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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETTO:+0000
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T100000
DTEND;TZID=UTC:20250320T120000
DTSTAMP:20260403T183137
CREATED:20250203T100630Z
LAST-MODIFIED:20250203T100630Z
UID:10090698-1742464800-1742472000@investinangus.com
SUMMARY:Selling Your Business Masterclass
DESCRIPTION:Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. \nAimed at business owners considering an exit from their company\, this session will give attendees the opportunity to hear specialist hydrocarbon accounting consultancy Accord Energy Solutions explain what they considered in choosing employee ownership and how things have worked. \nLouise Fisher from Baxendale EO will talk through all ownership succession options before focussing on employee ownership and how to ensure the employee buyout is a smooth process.
URL:https://investinangus.com/event/selling-your-business-masterclass-8/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250320T113000
DTEND;TZID=UTC:20250320T130000
DTSTAMP:20260403T183137
CREATED:20250217T112427Z
LAST-MODIFIED:20250217T112427Z
UID:10090746-1742470200-1742475600@investinangus.com
SUMMARY:The Smart Way to Build and Protect Your Brand
DESCRIPTION:Join us for an interactive session led by GrowBiz Enterprise Facilitator Becca Flory\, who is a serial entrepreneur and lawyer. \nUsing case studies\, Becca will share ‘dos and don’ts’ as well as practical tips on how to help you run your business safely and confidently—without the legal jargon! \nYou’ll leave with clear\, actionable steps to protect and grow your business. In this session\, Becca will cover: \n\nGDPR made simple: Learn how to responsibly capture customer details for email marketing and build lasting customer relationships.\nClear agreements: Discover how to create service agreements for suppliers and customers to ensure smooth working relationships and avoid misunderstandings.\nProtect your brand: Understand how to safeguard your creative work so others can’t copy you.\nEffective terms and conditions: Craft T&Cs that truly serve your business goals.\n\nThese topics often feel intimidating\, but Becca will show you how easy it can be. With her guidance\, you’ll gain the clarity and confidence to focus on growing your business.
URL:https://investinangus.com/event/the-smart-way-to-build-and-protect-your-brand/
CATEGORIES:Business Planning,Legislation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250324T130000
DTEND;TZID=UTC:20250324T160000
DTSTAMP:20260403T183137
CREATED:20250203T093454Z
LAST-MODIFIED:20250203T093454Z
UID:10090665-1742821200-1742832000@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Kirriemuir Library)
DESCRIPTION:The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-kirriemuir-library-2/
LOCATION:Kirriemuir Library\, 28 Reform Street\, Kirriemuir\, DD8 4BS
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250326T100000
DTEND;TZID=UTC:20250326T120000
DTSTAMP:20260403T183137
CREATED:20250203T093912Z
LAST-MODIFIED:20250203T093912Z
UID:10090675-1742983200-1742990400@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-13/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T100000
DTEND;TZID=UTC:20250327T120000
DTSTAMP:20260403T183137
CREATED:20250203T094059Z
LAST-MODIFIED:20250203T094059Z
UID:10090679-1743069600-1743076800@investinangus.com
SUMMARY:Ready\, Steady\, Grow: How to Expand Your Business
DESCRIPTION:Ready to accelerate your business growth but unsure where to begin? \nLook no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers\, this session is designed to help you identify your growth potential and create a roadmap for success. \nThrough collaborative discussions with like-minded businesses\, you’ll gain new insights\, tools and knowledge to help support your growth plans. You’ll also walk away with a network of fellow business owners to connect with for ongoing support.
URL:https://investinangus.com/event/ready-steady-grow-how-to-expand-your-business-22/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250327T100000
DTEND;TZID=UTC:20250327T123000
DTSTAMP:20260403T183137
CREATED:20250203T100833Z
LAST-MODIFIED:20250203T100833Z
UID:10090702-1743069600-1743078600@investinangus.com
SUMMARY:The Employee Ownership Transition: A Deep Dive
DESCRIPTION:Are you considering employee ownership as a succession plan for your business? Take a deep dive into the process of selling to an Employee Ownership Trust (EOT)? \nAimed at business owners considering employee ownership as a succession option\, this interactive online workshop will cover topics that are fundamental to every employee ownership transition.
