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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T100000
DTEND;TZID=UTC:20251106T120000
DTSTAMP:20260407T122355
CREATED:20251008T105347Z
LAST-MODIFIED:20251008T105347Z
UID:10092158-1762423200-1762430400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-25/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T100000
DTEND;TZID=UTC:20251106T160000
DTSTAMP:20260407T122355
CREATED:20250825T150155Z
LAST-MODIFIED:20250825T150155Z
UID:10091831-1762423200-1762444800@investinangus.com
SUMMARY:Reaching the Right People: Understanding your Target Market
DESCRIPTION:The meeting will take place at Westerton Farm with Monitor Farmers\, Fiona Smith and Ross Adamson. \nThe focus will be on understanding markets and how to reach them along with hearing about progress on the development of a cookery school/demonstration concept at Westerton.
URL:https://investinangus.com/event/reaching-the-right-people-understanding-your-target-market/
LOCATION:Westerton Farmers\, Laurencekirk\, AB30 1RT
CATEGORIES:Food & Drink,Tourism
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T103000
DTEND;TZID=UTC:20251106T113000
DTSTAMP:20260407T122355
CREATED:20250806T162438Z
LAST-MODIFIED:20250806T162438Z
UID:10091678-1762425000-1762428600@investinangus.com
SUMMARY:THRIVE+ : Crafting Your Compelling Pitch
DESCRIPTION:This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. \nThis session is focused on creating a creating a compelling pitch specifically for the food and drink industry. To create a concise\, impactful story about your product that will attract investors\, buyers\, and customers. \nThis package is aimed at food and drink entrepreneurs in any product category looking to perfect their pitch. \nThere will be a Q&A section at the end of the session. \nFollowing this event\, separate sessions will be organised to provide attendees with the opportunity to practice their 5-minute pitch. These will be individual timeslots with the trainer to enable 121 feedback. These practice pitching sessions will be held w/c 24th November; timeslots will be provided closer to the event.
URL:https://investinangus.com/event/thrive-crafting-your-compelling-pitch/
CATEGORIES:Food & Drink
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T110000
DTEND;TZID=UTC:20251106T123000
DTSTAMP:20260407T122355
CREATED:20251008T134740Z
LAST-MODIFIED:20251008T134740Z
UID:10092203-1762426800-1762432200@investinangus.com
SUMMARY:Expanding Your Market: Progressing from Direct Sales into Retail or Wholesale
DESCRIPTION:GrowBiz Enterprise Facilitator Daniel Muir will guide you through the key steps\, considerations\, and benefits of expanding your sales channels. Daniel has a background in supply chain management and understands the challenges small businesses face when trying to scale. He’ll share practical insights to help you figure out the best way to grow—whether that’s expanding into wholesale\, retail\, or both. \nDuring the session we’ll explore together: \n\n\nRetail opportunities – how to position your product for retailers\, what motivates them\, and how to handle margin expectations while maintaining profitable growth. \n\n\nWholesale strategies – how working with wholesalers can increase your reach\, reduce logistics challenges\, and simplify operations\, and what you need to have in place to work with wholesalers. \n\n\nPractical considerations – from packaging\, barcoding\, and pallets to stock management and production capacity. \n\n\nBy the end\, you’ll see how scaling through retail or wholesale can help you expand beyond your local geography\, save time and delivery costs\, and drive higher volumes\, sales\, and revenues. \nFinally\, we hope you’ll walk away with the clarity and the confidence to take your next step.
URL:https://investinangus.com/event/expanding-your-market-progressing-from-direct-sales-into-retail-or-wholesale/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T120000
DTEND;TZID=UTC:20251106T123000
DTSTAMP:20260407T122355
CREATED:20251022T102607Z
LAST-MODIFIED:20251022T102607Z
UID:10092336-1762430400-1762432200@investinangus.com
SUMMARY:What is cyber resilience and why is it important? | Lunch and Learn
DESCRIPTION:In an era of constant disruption\, cyber threats and regulatory pressure\, resilience is no longer optional – it’s critical. \nIn this webinar\, Jack Marley will introduce topics such as cyber security and its relationship to resilience\, and how businesses can proactively manage risk\, ensure continuity and build trust. \nTopics covered in this session: \n\nUnderstand resilience\, why it’s important and how it differs from security\nReal-world examples of how organisations are using planning\, automation and expertise to go from a reactive to proactive cyber posture\nHow to get started quickly with a scalable\, cost-effective resilience framework tailored to your business
URL:https://investinangus.com/event/what-is-cyber-resilience-and-why-is-it-important-lunch-and-learn/
CATEGORIES:Business Planning
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T130000
DTEND;TZID=UTC:20251106T150000
DTSTAMP:20260407T122355
CREATED:20251008T105509Z
LAST-MODIFIED:20251008T105509Z
UID:10092160-1762434000-1762441200@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-19/
CATEGORIES:Business Planning
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