How to write and develop your business plan
2022-12-01 08:00 - 10:00, 2022-12-13 12:00 - 14:00, 2023-01-05 11:30 - 13:30, 2023-01-16 08:00 - 10:00, 2023-02-09 13:00 - 15:00 UTC
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant, and how you can develop a business plan to meet your needs.
We will:

Provide a structure for a business plan
Review each section of what should be included within the business plan
Explain when and how to use a business plan
Explore the connections (and importance) between the words and the numbers
Look at how to identify and manage cashflow within the business planning process

The business benefits of running a sustainable business
2022-12-05 13:00 - 15:00
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits.
We will look at:
Understanding the problem
What is sustainability and why it is important
Innovation
Profiting from being a green business
Embracing a purpose beyond profit
The sustainability triple bottom line
Developing your own green charter
Examples of those practicing this way of growth with remarkable success
Top tips for going green

How to protect and manage your intellectual property
2022-12-06 12:00 - 14:00
You have invested time, energy, and money into your project, however, have you protected the innovation?
Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it.
Topics covered include:

What are intellectual assets (IA)?
What is intellectual property (IP)?
How to use IP (in the real world)
Where to get more insight and information

Participants will leave with:

An understanding that all businesses create IA/IP
A framework of knowledge about IP
A little more knowledge about the diverse types of IP
An insight into how to identify, protect and exploit IP/IA
Context of why IP/IA matters
Links to useful learning resources

Market Research Made Easy
2022-12-06 18:00 - 20:00
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

Build a customer focused business
2022-12-07 09:00 - 11:00, 2023-01-17 09:00 - 11:00, 2023-02-09 10:00 - 12:00
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one?
Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business?
Having an effective strategy in place for your business to deliver great customer service is critical for your business.
We will cover:

Why good customer service is critical for business growth
What are the essentials of delivering great customer service and how should this be delivered?
How to effectively manage different types of customers and their expectations
How, why, and when you should measure the service a business delivers
How to use the service provided to promote a business and enable growth

New clean energy research and innovation funding for 2023
2022-12-07 10:00 - 11:00
New research and innovation funding for green technologies is opening soon.
Conall McGinley, UK Energy Horizon Europe National Contact Point will provide an update on opportunities including in the areas of energy generation, heating and cooling technologies and Hydrogen / CCUS.

Build an effective strategy to grow your business
2022-12-09 09:00 - 11:00, 2023-01-20 09:00 - 11:00, 2023-02-08 14:00 - 16:00
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan.
We will look at:

Your business today – identifying your strengths and areas for development
The key pillars of a business and why balancing all areas is essential for success
Personal and business ambitions and using these to guide strategy development
Ansoff’s Matrix as a tool for identifying core growth strategies
The core components of your business delivery
How to develop a methodical, strategic approach to developing your business for future success

After the webinar, you will understand:

How to undertake a balanced review of where your business is that helps identify areas for development
Ansoff’s Matrix and how to use it as a core strategic planning tool
How to create a strategic plan for growing your business

How to Write a Business Plan and why you need one
2022-12-13 18:00 - 20:00
This webinar will help you create a robust business plan.
The webinar will look at:

creating a description for your business
the business planning process
efficient ways of obtaining skills and resources
presenting your business plan

There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you.
This webinar is for businesses based in Dundee, Angus and Perth.

How to generate and increase sales
2022-12-16 09:00 - 11:00
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments.
We will cover:

Why a clear understanding of what an ideal customer looks like, and a good understanding of their problems, needs and wants is key to sales success
How to develop your sales platform using digital tools, platforms, and techniques
The different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press
The key phases in prospecting, qualifying, and converting sales prospects
The value of a ‘sales funnel’ and how it can be used to help plan and achieve sales
Why keeping the customers you already have is the best sales strategy of all
The importance of appropriate customer service in retaining customers

Digital tools to help run your business remotely
2023-01-09 10:00 - 12:00
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through:

How to use video live streaming, webinars and remote collaboration tools to get results for your business
Equipment you need to get started
An overview of the tools and platforms currently available
Examples of what others are doing
How to monetise this way of working

Keep your business safe online
2023-01-09 14:00 - 16:00, 2023-02-01 10:00 - 12:00
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime.
This webinar includes a number of live demos, covering the following areas:

What are the main online threats to your business?
The 5 pillars of prevention (Backup, Malware prevention, Securing your hardware, Passwords & Phishing attacks)
Simple and practical measures you can implement to protect yourself and your business
Best practice recovery steps for your business if the worst should happen

As a result of attending this webinar, you will gain a deeper understanding of the digital threats facing your business and what you need to do to secure your website, social media and company data from cyber criminals.

