Invest in Angus

Innovative Strategies to Attract and Keep The Best Talent
2023-01-23 10:00 - 11:00 UTC
Attracting the right talent and retaining it is paramount to business success.
In this webinar, The Conference Board will explore the key themes that organisations should consider when it comes to stimulating innovative approaches to broaden the talent pool and anchor existing talent.
These themes will include:

Alternative sources of labour to widen the talent pool and achieve greater
diversity in the workforce
Challenging recruitment bias in current processes
Rethinking employee value propositions and employer branding, with consideration of workers’ varying expectations
Retention and recruitment strategies and how these interlink

Building Resilience in Hospitality and Tourism
2023-01-23 16:00 - 18:00 | Dundee & Angus College, Gardyne Campus, Dundee, DD5 1NY
The past few years have devastated Scotland’s Hospitality & Tourism industry, and employers have faced challenges, including the pandemic, spiralling energy and supply costs and staff shortages. This event will focus on the tools at our disposal to weather this ‘perfect storm’ while ensuring staff feel valued and supported.
Aimed at Hospitality & Tourism employers, the event will be an opportunity to reflect on some of the sector’s challenges and explore opportunities to develop resilience through fair work practices.
Attendees will hear from Gordon McIntyre, founder of Hospitality Health – a charity focusing on supporting staff in the fantastic world of Hospitality and helping employers better understand how to ensure employee wellbeing. In addition, a panel of Dundee-based employers sharing their experiences of engaging with Fair Work, including The Selkie and Dundee University Students Association.
The audience will further explore the theme of resilience with a panel of employers, who will speak more about the benefits (as well as challenges) of implementing fair work and sustainable practices in their business.
During the event, attendees will have an opportunity to speak with organisations offering support for businesses within the local area, including Zero Waste Scotland, NHS Public Health Scotland and Business Gateway. Guests are invited to Networking & Nibbles from the end of the session until 6pm.

Ready, Steady, Grow: How to Expand Your Business
2023-01-25 18:00 - 20:00, 2023-01-31 18:00 - 20:00
Are you a business that has been trading for less than five years?
Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand.
Working with our advisers, you will analyse the current state of your business, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance.
You will leave this webinar feeling motivated, with the knowledge of how to grow your business. You’ll now be able to set new goals, that previously weren’t possible.
If you are an early-stage business looking to grow, book your place now!
This webinar is for businesses located in Perth, Dundee & Angus.

The employee ownership landscape and view of the future
2023-01-31 10:00 - 11:00
Aimed at professional advisors, this webinar series will explore different aspects of the subject to broaden your knowledge and support your clients to make informed decisions. The webinars are also relevant for business owners considering succession planning.
In this webinar, Graeme Nuttall OBE will discuss best practice regarding the design and implementation of an EOT (Employee Ownership Trust).
He’ll give insights into current proposals to streamline and improve the EOT legislation — how it may look in the future, and how the world of employee ownership may look in the future.

Keep your business safe online
2023-02-01 10:00 - 12:00, 2023-03-02 10:00 - 12:00
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime.
This webinar includes a number of live demos, covering the following areas:

What are the main online threats to your business?
The 5 pillars of prevention (Backup, Malware prevention, Securing your hardware, Passwords & Phishing attacks)
Simple and practical measures you can implement to protect yourself and your business
Best practice recovery steps for your business if the worst should happen

As a result of attending this webinar, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website, social media and company data from cyber criminals.

Talking Tourism: 2023 catch-up with VisitScotland
2023-02-01 11:00 - 12:00
Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region’s Industry Relationship Manager, find out what business support VisitScotland can offer including:

One-on-one advice
Quality Assurance schemes (and how they can help your business!)
Internationalisation
Digital

Cloud essentials for business
2023-02-01 16:00 - 18:00, 2023-03-08 17:00 - 19:00
Business owners and managers are busy. You’re wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes.
We’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation, improve your project management, organise your digital storage and much more. By the end of this webinar, you will be able to:

Understand what the cloud is and what its benefits are
Understand your own ‘digital back office’
Use up-to-date knowledge on current cloud services and tools to help you with your business operations
Make informed decisions about improving your digital processes based on scalability, security, efficiency and affordability

Future Ready Digital - Info Session
2023-02-07 10:00 - 12:00
This short online interactive session will provide more information on the programme. You’ll get the opportunity to speak with the delivery team and raise any questions you might have prior to signing up to the five session programme.
Research highlights a strong link between digital maturity and business performance. Leading digital companies outperform across a range of financial and non-financial performance measures – this programme will support you to implement a digital project that delivers real value for your business.
This isn’t an IT programme – it’s about preparing for success in a turbulent and uncertain digital era, through a blend of online and in-person workshops and practical project delivery.
Delivered by industry expert Dr Jim Hamill and Scottish Enterprise’s Digital Team.
The programme will:
Show you the full potential of existing and emerging technologies which support business growth and competitiveness in an increasingly volatile digital world
Help you apply digital initiatives that deliver real business improvement
Provide support and share best practices, as well as practical and strategic advice
Guide you to develop and implement a Future Ready Digital Roadmap
Who’s this for?
The Future Ready Digital programme is aimed at ambitious business leaders of Scottish companies.