URL:https://investinangus.com/event/the-employee-ownership-transition-a-deep-dive-4/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250403T100000
DTEND;TZID=UTC:20250403T120000
DTSTAMP:20260403T183137
CREATED:20250318T163659Z
LAST-MODIFIED:20250318T163719Z
UID:10090860-1743674400-1743681600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250408T100000
DTEND;TZID=UTC:20250408T120000
DTSTAMP:20260403T183137
CREATED:20250318T163838Z
LAST-MODIFIED:20250318T163838Z
UID:10090865-1744106400-1744113600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-13/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T100000
DTEND;TZID=UTC:20250415T120000
DTSTAMP:20260403T183137
CREATED:20250318T164237Z
LAST-MODIFIED:20250318T164237Z
UID:10090875-1744711200-1744718400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-38/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T100000
DTEND;TZID=UTC:20250416T120000
DTSTAMP:20260403T183137
CREATED:20250318T164408Z
LAST-MODIFIED:20250318T164408Z
UID:10090879-1744797600-1744804800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-16/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250416T180000
DTEND;TZID=UTC:20250416T200000
DTSTAMP:20260403T183137
CREATED:20250318T164505Z
LAST-MODIFIED:20250318T164505Z
UID:10090882-1744826400-1744833600@investinangus.com
SUMMARY:Profitable Pricing for Sustainable Growth
DESCRIPTION:Discover the key to sustainable business growth with our essential pricing workshop\, created to help you set the right price for your products and services. \nIn this workshop\, you’ll learn proven strategies to price for profit\, ensuring your business thrives without compromising its value. We’ll explore the psychology behind pricing\, cost structures\, and market positioning to help you identify the optimal price point that drives profitability and customer appeal. Whether you’re a small business owner or a solopreneur\, this workshop will provide you with the tools to confidently price your offerings\, boost margins\, and maximise your earning potential. \nWhat we’ll cover: \nUnderstanding the cost and value factors that drive profitable pricing. \nTechniques to evaluate and adjust your pricing strategy. \nHow to communicate your pricing effectively to clients. \nSetting prices that align with your business goals and customer expectations. \nBy the end of this workshop\, you’ll have a clear\, actionable pricing strategy that sets your business up for long-term success.
URL:https://investinangus.com/event/profitable-pricing-for-sustainable-growth-2/
LOCATION:Arbroath Signal Tower Museum\, Ladyloan\, Arbroath\, DD11 1PU
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250421T130000
DTEND;TZID=UTC:20250421T160000
DTSTAMP:20260403T183137
CREATED:20250403T101236Z
LAST-MODIFIED:20250403T101236Z
UID:10090941-1745240400-1745251200@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Kirriemuir Library)
DESCRIPTION:The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-kirriemuir-library-3/
LOCATION:Kirriemuir Library\, 28 Reform Street\, Kirriemuir\, DD8 4BS
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250423T180000
DTEND;TZID=UTC:20250423T200000
DTSTAMP:20260403T183137
CREATED:20250203T094340Z
LAST-MODIFIED:20250318T164843Z
UID:10090685-1745431200-1745438400@investinangus.com
SUMMARY:Effective Sales and Negotiation Strategies
DESCRIPTION:This workshop is designed to help business owners understand the components of successful selling and to equip them with tools and techniques they can apply in the workplace to make a positive impact immediately. \nYou will gain valuable insights into how to engage customers more effectively\, close sales with confidence\, and negotiate strategically with suppliers and wholesalers. Packed with practical techniques\, this workshop will help you build trust\, create win-win scenarios\, and secure better deals across all areas of your business. Whether you are negotiating prices\, terms\, or contracts\, you will leave with the skills to strengthen relationships and achieve tangible results. \nWhat we’ll cover: \n\nEffective Customer Engagement\nSupplier & Wholesale Negotiation\nWin-Win Strategies\nPractical Tools for Immediate Impact\n\nBook your place now and master the art of negotiation to land better deals with suppliers and wholesalers.
URL:https://investinangus.com/event/effective-sales-and-negotiation-strategies/
LOCATION:Arbroath Signal Tower Museum\, Ladyloan\, Arbroath\, DD11 1PU
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250428T130000
DTEND;TZID=UTC:20250428T160000
DTSTAMP:20260403T183137
CREATED:20250403T101320Z
LAST-MODIFIED:20250403T101320Z
UID:10090943-1745845200-1745856000@investinangus.com
SUMMARY:Business Support – Drop In Sessions (Brechin Library)
DESCRIPTION:The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. \nDrop in and speak to us\, or use the book now button and a member of the team will be in touch to book an appointment. \nWhether you’re just starting out or looking to grow business\, our advisers are here for you every step of the way.
