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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETFROM:+0000
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220201T120000
DTEND;TZID=UTC:20220201T130000
DTSTAMP:20260405T101114
CREATED:20220117T163542Z
LAST-MODIFIED:20220117T163542Z
UID:10083919-1643716800-1643720400@investinangus.com
SUMMARY:Digital fundamentals for tourism businesses
DESCRIPTION:An introductory session to the fundamental elements of promoting and managing your tourism business online. \nAt the end of this webinar\, you’ll have learned: \n\nHow to increase the visibility of your business online with the right content\, at the right time\, on the right platforms.\nHow to assess the quality of your online presence and know if you have reached your intended audience.\nAbout the different online booking and distribution platforms available to tourism businesses.\nHow to make the most of your digital marketing.\nThe first steps you can take to ensure your content is SEO (Search Engine Optimisation) friendly\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/digital-fundamentals-for-tourism-businesses-2/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220202T093000
DTEND;TZID=UTC:20220202T123000
DTSTAMP:20260405T101114
CREATED:20220117T163715Z
LAST-MODIFIED:20220117T163715Z
UID:10083923-1643794200-1643805000@investinangus.com
SUMMARY:Get Real Results From Your Website
DESCRIPTION:Stephen Whitelaw has a proven track record of managing and growing businesses in the fast moving technology sector\, through strong financial and personnel management skills. This sound and prudent foundation is complemented by a drive and ability to think “out of the box\,” giving the businesses he works with a competitive advantage in planning for the future. \nBy the end of the webinar you will have the knowledge necessary to improve your site and increase visitor numbers. \nThis webinar will cover the following: \nexplain what makes a good website \ngetting your website found \ncompetitor research \ncustomer journey \nassist you in preparing a detailed plan for a new or revised website \nprepare you to work with suppliers to create an effective site
URL:https://investinangus.com/event/get-real-results-from-your-website/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220202T100000
DTEND;TZID=UTC:20220202T120000
DTSTAMP:20260405T101114
CREATED:20211213T103634Z
LAST-MODIFIED:20211213T103634Z
UID:10083714-1643796000-1643803200@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, how it relates to other platforms\, and the relative benefits of sponsored posts\, as well as how to create them. \nYou will also learn about: \n\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.
URL:https://investinangus.com/event/twitter-for-business-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220202T140000
DTEND;TZID=UTC:20220202T160000
DTSTAMP:20260405T101114
CREATED:20211213T103715Z
LAST-MODIFIED:20211213T103715Z
UID:10083716-1643810400-1643817600@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nWe will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.
URL:https://investinangus.com/event/pinterest-for-business-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220203T100000
DTEND;TZID=UTC:20220203T113000
DTSTAMP:20260405T101114
CREATED:20211213T103752Z
LAST-MODIFIED:20211213T103752Z
UID:10083718-1643882400-1643887800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. \nWe will cover: \n\nSetting measurable goals\, establishing what your customers are looking for and competitor analysis.\nDeveloping your brand\nContent strategy\nPrioritising digital channels\nMarketing communications planning and evaluation
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-11/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T113000
DTEND;TZID=UTC:20220207T130000
DTSTAMP:20260405T101114
CREATED:20211213T103833Z
LAST-MODIFIED:20211213T103833Z
UID:10083720-1644233400-1644238800@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you\, as well as the mix of social media platforms you can choose from. \nWe will cover: \n\nStrategy\, ad content guidelines and ad sizes\nKeyword planning\, tracking and analysis to optimise your campaigns.\nYou will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns\nPinpoint areas for improvement and be on top of legal guidelines.
URL:https://investinangus.com/event/paid-for-advertising-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220207T140000
DTEND;TZID=UTC:20220207T160000
DTSTAMP:20260405T101114
CREATED:20211213T103911Z
LAST-MODIFIED:20211213T103911Z
UID:10083722-1644242400-1644249600@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:In this webinar you will: \n– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. \n– Better understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact. \n– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are. \n– Understand the power of Facebook advertising\, and other selling options available to you.
URL:https://investinangus.com/event/facebook-for-business-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T100000
DTEND;TZID=UTC:20220208T120000
DTSTAMP:20260405T101114
CREATED:20211213T104031Z
LAST-MODIFIED:20211213T104031Z
UID:10083726-1644314400-1644321600@investinangus.com
SUMMARY:Online user experience: How to analyse it and improve it
DESCRIPTION:In this webinar you will discover and define your business goals\, design a user-friendly experience and learn how to test and launch your online platform. \nOnce you have completed this webinar you will know more about how to continuously maintain and improve your digital platform\, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.
URL:https://investinangus.com/event/online-user-experience-how-to-analyse-it-and-improve-it-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T140000
DTEND;TZID=UTC:20220208T150000
DTSTAMP:20260405T101114
CREATED:20220117T164004Z
LAST-MODIFIED:20220117T164004Z
UID:10083927-1644328800-1644332400@investinangus.com
SUMMARY:Tourism businesses: Make your website work for your customers – Best practice in user experience (UX)
DESCRIPTION:Your website is your shop window to the world\, so it’s important to provide a great user experience (UX). Get top tips & best practice to help you attract customers. \nThis webinar will cover: \n\nThe importance of knowing your online users’ experience\nGreat examples of making user experience work\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-make-your-website-work-for-your-customers-best-practice-in-user-experience-ux/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220208T140000
DTEND;TZID=UTC:20220208T160000
DTSTAMP:20260405T101114
CREATED:20211213T110903Z
LAST-MODIFIED:20211213T110903Z
UID:10083728-1644328800-1644336000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you right from the beginning of website building. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content.\nCreate your brand’s visual identity online\, your site’s blueprint and how you can structure your site map.\nWhat’s involved in registering and maintaining your site content and options for hosting it.\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220209T093000
DTEND;TZID=UTC:20220209T130000
DTSTAMP:20260405T101114
CREATED:20220105T160526Z
LAST-MODIFIED:20220105T160526Z
UID:10083856-1644399000-1644411600@investinangus.com
SUMMARY:International E-Commerce: Develop Your Digital Strategy Masterclass
DESCRIPTION:Strategy is critical to success in any project \, digital projects have a high failure rate so even more critical your business is focused. \nAbout this event\nInternational expansion can at first be a daunting prospect but is always helped by having a clear plan to follow. We will introduce you to the key components needed to create your own International Digital Strategy \nRoddy Maclean -Presenter\nRoddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce businesses from start-up to maturity in markets including the UK\, France\, Italy\, the US and China and in his last corporate role spent 7 years as the Global Head of E-Commerce and Digital Marketing for a $120M\, US Internet Retailer Top 200 e-commerce business. \nIn recent years\, Roddy has established two successful new ventures\, Feral\, a digital marketing and e-commerce consultancy helping brands to produce authentic pillar marketing content and building high performance websites and an e-commerce retail business selling home décor products. This business is now a key player in the UK home interiors market.
URL:https://investinangus.com/event/international-e-commerce-develop-your-digital-strategy-masterclass/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220210T140000
DTEND;TZID=UTC:20220210T153000
DTSTAMP:20260405T101114
CREATED:20211213T111031Z
LAST-MODIFIED:20211213T111031Z
UID:10083732-1644501600-1644507000@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-12/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220211T100000
DTEND;TZID=UTC:20220211T120000
DTSTAMP:20260405T101114
CREATED:20220117T164752Z
LAST-MODIFIED:20220117T164752Z
UID:10083941-1644573600-1644580800@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220211T120000
DTEND;TZID=UTC:20220211T130000
DTSTAMP:20260405T101114
CREATED:20220117T164838Z
LAST-MODIFIED:20220117T164838Z
UID:10083943-1644580800-1644584400@investinangus.com
SUMMARY:Tourism businesses: Make Instagram work for you
DESCRIPTION:Do you want to make Instagram work harder and deliver more for you? Use it to create inspiration for your visitor and increase the awareness of your brand. \nWe’ll help you: \n\nSee if Instagram will grow your business\nUnderstand that tourism is uniquely suited to Instagram and what elements can be used to drive the best engagement and conversion\nUnderstand how best to use its functionality to create the best content\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-make-instagram-work-for-you/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220214T140000
DTEND;TZID=UTC:20220214T160000
DTSTAMP:20260405T101114
CREATED:20211213T111150Z
LAST-MODIFIED:20211213T111150Z
UID:10083736-1644847200-1644854400@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup Goal conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T120000
DTEND;TZID=UTC:20220215T130000
DTSTAMP:20260405T101114
CREATED:20220117T164507Z
LAST-MODIFIED:20220117T164507Z
UID:10083933-1644926400-1644930000@investinangus.com
SUMMARY:Tourism businesses: Managing your online reputation and why it’s even more important now
DESCRIPTION:We will look at: \n\nHow to manage your online reputation proactively\nHow to deal with customer or client feedback\, both positive and negative\nHow the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance\, such as cleanliness and health & safety measures?\nThe functionality some platforms have developed to cater for the change in visitor needs\nWhat other reassurance tools are available to tourism business such as GoodtoGo and Quality assurance schemes\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-managing-your-online-reputation-and-why-its-even-more-important-now-2/
CATEGORIES:Business Planning,COVID-19,Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220215T140000
DTEND;TZID=UTC:20220215T153000
DTSTAMP:20260405T101114
CREATED:20211213T111338Z
LAST-MODIFIED:20211213T111338Z
UID:10083740-1644933600-1644939000@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? \nThis webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-6/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T090000
DTEND;TZID=UTC:20220216T170000
DTSTAMP:20260405T101114
CREATED:20220131T111430Z
LAST-MODIFIED:20220131T111430Z
UID:10084024-1645002000-1645030800@investinangus.com
SUMMARY:Meet the Adviser - Marketing Surgery
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist\, Stuart Milne. \nThese surgeries are for businesses based in Dundee\, Angus and Perth.
URL:https://investinangus.com/event/meet-the-adviser-marketing-surgery/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T100000
DTEND;TZID=UTC:20220216T120000
DTSTAMP:20260405T101114
CREATED:20211213T111414Z
LAST-MODIFIED:20211213T111414Z
UID:10083742-1645005600-1645012800@investinangus.com
SUMMARY:How to improve your Google search rankings
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online. \nWe will cover: \n\nHow search engines work\, and the factors used to rank your site.\nOptimising your website for search engines\nKeyword research tools and how to benefit from them\nTechnical considerations for further search engine benefits
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T100000
DTEND;TZID=UTC:20220216T120000
DTSTAMP:20260405T101114
CREATED:20220117T164637Z
LAST-MODIFIED:20220117T164637Z
UID:10083937-1645005600-1645012800@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220217T100000
DTEND;TZID=UTC:20220217T120000
DTSTAMP:20260405T101114
CREATED:20211213T111548Z
LAST-MODIFIED:20211213T111548Z
UID:10083746-1645092000-1645099200@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products.In this webinar we will show you how to source\, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further. \nBy the end of it you will have the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nHow to find\, write and package it\nHow to market it and measure its success.\nAmplify your brand and message\, and to boost sales and profits.
URL:https://investinangus.com/event/producing-engaging-online-content-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220221T100000
DTEND;TZID=UTC:20220221T120000
DTSTAMP:20260405T101114
CREATED:20211213T111627Z
LAST-MODIFIED:20211213T111627Z
UID:10083748-1645437600-1645444800@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning all channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this brand new DigitalBoost webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through your blog and email newsletters\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220222T113000
DTEND;TZID=UTC:20220222T130000
DTSTAMP:20260405T101114
CREATED:20220117T171656Z
LAST-MODIFIED:20220117T171656Z
UID:10083958-1645529400-1645534800@investinangus.com
SUMMARY:Tourism businesses: Use analytics to evaluate your digital platforms and get customers
DESCRIPTION:By the end of this webinar\, you will understand how to find out: \n\nThe characteristics of people who are accessing your digital platforms\nWhat people are doing when they access your websites or social accounts\nHow to set goals and objectives on each platform\nThe art of measuring the effectiveness of website content and social posts\nHow to continuously monitor\, develop and improve your digital activities\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-use-analytics-to-evaluate-your-digital-platforms-and-get-customers-3/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220222T140000
DTEND;TZID=UTC:20220222T160000
DTSTAMP:20260405T101114
CREATED:20211213T111757Z
LAST-MODIFIED:20211213T111757Z
UID:10083752-1645538400-1645545600@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220222T180000
DTEND;TZID=UTC:20220222T200000
DTSTAMP:20260405T101114
CREATED:20211213T111836Z
LAST-MODIFIED:20211213T111836Z
UID:10083754-1645552800-1645560000@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nCreate a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nContent is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T100000
DTEND;TZID=UTC:20220223T110000
DTSTAMP:20260405T101114
CREATED:20220105T160622Z
LAST-MODIFIED:20220105T160622Z
UID:10083858-1645610400-1645614000@investinangus.com
SUMMARY:Ecommerce platforms to enhance your international sales
DESCRIPTION:Ecommerce has become a game-changer for growing international brands and is forecasted to be an important driver of growth in coming years. \nEcommerce offers businesses a whole range of opportunities\, from marketing to increasing your product ranges to generating more sales. With an optimised and well-developed website and ecommerce channels you can not only achieve these goals\, but also offer your customers convenient service around the clock that can boost your business. \nGain an overview ecommerce opportunities and how they can take your business to the next (international) level. \nWhat’s covered \n\nAn introduction to ecommerce platforms – Alibaba\, Amazon\, JD.com\, eBay\, Shopify\, Rakuten\, Walmart\nChoosing the right ecommerce platform for international trade – B2B\, B2C\, D2C\nAn introduction to payment processors\nChoosing the right payment solution to trade internationally\nBest in class examples of internationally trading companies\nFurther info and support\nBenefits to your business\nYou’ll learn to identify which platforms are right for your business to trade internationally.
