BEGIN:VCALENDAR
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PRODID:-//Invest in Angus - ECPv6.15.17.1//NONSGML v1.0//EN
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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220110T100000
DTEND;TZID=UTC:20220110T120000
DTSTAMP:20260407T130824
CREATED:20211206T161612Z
LAST-MODIFIED:20211206T161612Z
UID:10083653-1641808800-1641816000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you right from the beginning of website building. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content.\nCreate your brand’s visual identity online\, your site’s blueprint and how you can structure your site map.\nWhat’s involved in registering and maintaining your site content and options for hosting it.\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220110T140000
DTEND;TZID=UTC:20220110T153000
DTSTAMP:20260407T130824
CREATED:20211206T161652Z
LAST-MODIFIED:20211206T161652Z
UID:10083655-1641823200-1641828600@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you\, as well as the mix of social media platforms you can choose from. \nWe will cover: \n\nStrategy\, ad content guidelines and ad sizes\nKeyword planning\, tracking and analysis to optimise your campaigns.\nYou will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns\nPinpoint areas for improvement and be on top of legal guidelines.
URL:https://investinangus.com/event/paid-for-advertising-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220111T100000
DTEND;TZID=UTC:20220111T113000
DTSTAMP:20260407T130824
CREATED:20211206T162451Z
LAST-MODIFIED:20211206T162451Z
UID:10083657-1641895200-1641900600@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220111T180000
DTEND;TZID=UTC:20220111T200000
DTSTAMP:20260407T130824
CREATED:20211206T162531Z
LAST-MODIFIED:20211206T162531Z
UID:10083659-1641924000-1641931200@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:In this webinar you will: \n– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. \n– Better understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact. \n– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are. \n– Understand the power of Facebook advertising\, and other selling options available to you.
URL:https://investinangus.com/event/facebook-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220113T100000
DTEND;TZID=UTC:20220113T120000
DTSTAMP:20260407T130824
CREATED:20211206T162808Z
LAST-MODIFIED:20211206T162808Z
UID:10083661-1642068000-1642075200@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220113T140000
DTEND;TZID=UTC:20220113T160000
DTSTAMP:20260407T130824
CREATED:20211206T162849Z
LAST-MODIFIED:20211206T162849Z
UID:10083663-1642082400-1642089600@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nWe will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.
URL:https://investinangus.com/event/pinterest-for-business-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220114T100000
DTEND;TZID=UTC:20220114T120000
DTSTAMP:20260407T130824
CREATED:20211220T160935Z
LAST-MODIFIED:20211220T160935Z
UID:10083794-1642154400-1642161600@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220117T093000
DTEND;TZID=UTC:20220117T113000
DTSTAMP:20260407T130824
CREATED:20211122T132748Z
LAST-MODIFIED:20211122T132748Z
UID:10083595-1642411800-1642419000@investinangus.com
SUMMARY:Business Start-Up: Marketing
DESCRIPTION:This webinar aims to help you identify your customers\, understand your competitors and plan an effective marketing strategy. \nThe workshop will look at: \n\nthe role of marketing in your business\nidentifying your target customers\nidentifying the strengths and weaknesses of your competitors\n\n\nmarket research\n\nThere will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you. \nThis webinar is aimed at businesses based in Dundee\, Angus and Perth. 
URL:https://investinangus.com/event/business-start-up-marketing-16/
CATEGORIES:Business Start-up,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220117T093000
DTEND;TZID=UTC:20220117T130000
DTSTAMP:20260407T130824
CREATED:20220105T155842Z
LAST-MODIFIED:20220105T155842Z
UID:10083846-1642411800-1642424400@investinangus.com
SUMMARY:International SEO and Social Media
DESCRIPTION:Digital marketing can help your business to attract international customers. \nThis webinar will introduce you to a number of Search Engine Optimisation (SEO) techniques that will assist your business to become more visible when expanding into new international markets. The more visible that your website is to searches\, the more likely you will be able to generate sales.
URL:https://investinangus.com/event/international-seo-and-social-media/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220117T100000
DTEND;TZID=UTC:20220117T120000
DTSTAMP:20260407T130824
CREATED:20211206T162939Z
LAST-MODIFIED:20211206T162939Z
UID:10083665-1642413600-1642420800@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220117T140000
DTEND;TZID=UTC:20220117T160000
DTSTAMP:20260407T130824
CREATED:20211206T163024Z
LAST-MODIFIED:20211206T163024Z
UID:10083667-1642428000-1642435200@investinangus.com
SUMMARY:Online user experience: How to analyse it and improve it
DESCRIPTION:In this webinar you will discover and define your business goals\, design a user-friendly experience and learn how to test and launch your online platform. \nOnce you have completed this webinar you will know more about how to continuously maintain and improve your digital platform\, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.
