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SUMMARY:Driving Success in Scotland's Hotel Market
DESCRIPTION:The hotel market has performed well across most parts of Scotland\, particularly in the capital\, Edinburgh\, as well as Glasgow and Inverness. \nAnd the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market\, which is set to grow further this year. \nWhile the outlook of having a strong pipeline of hotels remains positive\, particularly in the luxury segment\, the industry is facing a series of headwinds including a proposed Visitor Levy and an ongoing skills shortage\, which are placing pressure on profits as well as Scotland’s ability to remain competitive as a tourist destination. \nThe Scottish Tourism Alliance (STA) is delighted to be partnering with HotelPartner\, a trusted market leader in revenue management and distribution services for the hospitality and tourism industry\, to explore the solutions available to Scottish hoteliers to ensure that the market can continue to thrive. \nWhether you operate a luxury hotel or budget accommodation\, boutique hotel or a youth hostel\, this webinar will share accessible and actionable advice on tackling challenges such as the skills shortage\, optimising performance and how best to utilise technology in your operations.
URL:https://investinangus.com/event/driving-success-in-scotlands-hotel-market/
CATEGORIES:Business Planning,Tourism
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UID:10091053-1746622800-1746630000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-39/
CATEGORIES:Business Planning,Digital Marketing,Marketing
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