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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T090000
DTEND;TZID=UTC:20240903T160000
DTSTAMP:20260414T111533
CREATED:20240617T095335Z
LAST-MODIFIED:20240617T095335Z
UID:10089479-1725354000-1725379200@investinangus.com
SUMMARY:Managing People for Growth - Hybrid
DESCRIPTION:Our workshops cover several key areas that can help you develop the skills of your people managers. You’ll learn how to: \n\nIdentify the skills and approaches managers require to perform their roles successfully both now and in the future\nImplement fair and progressive work practices through an understanding of key drivers that can develop new ways of working (for example\, the fair work framework\, productivity and benefits of employee engagement)\nUnderstand the importance of effectively maximising and improving existing staff skills\, while identifying the style and attributes of an effective manager\n\nAreas our workshops will focus on: \n1. The role of a manager \n2. Empowering teams and individuals \n3. Communication\, influencing and collaboration \n4. Coaching and delegation \n5. Managing individual performance \n6. Creating a culture of innovation
URL:https://investinangus.com/event/managing-people-for-growth-hybrid-3/
LOCATION:Stirling University Innovation Park\, Scion House\, Stirling\, FK9 4LA
CATEGORIES:Business Planning,HR
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T100000
DTEND;TZID=UTC:20240903T120000
DTSTAMP:20260414T111533
CREATED:20240708T091555Z
LAST-MODIFIED:20240708T091555Z
UID:10089588-1725357600-1725364800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T140000
DTEND;TZID=UTC:20240903T170000
DTSTAMP:20260414T111533
CREATED:20240821T123505Z
LAST-MODIFIED:20240821T123505Z
UID:10089853-1725372000-1725382800@investinangus.com
SUMMARY:Scotland's Tay Country - Travel Trade Strategy Development Workshop
DESCRIPTION:Are you a business in Scotland’s Tay Country that already engages with the travel trade or has recently undergone travel trade training? We have the pleasure of inviting you to our in-person Travel Trade follow-up session designed for you. This event will help enhance your travel trade strategy and support you in growing sales from international markets. \nEvent Details: \n\nDate: Tuesday 3rd September\nTime: 14.00 – 17.00hrs\nLocation: The Black Watch Castle & Museum\, Perth\nDuration: 3 hours\nRefreshments Provided\n\nWorkshop Overview: \nSESSION 1 \nWelcome and Update – Jemma Reid\, Travel Trade Sales Representative\, Scotland’s Tay Country: Start the event with an insightful update on the latest developments and opportunities in Scotland’s Tay Country. \nInsights and Trends Update: Learn about the latest trends and insights from key markets\, and understand what operators and their clients are currently looking for. \n\nVisitScotland – Lynette McLennan\nExpedia – Kim Kjaerside & Nicola Cunningham\n\nMini Breakout Sessions: Participate in focused breakout sessions to: \nDiscuss challenges and opportunities in driving more enquiries to your business and the region and identify key hurdles and explore collaborative solutions \nNetworking Break: Enjoy refreshments while connecting with fellow businesses\, enabling new partnerships\, and exchanging ideas. \nSESSION 2 \nFeedback Review: Share key learnings\, top tips and successes \nCase Studies: Learn from two successful case studies showcasing their journey and achievements in the travel trade and giving you top tips and recommendations. Heather McArthur\, Scone Palace & Louise Nicoll\, Newton Farm \nPanel Discussion: Engage with a panel of experienced operators during a Q&A session to address challenges and uncover opportunities for growth in travel trade enquiries. \n\nSarah Muir – Abbey Tours\nFiona Matthews – ASA\nJacqui Curley – Best of Scotland\nHeather McArthur – Scone Palace\nLouise Nicoll – Newton Farm\n\nSummary of Support: \nVisitScotland – Lynette McLennan: Discover the support their teams and channels can provide\, and learn about opportunities to present and engage with tour operators. \nUKInbound- Karen Jacques: Hear what the national membership organisation can do for your business. \nTay Country – Jemma Reid: Explore tools to support your business including newsletters\, presentations and trade show representation. \nWhy Attend? \n\nGain valuable updates on the travel trade landscape\nCollaborate with peers to overcome common challenges\nLearn from successful case studies and industry experts\nExpand your network within the travel trade community\nTop tip takeaways\nTogether we can put Scotland’s Tay Country firmly on the map for tour operators and DMCs.
URL:https://investinangus.com/event/scotlands-tay-country-travel-trade-strategy-development-workshop/
LOCATION:The Black Watch Castle & Museum\, Perth\, PH1 5HR
CATEGORIES:Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T143000
DTEND;TZID=UTC:20240903T153000
DTSTAMP:20260414T111533
CREATED:20240826T125815Z
LAST-MODIFIED:20240826T125815Z
UID:10089872-1725373800-1725377400@investinangus.com
SUMMARY:Climate action for tourism businesses
DESCRIPTION:We are delighted to invite you to an engaging and informative webinar focused on supporting tourism and hospitality businesses to take climate action. Working with VisitScotland\, Green Tourism and Green Key this session is tailored for tourism businesses and event organizers who are committed to sustainability and eager to make a positive environmental impact. \nThis event is open to businesses from across the tourism and event supply chain including; hotels\, venues\, production companies\, food and beverage suppliers\, transportation\, activity providers\, attractions\, tour operators\, cruise agencies\, travel agents\, DMCs and/or PCOs. \nEvent Details: \nDate: 3 September\nTime: 14:30 to 15:20\nLocation: Webinar – Teams link will be sent to all those registered on Friday 30 August \nWebinar Agenda: \n2.30pm – Welcome from Glasgow Life \n2.35pm – VisitScotland\, Tiomoid Foley: Resources and support available for your businesses. \n2.50pm – Green Key\, Jamie Ormiston: An overview of the accreditation process and benefits. \n3.00pm – Green Tourism\, Scott MacLean: An overview of the accreditation process and benefits. \n3.10pm – Q & A \n3.20pm – Finish \nJoin us for this essential webinar and discover how your business can lead the way in climate action within the tourism and events sector. Gain valuable insights\, access to innovative tools\, and connect with like-minded professionals dedicated to sustainability. \nRSVP: Please confirm your attendance by Tuesday 27 August by emailing anne-marie.gray@glasgowlife.org.uk \nWe look forward to your participation in this crucial conversation on sustainable tourism.
URL:https://investinangus.com/event/climate-action-for-tourism-businesses/
CATEGORIES:Sustainable/Circular Economy,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T180000
DTEND;TZID=UTC:20240903T200000
DTSTAMP:20260414T111533
CREATED:20240708T091638Z
LAST-MODIFIED:20240902T124308Z
UID:10089590-1725386400-1725393600@investinangus.com
SUMMARY:The Basics of Starting a Business
DESCRIPTION:This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan\, start building a set of SMART Goals\, give thought to business skills development and provide a clear path for steps to launch your business. \nYou will also learn about the key considerations when starting a business and what steps you will need to take from legal\, financial and strategic standpoints. \nBy the end of the webinar\, you will have the information required to start building an action plan and be confident about understanding the next steps.
URL:https://investinangus.com/event/the-basics-of-starting-a-business-13/
CATEGORIES:Business Planning,Business Start-up
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240903T180000
DTEND;TZID=UTC:20240903T200000
DTSTAMP:20260414T111533
CREATED:20240708T091749Z
LAST-MODIFIED:20240708T091749Z
UID:10089592-1725386400-1725393600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-5/
CATEGORIES:Digital Marketing,Technology
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