URL:https://investinangus.com/event/business-support-drop-in-sessions-brechin-library-2/
LOCATION:Brechin Library\, 10 St. Ninians Square\, Brechin\, DD9 7AD
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T100000
DTEND;TZID=UTC:20250430T120000
DTSTAMP:20260403T183137
CREATED:20250318T165401Z
LAST-MODIFIED:20250318T165401Z
UID:10090905-1746007200-1746014400@investinangus.com
SUMMARY:Delivering profit to drive growth
DESCRIPTION:The course covers financial analysis\, strategic decision-making\, resource allocation\, and the role of innovation and scalability in leveraging profit for long-term success. \nWe will cover: \n\nGetting to know your financials\nControlling growth\nImproving decision making\nOpportunities\nCash is king\nControlling change\nPricing strategies for maximum profit\nMeasuring profit
URL:https://investinangus.com/event/delivering-profit-to-drive-growth-14/
CATEGORIES:Business Planning,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T123000
DTEND;TZID=UTC:20250430T140000
DTSTAMP:20260403T183137
CREATED:20250414T141707Z
LAST-MODIFIED:20250414T141707Z
UID:10090995-1746016200-1746021600@investinangus.com
SUMMARY:Business benefits of flexible working
DESCRIPTION:Work.Life. Highland in partnership with Business Gateway are delighted to welcome Flexibility Works to deliver this interactive workshop to promote the benefits of flexible working in your business. \nWorkshop Content: \n\nA business case for flexible working\nThe current flex landscape in Scotland – supported by key data\nOverview of the types of flexible working including flex in frontline roles\nCase studies of flex in action in a range of sectors\nUnpicking key employer challenges in relation to flex\nTop tips to move the dial on flex in your organisation\nOverview of the new flexible working legislation\n\nBenefits of Attending \n\nHelps local employers attract and retain a diverse talent pool\, boosting workforce participation and driving regional economic growth.\nBy promoting flexible working\, the workshop enhances employee work-life balance\, leading to a healthier\, more productive workforce for local businesses.\nEmployers gain up-to-date knowledge of flexible working legislation\, ensuring they remain compliant and competitive in a changing market.
URL:https://investinangus.com/event/business-benefits-of-flexible-working/
CATEGORIES:Business Planning,HR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250501T100000
DTEND;TZID=UTC:20250501T160000
DTSTAMP:20260403T183137
CREATED:20250414T141342Z
LAST-MODIFIED:20250414T141342Z
UID:10090987-1746093600-1746115200@investinangus.com
SUMMARY:Developing an Effective Pricing Strategy
DESCRIPTION:Join Scotland’s Agritourism Monitor Farms Programme on Thursday the 1st of May at Cairns Farm Estate in West Lothian for a full-day session focused on setting the right prices for your products and services in your agritourism business. \nLed by Caroline Millar\, Lead Facilitator of Scotland’s Agritourism Monitor Farm Programme and owner of The Hideaway Experience\, this event will cover essential key topics to developing an effective pricing strategy\, including setting the right price\, understanding customer expectations\, and adapting to market conditions. \nAttendees will also hear from Monitor Farmer Caroline Hamilton of Cairns Farm Estate\, who will provide an update on how business is going. \nTeas and coffees will be provided. Please bring your own packed lunch.
URL:https://investinangus.com/event/developing-an-effective-pricing-strategy/
LOCATION:Cairns Farm Estate\, Kirknewton\, EH27 8DH
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250505T170000
DTEND;TZID=UTC:20250505T190000
DTSTAMP:20260403T183137
CREATED:20250428T074417Z
LAST-MODIFIED:20250428T074417Z
UID:10091047-1746464400-1746471600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-17/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T100000
DTEND;TZID=UTC:20250506T120000
DTSTAMP:20260403T183137
CREATED:20250428T074515Z
LAST-MODIFIED:20250428T074515Z
UID:10091049-1746525600-1746532800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-17/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250506T120000
DTEND;TZID=UTC:20250506T133000
DTSTAMP:20260403T183137
CREATED:20250428T084031Z
LAST-MODIFIED:20250428T084031Z
UID:10091104-1746532800-1746538200@investinangus.com
SUMMARY:Is your charity thinking of merging?
