LinkedIn for business
2024-03-07 10:00 - 12:00 UTC
No longer just an online CV, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance.
You will:

Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.
Learn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.
Understand that content is king on LinkedIn, and we’ll show you how to plan and produce captivating content that enriches your brand.

A Guide To: Happy and Inclusive Workplaces
2024-03-07 10:00 - 12:00
Inclusive workplaces can be attractive to current and future employees, regardless of their diverse backgrounds.
Cultivating an inclusive work culture isn’t just a legal obligation—it’s essential for retaining talent, enhancing employee satisfaction, fostering success, and promoting overall well-being.
Join us for a webinar where you’ll gain insights into the essence of inclusion and its distinction from diversity. Learn why nurturing an inclusive workforce is paramount to your organisation’s success and explore the legal frameworks and policies that underpin workplace inclusivity.
Following our Q&A, Phillippa will share information on the additional support and resources available for you to make positive changes.

Social Media Savvy
2024-03-07 10:00 - 13:00 | Arbroath Football Club, Gayfield Park, Arbroath, DD11 1QJ
Is your Social Media not working for you? Are you not receiving good engagement?
Would you benefit from a two day Social Media Masterclass, followed by a hours 1-2-1 consultation with an expert specifically looking at your business?
You will learn more about

Platform Choice and Scheduling of Content
Crafting Compelling Content
Acquiring Clients through Social Media
Increasing Engagement and Growing Followers
Visual Content Creation
Hashtag Strategy
Video Marketing
Community Building
Influencer Collaboration – Dos and Don’ts
Emerging Trends
Paid Advertising
Analytics and Insights
Mobile Optimisation

Attendees will be tasked with an assignment after the second masterclass.
These In Person Masterclasses will take place on Thursday 7 March and Thursday 21 March 10am – 1pm. The Online 1-2-1 Consultation will take place at a time convenient to the attendee.
When registering for this event you are registering for all three sessions.

Email marketing for business
2024-03-07 13:30 - 15:30
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:

Segment your audiences and target them effectively
Create a quality marketing email and measure its effectiveness
Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
Identify the different components of a successful email campaign, including design, HTML v text and other formats
Use reporting and key metrics to make sure your campaigns are successful
Be compliant with legal requirements relating to email communications

Marketing strategy and AI
2024-03-07 16:30 - 17:30
How can you supercharge your digital marketing strategy with the help of AI in 2024?
In today’s evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps.
In this one-hour short course, you’ll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways.
This session delves into the cutting-edge tools from Google and others, and will provide you with actionable insights to implement in your marketing strategy, with the help of AI.
In this session you will learn:

how AI is changing the marketing landscape and what are the opportunities for marketers
AI-powered marketing tools you can try
supercharging your digital marketing strategy.

The session is run using YouTube and is 60 minutes long. The course assumes no prior knowledge or experience so there is no pre-reading necessary. There will be opportunity to ask questions during the session.
This session is developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage.
