
CATEGORIES:Digital Marketing,Technology
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