Invest in Angus

An Introduction to Canva
2024-11-07 10:00 - 12:00 UTC | The Meffan, 20 West High Street, Forfar, DD8 1BB
Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media.
Bring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic, bespoke images for your brand.
In this workshop, we’ll cover:

How to register for a free Canva.com account
A walk-through of the platform, including features and toolbars
The importance of fonts, colours, and effects for maximum impact
How to use Canva design templates and adapt them for your business
How to create your own designs from scratch using your own imagery
How to insert animation on your photos and text
How to create engaging reels
An explanation of different types of social media content
How to save and download from Canva
How to upload to Meta Suite Planner

Don’t miss out. Take control of your brand imagery and create stunning visuals for online use. Book your place now!

An introduction to Artificial Intelligence (AI) for small businesses
2024-11-07 10:00 - 12:00
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.
This webinar will cover:

What is Artificial Intelligence
Current AI tools and systems to use right now (including ChatGPT and MidJourney)
Automating digital content for blogs and social media
Using AI for business strategy and customer profiling
The pros and cons of AI for small businesses

This webinar will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

Tourism Experiences: Discover the Travel Trade
2024-11-07 11:00 - 12:00
Join VisitScotland’s last webinar of the series and discover the world of travel trade.
Learn about the landscape of travel distribution, market insights and trends. Explore the opportunities of working with the travel trade and how diversifying routes to market can help you grow business year-round.
This free, hour-long webinar takes place on 7 November from 11am – 12pm.
What is today’s visitor expecting? What is tomorrow’s visitor looking for? Find out more about travel and booking preferences of UK and international visitor markets.
Discover how to work with travel trade to bring to market new bookable products and experiences and explore how you can engage in regional and sectoral collaboration to accelerate business growth.
Also covered in this session – a product sheet for travel trade, with industry experts to help you navigate this.
This webinar is not to be missed, packed full of support, insights and practical tips that you can implement within your business.

How to generate and increase sales
2024-11-07 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

How to start a business: The basics
2024-11-07 18:00 - 20:00
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you.
We will cover:

Personal finance
Planning – how much do you need to earn?
Researching your market – who your customers are, understanding your competition and what the trends are within your chosen field
Business structure – what are the core business structures? How to decide which is right for you and how to register as a business
Creating your start-up action plan – an outline
Marketing
Pricing
Naming the business
Basic bookkeeping
Forecasting
Financing, banking, insurance, and VAT
Tax