DESCRIPTION:With financial pressures continuing to rise in 2025\, many charities are asking: Should we join forces and merge with other charities to deliver our purpose – or even to survive? \nTo help you consider the potential benefits\, challenges and alternatives to mergers\, Lindsays is hosting a webinar titled: Is your charity thinking of merging? \nJoin us as we guide you through the key considerations\, including: \n\nDifferent legal routes and structures – from informal collaborations to full-scale mergers\nLegal and regulatory considerations – including governance compatibility and required consents\nWhat to assess in a potential merger partner – from property and pension liabilities to employment law and organisational culture\n\nAgainst this backdrop – with charity mergers having nearly doubled in England and Wales last year\, and many Scottish charities under financial strain – we’ll offer practical insights to help you make informed decisions. \nThis interactive session offers an opportunity for you to get involved and you are encouraged to submit questions in advance when you register.
URL:https://investinangus.com/event/is-your-charity-thinking-of-merging/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T110000
DTEND;TZID=UTC:20250507T120000
DTSTAMP:20260403T183137
CREATED:20250428T084614Z
LAST-MODIFIED:20250428T084614Z
UID:10091108-1746615600-1746619200@investinangus.com
SUMMARY:Driving Success in Scotland's Hotel Market
DESCRIPTION:The hotel market has performed well across most parts of Scotland\, particularly in the capital\, Edinburgh\, as well as Glasgow and Inverness. \nAnd the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market\, which is set to grow further this year. \nWhile the outlook of having a strong pipeline of hotels remains positive\, particularly in the luxury segment\, the industry is facing a series of headwinds including a proposed Visitor Levy and an ongoing skills shortage\, which are placing pressure on profits as well as Scotland’s ability to remain competitive as a tourist destination. \nThe Scottish Tourism Alliance (STA) is delighted to be partnering with HotelPartner\, a trusted market leader in revenue management and distribution services for the hospitality and tourism industry\, to explore the solutions available to Scottish hoteliers to ensure that the market can continue to thrive. \nWhether you operate a luxury hotel or budget accommodation\, boutique hotel or a youth hostel\, this webinar will share accessible and actionable advice on tackling challenges such as the skills shortage\, optimising performance and how best to utilise technology in your operations.
URL:https://investinangus.com/event/driving-success-in-scotlands-hotel-market/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T130000
DTEND;TZID=UTC:20250507T150000
DTSTAMP:20260403T183137
CREATED:20250428T074703Z
LAST-MODIFIED:20250428T074703Z
UID:10091053-1746622800-1746630000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-39/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250508T140000
DTEND;TZID=UTC:20250508T143000
DTSTAMP:20260403T183137
CREATED:20250414T142235Z
LAST-MODIFIED:20250414T142235Z
UID:10090999-1746712800-1746714600@investinangus.com
SUMMARY:VisitScotland bitesize webinars: choose a tourism experience booking system
DESCRIPTION:Discover how an online booking system can transform your operations from streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. \nThis webinar is aimed at tourism experiences (tours\, visitor attractions and activity providers) only.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-choose-a-tourism-experience-booking-system/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250513T100000
DTEND;TZID=UTC:20250513T120000
DTSTAMP:20260403T183137
CREATED:20250428T075813Z
LAST-MODIFIED:20250428T075813Z
UID:10091074-1747130400-1747137600@investinangus.com
SUMMARY:An introduction to business strategy
DESCRIPTION:This webinar is practical\, outcome driven\, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth\, identify the core growth strategy(ies) that are right for your business\, and develop an action plan. \nWe will look at: \n\nYour business today – identifying your strengths and areas for development\nThe key pillars of a business and why balancing all areas is essential for success\nPersonal and business ambitions and using these to guide strategy development\nAnsoff’s Matrix as a tool for identifying core growth strategies\nThe core components of your business delivery\nHow to develop a methodical\, strategic approach to developing your business for future success\n\nAfter the webinar\, you will understand: \n\nHow to undertake a balanced review of where your business is that helps identify areas for development\nAnsoff’s Matrix and how to use it as a core strategic planning tool\nHow to create a strategic plan for growing your business
URL:https://investinangus.com/event/an-introduction-to-business-strategy-14/
CATEGORIES:Business Planning
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T100000
DTEND;TZID=UTC:20250522T120000
DTSTAMP:20260403T183137
CREATED:20250428T075514Z
LAST-MODIFIED:20250428T075514Z
UID:10091066-1747908000-1747915200@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-18/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250522T140000
DTEND;TZID=UTC:20250522T143000
DTSTAMP:20260403T183137
CREATED:20250414T143002Z
LAST-MODIFIED:20250414T143002Z
UID:10091001-1747922400-1747924200@investinangus.com
SUMMARY:VisitScotland bitesize webinars: start working with online travel agents
DESCRIPTION:Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. \nFor tourism experiences (tours\, visitor attractions and activity providers) that want to use OTAs for the first time.
