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X-WR-CALNAME:Invest in Angus
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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250501T100000
DTEND;TZID=UTC:20250501T160000
DTSTAMP:20260419T162742
CREATED:20250414T141342Z
LAST-MODIFIED:20250414T141342Z
UID:10090987-1746093600-1746115200@investinangus.com
SUMMARY:Developing an Effective Pricing Strategy
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme on Thursday the 1st of May at Cairns Farm Estate in West Lothian for a full-day session focused on setting the right prices for your products and services in your agritourism business. \nLed by Caroline Millar\, Lead Facilitator of Scotland’s Agritourism Monitor Farm Programme and owner of The Hideaway Experience\, this event will cover essential key topics to developing an effective pricing strategy\, including setting the right price\, understanding customer expectations\, and adapting to market conditions. \nAttendees will also hear from Monitor Farmer Caroline Hamilton of Cairns Farm Estate\, who will provide an update on how business is going. \nTeas and coffees will be provided. Please bring your own packed lunch.
URL:https://investinangus.com/event/developing-an-effective-pricing-strategy/
LOCATION:Cairns Farm Estate\, Kirknewton\, EH27 8DH
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250505T170000
DTEND;TZID=UTC:20250505T190000
DTSTAMP:20260419T162742
CREATED:20250428T074417Z
LAST-MODIFIED:20250428T074417Z
UID:10091047-1746464400-1746471600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-17/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T100000
DTEND;TZID=UTC:20250506T120000
DTSTAMP:20260419T162743
CREATED:20250428T074515Z
LAST-MODIFIED:20250428T074515Z
UID:10091049-1746525600-1746532800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-17/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T120000
DTEND;TZID=UTC:20250506T133000
DTSTAMP:20260419T162743
CREATED:20250428T084031Z
LAST-MODIFIED:20250428T084031Z
UID:10091104-1746532800-1746538200@investinangus.com
SUMMARY:Is your charity thinking of merging?
DESCRIPTION:With financial pressures continuing to rise in 2025\, many charities are asking: Should we join forces and merge with other charities to deliver our purpose – or even to survive? \nTo help you consider the potential benefits\, challenges and alternatives to mergers\, Lindsays is hosting a webinar titled: Is your charity thinking of merging? \nJoin us as we guide you through the key considerations\, including: \n\nDifferent legal routes and structures – from informal collaborations to full-scale mergers\nLegal and regulatory considerations – including governance compatibility and required consents\nWhat to assess in a potential merger partner – from property and pension liabilities to employment law and organisational culture\n\nAgainst this backdrop – with charity mergers having nearly doubled in England and Wales last year\, and many Scottish charities under financial strain – we’ll offer practical insights to help you make informed decisions. \nThis interactive session offers an opportunity for you to get involved and you are encouraged to submit questions in advance when you register.
URL:https://investinangus.com/event/is-your-charity-thinking-of-merging/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T110000
DTEND;TZID=UTC:20250507T120000
DTSTAMP:20260419T162743
CREATED:20250428T084614Z
LAST-MODIFIED:20250428T084614Z
UID:10091108-1746615600-1746619200@investinangus.com
SUMMARY:Driving Success in Scotland's Hotel Market
DESCRIPTION:The hotel market has performed well across most parts of Scotland\, particularly in the capital\, Edinburgh\, as well as Glasgow and Inverness. \nAnd the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market\, which is set to grow further this year. \nWhile the outlook of having a strong pipeline of hotels remains positive\, particularly in the luxury segment\, the industry is facing a series of headwinds including a proposed Visitor Levy and an ongoing skills shortage\, which are placing pressure on profits as well as Scotland’s ability to remain competitive as a tourist destination. \nThe Scottish Tourism Alliance (STA) is delighted to be partnering with HotelPartner\, a trusted market leader in revenue management and distribution services for the hospitality and tourism industry\, to explore the solutions available to Scottish hoteliers to ensure that the market can continue to thrive. \nWhether you operate a luxury hotel or budget accommodation\, boutique hotel or a youth hostel\, this webinar will share accessible and actionable advice on tackling challenges such as the skills shortage\, optimising performance and how best to utilise technology in your operations.
URL:https://investinangus.com/event/driving-success-in-scotlands-hotel-market/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T130000
DTEND;TZID=UTC:20250507T150000
DTSTAMP:20260419T162743
CREATED:20250428T074703Z
LAST-MODIFIED:20250428T074703Z
UID:10091053-1746622800-1746630000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-39/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250508T140000
DTEND;TZID=UTC:20250508T143000
DTSTAMP:20260419T162743
CREATED:20250414T142235Z
LAST-MODIFIED:20250414T142235Z
UID:10090999-1746712800-1746714600@investinangus.com
SUMMARY:VisitScotland bitesize webinars: choose a tourism experience booking system
DESCRIPTION:Discover how an online booking system can transform your operations from streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. \nThis webinar is aimed at tourism experiences (tours\, visitor attractions and activity providers) only.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-choose-a-tourism-experience-booking-system/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T100000
DTEND;TZID=UTC:20250513T120000
DTSTAMP:20260419T162743
CREATED:20250428T075813Z
LAST-MODIFIED:20250428T075813Z
UID:10091074-1747130400-1747137600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-14/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T100000
DTEND;TZID=UTC:20250522T120000
DTSTAMP:20260419T162743
CREATED:20250428T075514Z
LAST-MODIFIED:20250428T075514Z
UID:10091066-1747908000-1747915200@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-18/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T140000
DTEND;TZID=UTC:20250522T143000
DTSTAMP:20260419T162743
CREATED:20250414T143002Z
LAST-MODIFIED:20250414T143002Z
UID:10091001-1747922400-1747924200@investinangus.com
SUMMARY:VisitScotland bitesize webinars: start working with online travel agents
DESCRIPTION:Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. \nFor tourism experiences (tours\, visitor attractions and activity providers) that want to use OTAs for the first time.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-start-working-with-online-travel-agents/
CATEGORIES:Business Planning,Tourism
END:VEVENT
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