Market Research Made Easy
2023-01-18 14:00 - 16:00 | The Cabin, 6 Union Street, Monifieth, DD5 4NG
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy.
The workshop will look at:

the role of marketing in your business
identifying your target customers
identifying the strengths and weaknesses of your competitors
market research

Innovative Strategies to Attract and Keep The Best Talent
2023-01-23 10:00 - 11:00
Attracting the right talent and retaining it is paramount to business success.
In this webinar, The Conference Board will explore the key themes that organisations should consider when it comes to stimulating innovative approaches to broaden the talent pool and anchor existing talent.
These themes will include:

Alternative sources of labour to widen the talent pool and achieve greater
diversity in the workforce
Challenging recruitment bias in current processes
Rethinking employee value propositions and employer branding, with consideration of workers’ varying expectations
Retention and recruitment strategies and how these interlink

Building Resilience in Hospitality and Tourism
2023-01-23 16:00 - 18:00 | Dundee & Angus College, Gardyne Campus, Dundee, DD5 1NY
The past few years have devastated Scotland’s Hospitality & Tourism industry, and employers have faced challenges, including the pandemic, spiralling energy and supply costs and staff shortages. This event will focus on the tools at our disposal to weather this ‘perfect storm’ while ensuring staff feel valued and supported.
Aimed at Hospitality & Tourism employers, the event will be an opportunity to reflect on some of the sector’s challenges and explore opportunities to develop resilience through fair work practices.
Attendees will hear from Gordon McIntyre, founder of Hospitality Health – a charity focusing on supporting staff in the fantastic world of Hospitality and helping employers better understand how to ensure employee wellbeing. In addition, a panel of Dundee-based employers sharing their experiences of engaging with Fair Work, including The Selkie and Dundee University Students Association.
The audience will further explore the theme of resilience with a panel of employers, who will speak more about the benefits (as well as challenges) of implementing fair work and sustainable practices in their business.
During the event, attendees will have an opportunity to speak with organisations offering support for businesses within the local area, including Zero Waste Scotland, NHS Public Health Scotland and Business Gateway. Guests are invited to Networking & Nibbles from the end of the session until 6pm.

Ready, Steady, Grow: How to Expand Your Business
2023-01-25 18:00 - 20:00, 2023-01-31 18:00 - 20:00
Are you a business that has been trading for less than five years?
Do you realise your full potential? This is an opportunity for you to gain an outsider’s perspective, which can be essential in realising the potential for your business to expand.
Working with our advisers, you will analyse the current state of your business, and identify key areas for growth. You will also be shown various tools that can be utilised to analyse your business’ performance.
You will leave this webinar feeling motivated, with the knowledge of how to grow your business. You’ll now be able to set new goals, that previously weren’t possible.
If you are an early-stage business looking to grow, book your place now!
This webinar is for businesses located in Perth, Dundee & Angus.

The employee ownership landscape and view of the future
2023-01-31 10:00 - 11:00
Aimed at professional advisors, this webinar series will explore different aspects of the subject to broaden your knowledge and support your clients to make informed decisions. The webinars are also relevant for business owners considering succession planning.
In this webinar, Graeme Nuttall OBE will discuss best practice regarding the design and implementation of an EOT (Employee Ownership Trust).
He’ll give insights into current proposals to streamline and improve the EOT legislation — how it may look in the future, and how the world of employee ownership may look in the future.

Talking Tourism: 2023 catch-up with VisitScotland
2023-02-01 11:00 - 12:00
Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region’s Industry Relationship Manager, find out what business support VisitScotland can offer including:

One-on-one advice
Quality Assurance schemes (and how they can help your business!)
Internationalisation
Digital

Cloud essentials for business
2023-02-01 16:00 - 18:00
Business owners and managers are busy. You’re wearing many hats, and your time is always in short supply. Cloud-based digital tools help you to run a more productive business by embracing the right digital processes.
We’ll focus on exploring a range of tools on the market which will help you to enhance your customer service operation, improve your project management, organise your digital storage and much more. By the end of this webinar, you will be able to:

Understand what the cloud is and what its benefits are
Understand your own ‘digital back office’
Use up-to-date knowledge on current cloud services and tools to help you with your business operations
Make informed decisions about improving your digital processes based on scalability, security, efficiency and affordability

Future Ready Digital - Info Session
2023-02-07 10:00 - 12:00
This short online interactive session will provide more information on the programme. You’ll get the opportunity to speak with the delivery team and raise any questions you might have prior to signing up to the five session programme.
Research highlights a strong link between digital maturity and business performance. Leading digital companies outperform across a range of financial and non-financial performance measures – this programme will support you to implement a digital project that delivers real value for your business.
This isn’t an IT programme – it’s about preparing for success in a turbulent and uncertain digital era, through a blend of online and in-person workshops and practical project delivery.
Delivered by industry expert Dr Jim Hamill and Scottish Enterprise’s Digital Team.
The programme will:
Show you the full potential of existing and emerging technologies which support business growth and competitiveness in an increasingly volatile digital world
Help you apply digital initiatives that deliver real business improvement
Provide support and share best practices, as well as practical and strategic advice
Guide you to develop and implement a Future Ready Digital Roadmap
Who’s this for?
The Future Ready Digital programme is aimed at ambitious business leaders of Scottish companies.

Understanding Your Customer and Building a Customer Avatar
2023-02-09 10:00 - 11:00
If businesses don’t understand their customers they can’t sell effectively to them.
This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want.