URL:https://investinangus.com/event/visitscotland-bitesize-webinars-start-working-with-online-travel-agents/
CATEGORIES:Business Planning,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T100000
DTEND;TZID=UTC:20250603T120000
DTSTAMP:20260403T183137
CREATED:20250509T102503Z
LAST-MODIFIED:20250509T102503Z
UID:10091141-1748944800-1748952000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-15/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T100000
DTEND;TZID=UTC:20250604T113000
DTSTAMP:20260403T183137
CREATED:20250512T085122Z
LAST-MODIFIED:20250512T085122Z
UID:10091192-1749031200-1749036600@investinangus.com
SUMMARY:The AI-Powered Business: How Businesses Can 10x Their Productivity
DESCRIPTION:AI tools are revolutionizing how businesses operate. Using them effectively is enabling companies to scale faster\, streamline operations\, and optimize efficiency. \nIf you want to learn how to use them to increase productivity in your business\, this event is for you. \nDelivered by Ali Shariat\, co-founder of ThisWayUp\, it will discuss the best AI tools for automating key business processes\, from marketing and customer service to supply chain management and data analysis. \nAli transformed Coconut Merchant from a startup to a £7 million eCommerce powerhouse that rivalled top brands on Amazon. Capitalizing on this triumph\, he secured listings in major UK retailers expanding to more than 15 countries. \nBy the end of the session\, you’ll have gained: \n\nA base understanding of mainstream AI tools and the language used around them.\nA knowledge of AI tools that can enhance productivity for often time-consuming tasks.\nUnderstanding of how AI-powered solutions can optimize customer engagement\, marketing\, and operations.\nUnderstanding of how AI can support international expansion through smarter data insights and decision-making.\nReal-world examples of eCommerce businesses successfully leveraging AI to scale globally.
URL:https://investinangus.com/event/the-ai-powered-business-how-businesses-can-10x-their-productivity/
LOCATION:Scottish Enterprise Glasgow\, 50 Waterloo Street\, Glasgow\, G2 6HQ
CATEGORIES:Business Planning,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250605T100000
DTEND;TZID=UTC:20250605T120000
DTSTAMP:20260403T183137
CREATED:20250509T102929Z
LAST-MODIFIED:20250509T102929Z
UID:10091151-1749117600-1749124800@investinangus.com
SUMMARY:A step-by-step guide to building your business plan
DESCRIPTION:New and established businesses will require a business plan for getting a loan\, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan\, how a business plan is used to improve your prospects for a loan or a grant\, and how you can develop a business plan to meet your needs. \nWe will: \n\nProvide a structure for a business plan\nReview each section of what should be included within the business plan\nExplain when and how to use a business plan\nExplore the connections (and importance) between the words and the numbers\nLook at how to identify and manage cashflow within the business planning process
URL:https://investinangus.com/event/a-step-by-step-guide-to-building-your-business-plan-19/
CATEGORIES:Business Planning,Business Start-up
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250606T100000
DTEND;TZID=UTC:20250606T133000
DTSTAMP:20260403T183137
CREATED:20250512T085241Z
LAST-MODIFIED:20250512T085241Z
UID:10091194-1749204000-1749216600@investinangus.com
SUMMARY:Unleash the Power of ChatGPT & AI to Drive International Business Growth
DESCRIPTION:AI chatbots like ChatGPT have been filling up headlines for the last couple of years. In more recent times\, those headlines have been about how these tools are supporting day-to-day operations in businesses across industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, code and emails. \nIf you’re looking to learn more about the potential applications for these tools in your business this interactive event is for you. \nIt covers a wide range of topics and will help you get the most out of your chosen AI tools\, including how to effectively prompt to create quality written content\, image generation and video production. \nThis event will be delivered by Stephen Whitelaw\, Business Owner\, Writer\, Speaker and Digital Guru. Stephen has started and grown several successful businesses and has been the recipient of a Deloitte & Touche Fast 50 Award in recognition of establishing one of the UK’s fastest growing businesses.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-ai-to-drive-international-business-growth/
CATEGORIES:Business Planning,Digital Marketing,Technology
END:VEVENT
END:VCALENDAR