URL:https://investinangus.com/event/online-user-experience-how-to-analyse-it-and-improve-it-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T093000
DTEND;TZID=UTC:20220118T160000
DTSTAMP:20260407T130824
CREATED:20211206T163137Z
LAST-MODIFIED:20211206T163137Z
UID:10083669-1642498200-1642521600@investinangus.com
SUMMARY:Ask an Expert: DigitalBoost
DESCRIPTION:Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing\, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors\, she supports small businesses by delivering consultancy and training to private clients\, and business support organisations\, such as Business Gateway\, Aberdeen & Grampian Chamber of Commerce\, HAAN\, and Perthshire Chamber. \nEileen’s skills include: Marketing strategy\, campaign management\, campaign planning\, website development\, SEO\, PR\, Online PR\, content management\, content development\, social media\, online advertising\, with an interest in Google Ads specifically\, e-commerce\, e-marketing\, design\, branding consultancy\, brand identity development\, events. \nWhatever your digital query our expert is here to help! Eileen will be holding 1-2-1 sessions on Tuesday 18th January. Register for your pre-booked zoom appointment.
URL:https://investinangus.com/event/ask-an-expert-digitalboost/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T100000
DTEND;TZID=UTC:20220118T110000
DTSTAMP:20260407T130824
CREATED:20220105T155925Z
LAST-MODIFIED:20220105T155925Z
UID:10083848-1642500000-1642503600@investinangus.com
SUMMARY:Selling Globally with Amazon
DESCRIPTION:Did you know that over half of Amazon’s sales are made by businesses just like yours? \nThis vast online marketplace provides a structured selling framework and presents an unrivalled opportunity for sellers to reach a wide range of customers – both in the UK and overseas. If you’re looking to start-up\, or expand your retail business\, then you need to think about Amazon.
URL:https://investinangus.com/event/selling-globally-with-amazon-3/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T100000
DTEND;TZID=UTC:20220118T120000
DTSTAMP:20260407T130824
CREATED:20211206T163302Z
LAST-MODIFIED:20211206T163302Z
UID:10083671-1642500000-1642507200@investinangus.com
SUMMARY:How to improve your Google search rankings
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online. \nWe will cover: \n\nHow search engines work\, and the factors used to rank your site.\nOptimising your website for search engines\nKeyword research tools and how to benefit from them\nTechnical considerations for further search engine benefits
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220118T140000
DTEND;TZID=UTC:20220118T153000
DTSTAMP:20260407T130824
CREATED:20211206T163343Z
LAST-MODIFIED:20211206T163343Z
UID:10083673-1642514400-1642519800@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? \nThis webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-5/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220119T100000
DTEND;TZID=UTC:20220119T110000
DTSTAMP:20260407T130824
CREATED:20220105T160010Z
LAST-MODIFIED:20220105T160010Z
UID:10083850-1642586400-1642590000@investinangus.com
SUMMARY:An Introduction to Selling on Global Platforms: Shopify
DESCRIPTION:Selling online internationally has never been more accessible with the emergence of major platforms such as Shopify. \nShopify assists 1 million businesses to trade globally in 175 countries . Now Shopify have moved into fulfilment in the United States we should be aware of the opportunities of utilising the Shopify platform to sell online
URL:https://investinangus.com/event/an-introduction-to-selling-on-global-platforms-shopify/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T093000
DTEND;TZID=UTC:20220121T123000
DTSTAMP:20260407T130824
CREATED:20211122T132916Z
LAST-MODIFIED:20211122T132916Z
UID:10083599-1642757400-1642768200@investinangus.com
SUMMARY:How to Get Found Online - Search Engine Optimisation (SEO)
DESCRIPTION:This workshop will enable you to raise your search engine ranking so consumers can see your business offerings first. This is a key topic for many businesses today. \nThis workshop will allow you to understand how search engines work\, how they structure results\, how they are listed and how to maximise your chances of getting to the top of the rankings. \nYou will learn how to monitor and assess the known factors affecting your search ranking\, find out what people are searching for and establish current search trends. To ensure maximum success we will brief you on how to keep up to date with search algorithm changes and how to avoid violations and penalties applied by search engines. By the end of this workshop you will be understand the factors affecting your search engine rankings and act to improve your position.