Build an effective strategy to grow your business
2023-02-08 14:00 - 16:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

Understanding Your Customer and Building a Customer Avatar
2023-02-09 10:00 - 11:00
If businesses don’t understand their customers they can’t sell effectively to them.
This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want.

Build a customer focused business
2023-02-09 10:00 - 12:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business.
We will cover:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when you should measure the service a business delivers
How to use the service provided to promote a business and enable growth

How to write and develop your business plan
2023-02-09 13:00 - 15:00, 2023-02-18 08:00 - 10:00
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

How to generate and increase sales
2023-02-10 13:00 - 15:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Upgrade your business marketing with a CRM system
2023-02-14 09:00 - 11:00
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and track successful, new business.
By the end of this webinar, you will understand:

What a CRM is, why they’re important and the difference between some of the best CRMs offered to businesses.
How to use HubSpot, a free CRM, for managing contacts, organising sales processes and creating reports.
How to improve your sales and marketing processes by using CRM task management, meeting scheduling and email marketing.
Your legal responsibilities when capturing customer information.

How to create sustainable tourism experiences to reduce seasonality
2023-02-20 11:00 - 12:00
Join Xavier Font, Professor of Sustainability Marketing at the University of Surrey, to hear how you can extend the season for your business through sustainable tourism.
In this free webinar, you will learn how to effectively use sustainable tourism as a tool for product development, marketing and developing engaging visitor experiences.
This webinar will cover:
• Products making the way for experiences
• How to adapt your offering to suit varying seasons, markets, and customers
• Making valuable use of the low-season
• Designing innovative experiences and driving demand
• The importance of marketing and storytelling
• Setting expectations and visualising the benefits of sustainable tourism experiences
Advance sign-up is required for this free event, so register your space today.

Cost of Doing Business: Reducing Energy Costs - Part 1
2023-02-21 14:00 - 15:00
Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions.
Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to reduce energy costs, increase efficiencies and support decarbonisation – building long-term resilience in your business.These webinars are of value to all Scottish companies looking for practical solutions to reduce the impact of the energy crisis while working towards net zero. The webinars will provide insights into cost saving options for all sectors, including energy monitoring, management, and behavioural change. You’ll also hear about specialised solutions associated with heating and cooling, equipment, and on-site renewable energy generation.
Mike Milner is a highly qualified and experienced engineer with over two decades of practical experience in many sectors including food and drink, manufacturing, hospitality and leisure, construction, and historic buildings.
Webinar 1 — Introduction to energy saving, management, and analysis:

Energy bills,
Energy sub metering, monitoring, and calculating costs
Half-hourly data – obtaining it, simple analysis, and interpretation
Behaviour change, and management
Energy management systems – what, how and why

The legal aspects of the employee ownership transaction
2023-02-22 10:00 - 11:00
Aimed at professional advisers, this series of expert webinars will explore different aspects of employee ownership. It’s designed to help advisers broaden their knowledge and equip them to support their clients in making informed decisions. The webinars are also relevant for business owners looking at succession planning.
In this webinar, Bruce Farquhar from Anderson Strathern will cover the requirements of the Employee Ownership Trust (EOT) legislation and look at the merits of opting for Corporate Trustee or individual trustees.
He’ll also talk about how the vendors can be protected within the parameters of HMRC rules and touch on the composition of the Trust Board.

How to protect and manage your intellectual property
2023-02-22 17:30 - 19:30
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

How to build a digital marketing plan
2023-02-22 18:00 - 20:00
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals.
We will cover:

The importance of planning your digital marketing activities
Building your plan around a simple framework
Conducting a situational analysis (and understanding Customers and Competitors)
Developing your brand and tone of voice
Planning your Content strategy
Prioritising digital channels
Evaluating your Digital Marketing efforts

Preventing IT and Digital Project Failure
2023-02-23 09:30 - 12:30 | Apex City Quay Hotel, 1 West Victoria Dock Road, Dundee, DD1 3JP
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation.
Do you need help navigating these challenges?
Scottish Enterprise is offering practical and interactive half-day workshops that will help you to identify causes of project failure, avoid common mistakes and maximise your success. These are delivered by Augmentum 360 and Scottish Enterprise’s Digital Team.
You’ll benefit from highly experienced professionals sharing their expertise on:

IT project and implementation
How technology can boost efficiency, profitability, market competitiveness and resilience
Best-practice tools and techniques
Real-life examples and resolving key challenges
Identifying and engaging suppliers
Support for Scottish businesses adopting digital technology

Who is this for?
If you’re a business leader within an ambitious Scottish company, who has responsibility for IT & Digital investment decisions and/or implementation.
In this workshop, you’ll get a chance to learn about:

True cost of project failure – money, time, quality, reputation
How to scope and plan
Assessing options — ROI, solution suitability
Identifying and managing risks
How to effectively implement and roll out How to initiate organisation change and take people with you
How to Choose a System and Supplier: CRM, ERP, Ecommerce, other systems — how to avoid costly mistakes and ensure solution and supplier are fit for purpose

Digital tools to help run your business remotely
2023-02-23 14:00 - 16:00
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through:

How to use video live streaming, webinars and remote collaboration tools to get results for your business
Equipment you need to get started
An overview of the tools and platforms currently available
Examples of what others are doing
How to monetise this way of working

Cost of Doing Business: Reducing Energy Costs - Part 2
2023-02-28 14:00 - 15:00
Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions.
Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to reduce energy costs, increase efficiencies and support decarbonisation – building long-term resilience in your business.These webinars are of value to all Scottish companies looking for practical solutions to reduce the impact of the energy crisis while working towards net zero. The webinars will provide insights into cost saving options for all sectors, including energy monitoring, management, and behavioural change. You’ll also hear about specialised solutions associated with heating and cooling, equipment, and on-site renewable energy generation.
Mike Milner is a highly qualified and experienced engineer with over two decades of practical experience in many sectors including food and drink, manufacturing, hospitality and leisur, construction, and historic buildings.
Webinar 2 — Opportunities – electricity saving and renewables:

Lighting and controls
IT equipment and servers
Compressed air – generation, distribution and use
Motors, drive and pumps
Renewables and battery storage

Cost of Doing Business: Reducing Energy Costs - Part 3
2023-03-07 14:00 - 15:00
Is your business impacted by rising energy costs? Join three practical webinars to discover low-cost investment opportunities to reduce energy costs and carbon emissions.
Join Mike Milner, Tomson Consulting Ltd, and Scottish Enterprise’s Sustainability Specialists on this practical three-part online series looking at the no cost, low cost, and investment opportunities for your company to reduce energy costs, increase efficiencies and support decarbonisation – building long-term resilience in your business.These webinars are of value to all Scottish companies looking for practical solutions to reduce the impact of the energy crisis while working towards net zero. The webinars will provide insights into cost saving options for all sectors, including energy monitoring, management, and behavioural change. You’ll also hear about specialised solutions associated with heating and cooling, equipment, and on-site renewable energy generation.
Mike Milner is a highly qualified and experienced engineer with over two decades of practical experience in many sectors including food and drink, manufacturing, hospitality and leisur, construction, and historic buildings.
Webinar 3 — Opportunities – heating and cooling savings:

Building heating
Process heating
Cooling and refrigeration
Heat recovery
Heat pumps
Hydrogen

Thinking into Results- Why Mindset is Your Key to Success
2023-03-07 14:00 - 17:00
Do you ever feel you could achieve more? What is holding you back? Not enough hours in the day, demands on your time? Too many meetings?
Nowadays we are all under pressure.
Join us for a fun, challenging and thought provoking afternoon with our highly respected mindset guru Jamie McBrearty, and in a few hours find out how to achieve what you want in work and at home with a few small changes that bring about huge results.
This webinar is for business based in Dundee, Angus and Perth.

Realising your potential: Support for women in business
2023-03-08 10:00 - 11:00
In recent years, the world has shifted towards a more equal climate in the workspace, but significant barriers still remain for women in business and the pandemic has brought about more challenges.
Finding your community and a network of support is vital, and this webinar, on International Women’s Day, will explore the issues faced by women including the unique barriers they encounter and the strategies which can be put in place to overcome them.
Champions of women in business, Carolyn Currie, Chief Executive of Women’s Enterprise Scotland, and Gail Macgregor, Dumfries & Galloway councillor and COSLA spokesperson for Environment and Economy highlight the challenges, explore the opportunities and set out tips for success.
This session will explore:

How the pandemic impacted female-led businesses and how we can reverse those trends
Why Scotland is a good place to be a woman in business
What resources are available for women in business
What some of the key skills and qualities that successful businesswomen possess are, and how these can be developed

Managing your Multi Channel ECommerce Strategy Masterclass
2023-03-08 13:00 - 16:30
There’s more to selling online than simply having your own website. This half-day masterclass will cover the key areas you need to consider when managing a successful multi-channel ecommerce business.
These days, most online sellers combine their own website with a selection of online marketplaces. This allows them to reach a wide range of customers, both here in the UK and overseas. The multi-channel model can be a great way to boost your visibility and sales, but it does require a strategic approach.
In this session you will learn how to:

Choose the right combination of website platform and online marketplaces
Research and prepare your products for selling online, including content, images, and videos
Reach retail and wholesale customers, including niche buyers
Expand overseas using website and marketplace platforms
Develop your customer service and order fulfilment plans
Combine your operations via a range of simple software and logistics solutions

During the masterclass you’ll get insights into live accounts – such as Shopify, eBay, Amazon, Etsy, Wayfair, and Faire – and examples of how these accounts can be managed using one piece of software.
This event will be delivered by Karen Riddick, a business owner, writer, speaker, and Amazon guru. Karen founded Second Nature Online, a sustainable soft furnishing business, in 2008. Since then, her company has grown considerably using global e-marketplaces, like Amazon, to reach international customers.