URL:https://investinangus.com/event/ecommerce-platforms-to-enhance-your-international-sales-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T100000
DTEND;TZID=UTC:20220223T120000
DTSTAMP:20260405T101114
CREATED:20220221T102108Z
LAST-MODIFIED:20220221T102108Z
UID:10084212-1645610400-1645617600@investinangus.com
SUMMARY:E-Commerce Platforms to Enhance Your International Sales
DESCRIPTION:E-commerce offers businesses a vast range of opportunities\, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this\, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals. \nOver the last few years\, we’ve seen traditional companies starting to shift from an offline to an online model to meet the demand of digitally-savvy consumers. With an optimised and well-developed website and e-commerce presence\, you can offer your customers a convenient\, around-the-clock service that can boost your business offering. \nJoin us at our webinar to gain more insight into e-commerce opportunities for your business and industry\, become better acquainted with digital marketing techniques\, learn from the success stories of renowned businesses around the world\, and see how you can take your company to the next (international) level. \nWhat’s covered: \n– An introduction to e-commerce platforms and their benefits\, including Alibaba\, Amazon\, JD.com\, eBay\, Shopify\, Rakuten\, and Walmart\n– Trends and global statistics within digital marketing and the evolving world of online shopping\n– Choosing the right e-commerce platform for international trade (B2B\, B2C\, and D2C)\n– An introduction to international payment processors and choosing the right payment solution for your business\n– Success stories and case study examples from internationally trading companies\n– Live Q&A and introduction to additional support services available to businesses \nSession host: \nThis event will be delivered by tech entrepreneur\, James Buchan – founder of the multi-award-winning development agency\, Zudu\, which prides itself on delivering measurable successes for companies looking to break into the digital space. Zudu’s Chinese Digital Platform (NihaoScotland) and Chinese exporting division (Neio) focus on helping UK companies create high-performing digital campaigns and grow their sales in the Chinese market.
URL:https://investinangus.com/event/e-commerce-platforms-to-enhance-your-international-sales-2/
CATEGORIES:Digital Marketing,International Trade
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T113000
DTEND;TZID=UTC:20220223T130000
DTSTAMP:20260405T101114
CREATED:20211213T112606Z
LAST-MODIFIED:20211213T112606Z
UID:10083756-1645615800-1645621200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:By the end of this webinar\, you will be able to understand how to: \n\nTarget the right audiences\nCreate a quality marketing email and how to measure its effectiveness.\nLearn how to identify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels.\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats.\nReporting and measuring is vitally important\, we will recommend what reporting to track to make sure your campaigns are successful\nLegal requirements that you need to follow will also be covered.
URL:https://investinangus.com/event/email-marketing-for-business-11/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T130000
DTEND;TZID=UTC:20220223T150000
DTSTAMP:20260405T101114
CREATED:20220117T171740Z
LAST-MODIFIED:20220117T171740Z
UID:10083960-1645621200-1645628400@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-12/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T130000
DTEND;TZID=UTC:20220223T163000
DTSTAMP:20260405T101114
CREATED:20220105T160712Z
LAST-MODIFIED:20220105T160712Z
UID:10083860-1645621200-1645633800@investinangus.com
SUMMARY:Targeting American and Australian markets through your own website
DESCRIPTION:In this masterclass we will delve into the opportunities and techniques to sell in America and Australia via your own website. This will include: the most efficient channels for customer acquisition; user-experience considerations to maximise the conversion rate; fulfilment channels and administrative considerations. \nAl Conroy works with businesses to support them planning and delivering growth in their online revenues focusing on increasing traffic\, optimising their user experience & conversion rate and internationalisation. \nHis ecommerce career started in London working for a large management consultancy. In 2009 he moved to Edinburgh’s Freeze Pro Shop where he created and led the team which took Freeze’s revenues from <£1M to >£6M\, trading across multiple channels with overseas market accounting for >70% of revenue. Since 2018 he has been working with a range of Scottish businesses to accelerate their online growth efficiently\, sustainably and profitably. \nExperience / Strategic Focusses: \n\nCustomer acquisition & digital marketing\nUser experience and conversion rate optimisation\nCustomer retention and increasing life-time value\nCustomer service and fulfilment processes & infrastructure\nSystem selection\, integrations and vendor management\nInternationalisation and expansion through targeting overseas markets
URL:https://investinangus.com/event/targeting-american-and-australian-markets-through-your-own-website/
CATEGORIES:Digital Marketing,International Trade
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