URL:https://investinangus.com/event/how-to-get-found-online-search-engine-optimisation-seo/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220121T100000
DTEND;TZID=UTC:20220121T120000
DTSTAMP:20260407T130824
CREATED:20211206T163557Z
LAST-MODIFIED:20211206T163557Z
UID:10083677-1642759200-1642766400@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup Goal conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220124T100000
DTEND;TZID=UTC:20220124T113000
DTSTAMP:20260407T130824
CREATED:20211206T163633Z
LAST-MODIFIED:20211206T163633Z
UID:10083679-1643018400-1643023800@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:By the end of this webinar\, you will be able to understand how to: \n\nTarget the right audiences\nCreate a quality marketing email and how to measure its effectiveness.\nLearn how to identify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels.\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats.\nReporting and measuring is vitally important\, we will recommend what reporting to track to make sure your campaigns are successful\nLegal requirements that you need to follow will also be covered.
URL:https://investinangus.com/event/email-marketing-for-business-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220124T140000
DTEND;TZID=UTC:20220124T160000
DTSTAMP:20260407T130824
CREATED:20211206T163719Z
LAST-MODIFIED:20211206T163719Z
UID:10083681-1643032800-1643040000@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning all channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this brand new DigitalBoost webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through your blog and email newsletters\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220125T093000
DTEND;TZID=UTC:20220125T130000
DTSTAMP:20260407T130824
CREATED:20220105T160201Z
LAST-MODIFIED:20220105T160201Z
UID:10083852-1643103000-1643115600@investinangus.com
SUMMARY:Amazon-Selling International Masterclass -Part 1
DESCRIPTION:Around 60% of Amazon’s merchants are third-party sellers like you. Today\, anyone looking to start or grow a retail or ecommerce business should consider the Amazon marketplace. \nYou can take your first steps by registering for Part One of the ‘Selling on Amazon’ masterclass. \nOn this half-day course\, you’ll get advice on: \nOpening and maintaining your Amazon account \nManaging your performance \nChoosing which products to sell \nListing your items on Amazon \nKaren Riddick will be the presenter for both sessions of this two-part masterclass. Karen is an experienced seller on Amazon and other other marketplaces. This means she can provide a wealth of experience and practical tips that will help you sell successfully on Amazon. \nPart 2 will take place on March 1.
URL:https://investinangus.com/event/amazon-selling-international-masterclass-part-1/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220125T140000
DTEND;TZID=UTC:20220125T160000
DTSTAMP:20260407T130824
CREATED:20211206T163800Z
LAST-MODIFIED:20211206T163800Z
UID:10083683-1643119200-1643126400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products.In this webinar we will show you how to source\, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further. \nBy the end of it you will have the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nHow to find\, write and package it\nHow to market it and measure its success.\nAmplify your brand and message\, and to boost sales and profits.
URL:https://investinangus.com/event/producing-engaging-online-content-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220126T140000
DTEND;TZID=UTC:20220126T160000
DTSTAMP:20260407T130824
CREATED:20211206T163953Z
LAST-MODIFIED:20211206T163953Z
UID:10083687-1643205600-1643212800@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220127T093000
DTEND;TZID=UTC:20220127T133000
DTSTAMP:20260407T130824
CREATED:20211206T164122Z
LAST-MODIFIED:20211206T164122Z
UID:10083691-1643275800-1643290200@investinangus.com
SUMMARY:Ask an Expert: DigitalBoost
DESCRIPTION:Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing\, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors\, she supports small businesses by delivering consultancy and training to private clients\, and business support organisations\, such as Business Gateway\, Aberdeen & Grampian Chamber of Commerce\, HAAN\, and Perthshire Chamber. \nEileen’s skills include: Marketing strategy\, campaign management\, campaign planning\, website development\, SEO\, PR\, Online PR\, content management\, content development\, social media\, online advertising\, with an interest in Google Ads specifically\, e-commerce\, e-marketing\, design\, branding consultancy\, brand identity development\, events. \nWhatever your digital query our expert is here to help! Eileen will be holding 1-2-1 sessions on Thursday 27th January. Register for your pre-booked zoom appointment.
URL:https://investinangus.com/event/ask-an-expert-digitalboost-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220127T140000
DTEND;TZID=UTC:20220127T160000
DTSTAMP:20260407T130824
CREATED:20211206T164442Z
LAST-MODIFIED:20211206T164442Z
UID:10083693-1643292000-1643299200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nCreate a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nContent is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220128T110000
DTEND;TZID=UTC:20220128T130000
DTSTAMP:20260407T130824
CREATED:20220117T163157Z
LAST-MODIFIED:20220117T163157Z
UID:10083915-1643367600-1643374800@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220131T100000
DTEND;TZID=UTC:20220131T120000
DTSTAMP:20260407T130824
CREATED:20211206T164523Z
LAST-MODIFIED:20211206T164523Z
UID:10083695-1643623200-1643630400@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nLearn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts\, to Stories\, Reels\, and Live Video.
URL:https://investinangus.com/event/instagram-for-business-12/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR