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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220301T093000
DTEND;TZID=UTC:20220301T130000
DTSTAMP:20260404T210810
CREATED:20220105T160257Z
LAST-MODIFIED:20220105T160257Z
UID:10083854-1646127000-1646139600@investinangus.com
SUMMARY:Amazon-Selling International Masterclass - Part 2
DESCRIPTION:For anyone looking to start or grow a retail or e-commerce business\, the Amazon marketplace is worth considering. \nAfter completing Part One\, register for Part Two of this ‘Selling on Amazon’ masterclass. You’ll learn how to: \nOptimise your product catalogue \nHandle your customer order \nUse the Fufilment by Amazon (FBA) service \nExpand into Amazon’s international stores \nThis workshop will be led by Karen Riddick\, the founder of Second Nature Online\, an eco-friendly soft furnishing business. She started it as a hobby business in 2008. She has since expanded her ecommerce stores across Europe and has plans to expand into other parts of the world. \nThe growth of Second Nature Online has largely resulted from Karen’s use of global marketplaces\, particularly Amazon\, to reach international customers. \nGlobal e-marketplaces provide an ideal route to international growth. But to get the most out of them\, sellers need to fully consider matters like tax\, language translation and shipping logistics. This masterclass will help you cover all bases. \nAmazon is the world’s largest business-to-consumer (B2C) commerce platform. It offers a great shop window for Scottish businesses to expand their online retail function. Karen has the skills and experience to help you make the most of these\, as well as other\, e-marketplace opportunities.
URL:https://investinangus.com/event/amazon-selling-international-masterclass-part-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220301T100000
DTEND;TZID=UTC:20220301T120000
DTSTAMP:20260404T210810
CREATED:20220216T112720Z
LAST-MODIFIED:20220216T112720Z
UID:10084118-1646128800-1646136000@investinangus.com
SUMMARY:Pinterest for business
DESCRIPTION:Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. \nWe will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise impact.
URL:https://investinangus.com/event/pinterest-for-business-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220302T110000
DTEND;TZID=UTC:20220302T130000
DTSTAMP:20260404T210810
CREATED:20220221T094628Z
LAST-MODIFIED:20220221T094628Z
UID:10084160-1646218800-1646226000@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220302T140000
DTEND;TZID=UTC:20220302T153000
DTSTAMP:20260404T210810
CREATED:20220221T094854Z
LAST-MODIFIED:20220221T094854Z
UID:10084162-1646229600-1646235000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. \nWe will cover: \n\nSetting measurable goals\, establishing what your customers are looking for and competitor analysis.\nDeveloping your brand\nContent strategy\nPrioritising digital channels\nMarketing communications planning and evaluation
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T100000
DTEND;TZID=UTC:20220303T120000
DTSTAMP:20260404T210810
CREATED:20220221T094939Z
LAST-MODIFIED:20220221T094939Z
UID:10084164-1646301600-1646308800@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220303T140000
DTEND;TZID=UTC:20220303T160000
DTSTAMP:20260404T210810
CREATED:20220216T112831Z
LAST-MODIFIED:20220216T112831Z
UID:10084120-1646316000-1646323200@investinangus.com
SUMMARY:Twitter for business
DESCRIPTION:This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan\, how it relates to other platforms\, and the relative benefits of sponsored posts\, as well as how to create them. \nYou will also learn about: \n\nTwitter best practice content and what makes the perfect tweet.\nDashboards such as Hootsuite to help you manage and integrate your social media accounts and schedule content.\nAdvanced techniques for social listening and pro-actively finding content and customers.
URL:https://investinangus.com/event/twitter-for-business-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220304T093000
DTEND;TZID=UTC:20220304T123000
DTSTAMP:20260404T210810
CREATED:20211220T161919Z
LAST-MODIFIED:20211220T161919Z
UID:10083814-1646386200-1646397000@investinangus.com
SUMMARY:Digital Coaching Session from DigitalBoost: Setting Up a New Website on WordPress
DESCRIPTION:A hands on practical session for people who are ready to set up their new website and want to use WordPress to do so. We will work you through the actions required. \nWe will demonstrate\, step by step\, how to set up a WordPress website. You should be prepared to go through these steps\, at least partially\, with us.
URL:https://investinangus.com/event/digital-coaching-session-from-digitalboost-setting-up-a-new-website-on-wordpress/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220304T130000
DTEND;TZID=UTC:20220304T143000
DTSTAMP:20260404T210810
CREATED:20220125T114109Z
LAST-MODIFIED:20220125T114109Z
UID:10084009-1646398800-1646404200@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 1
DESCRIPTION:It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings. \nThis first session will show you how search engines work\, the anatomy of results pages and what customers and clients look at on these pages. \nYou’ll also learn how to find out what key words people are using when they search for your service\, and we’ll demonstrate how you can use that information to increase your ranking in results pages. \nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway. \nThis webinar will be held on Microsoft Teams.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-1-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T100000
DTEND;TZID=UTC:20220307T120000
DTSTAMP:20260404T210810
CREATED:20220216T113014Z
LAST-MODIFIED:20220216T113014Z
UID:10084124-1646647200-1646654400@investinangus.com
SUMMARY:Facebook for business
DESCRIPTION:In this webinar you will: \n– Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. \n– Better understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact. \n– Learn from the stats and data you can get from the system and discover who your most interested customers/clients are. \n– Understand the power of Facebook advertising\, and other selling options available to you.
URL:https://investinangus.com/event/facebook-for-business-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T140000
DTEND;TZID=UTC:20220307T160000
DTSTAMP:20260404T210810
CREATED:20220216T113050Z
LAST-MODIFIED:20220216T113050Z
UID:10084126-1646661600-1646668800@investinangus.com
SUMMARY:Online user experience: How to analyse it and improve it
DESCRIPTION:In this webinar you will discover and define your business goals\, design a user-friendly experience and learn how to test and launch your online platform. \nOnce you have completed this webinar you will know more about how to continuously maintain and improve your digital platform\, acting on data and results. You will be able to engage with more customers (or potential customers) and sell your products and services to a wider audience.
URL:https://investinangus.com/event/online-user-experience-how-to-analyse-it-and-improve-it-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220307T180000
DTEND;TZID=UTC:20220307T193000
DTSTAMP:20260404T210810
CREATED:20220221T095100Z
LAST-MODIFIED:20220221T095100Z
UID:10084168-1646676000-1646681400@investinangus.com
SUMMARY:Paid for advertising
DESCRIPTION:After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you\, as well as the mix of social media platforms you can choose from. \nWe will cover: \n\nStrategy\, ad content guidelines and ad sizes\nKeyword planning\, tracking and analysis to optimise your campaigns.\nYou will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns\nPinpoint areas for improvement and be on top of legal guidelines.
URL:https://investinangus.com/event/paid-for-advertising-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T113000
DTEND;TZID=UTC:20220308T130000
DTSTAMP:20260404T210810
CREATED:20220125T114151Z
LAST-MODIFIED:20220125T114151Z
UID:10084011-1646739000-1646744400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:In part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nWe will cover: \n\nThe ways you can optimise these factors\nhow to keep up with future changes in the algorithms that search engines use\nHow to use tools and plug-ins such as Google Search Console\, Google My Business and robots.txt.\nA practical demonstration of how to avoid ‘violations’ and their consequent penalties\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway. \nThis webinar will be held on Microsoft Teams.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220308T140000
DTEND;TZID=UTC:20220308T160000
DTSTAMP:20260404T210810
CREATED:20220228T102449Z
LAST-MODIFIED:20220228T102449Z
UID:10084224-1646748000-1646755200@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T100000
DTEND;TZID=UTC:20220309T120000
DTSTAMP:20260404T210810
CREATED:20220216T113344Z
LAST-MODIFIED:20220216T113344Z
UID:10084128-1646820000-1646827200@investinangus.com
SUMMARY:Website analytics to improve your business and sales
DESCRIPTION:Google Analytics\, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: \n\nLearning about top landing pages and traffic sources\, to understanding organic search rankings and user interaction\,\nWe’ll show you around the Google Analytics interface\, help you view and understand key reports\, how to setup Goal conversions and more.
URL:https://investinangus.com/event/website-analytics-to-improve-your-business-and-sales-8/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T140000
DTEND;TZID=UTC:20220309T153000
DTSTAMP:20260404T210810
CREATED:20220221T095220Z
LAST-MODIFIED:20220221T095220Z
UID:10084172-1646834400-1646839800@investinangus.com
SUMMARY:Enhance your business with digital
DESCRIPTION:Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online\, using social media channels and much more. \nWe will cover: \n\nThe opportunities and benefits that doing more digitally could offer your business\nWebsites and ecommerce\nContent marketing and key digital channels\, including social media\, search and email\nOpportunities with cloud computing\nRemote working tools\nThe importance of cyber resilience
URL:https://investinangus.com/event/enhance-your-business-with-digital-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220309T180000
DTEND;TZID=UTC:20220309T200000
DTSTAMP:20260404T210810
CREATED:20220216T113419Z
LAST-MODIFIED:20220216T113419Z
UID:10084130-1646848800-1646856000@investinangus.com
SUMMARY:Photography for online business
DESCRIPTION:During this webinar you will: \n\nDiscover the basic ‘dos and don’ts’ of taking your own pictures\, editing them and uploading them onto digital platforms.\nSee some real-life examples of posts that demonstrate good\, bad and indifferent use for businesses.
URL:https://investinangus.com/event/photography-for-online-business-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220314T100000
DTEND;TZID=UTC:20220314T120000
DTSTAMP:20260404T210810
CREATED:20220216T113454Z
LAST-MODIFIED:20220216T113454Z
UID:10084132-1647252000-1647259200@investinangus.com
SUMMARY:How to improve your Google search rankings
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online. \nWe will cover: \n\nHow search engines work\, and the factors used to rank your site.\nOptimising your website for search engines\nKeyword research tools and how to benefit from them\nTechnical considerations for further search engine benefits
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220315T113000
DTEND;TZID=UTC:20220315T130000
DTSTAMP:20260404T210810
CREATED:20220125T114248Z
LAST-MODIFIED:20220125T114248Z
UID:10084013-1647343800-1647349200@investinangus.com
SUMMARY:Blogging for tourism businesses
DESCRIPTION:Join a 90 min webinar designed to help you write & distribute great content for blogs and push your website up the page rankings on search engines. \nThis webinar will cover: \n\nThe fundamentals of preparing\, writing\, and distributing blogs that your visitors will read\nHow to make sure that that your effort inspires and helps your visitor to plan their trip and book with you\nThe tools available to help you research\, understand your customer and write highly targeted content which will help to optimise your website and grow your audience\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway. \nThis webinar will be held on Microsoft Teams.
URL:https://investinangus.com/event/blogging-for-tourism-businesses/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220315T140000
DTEND;TZID=UTC:20220315T160000
DTSTAMP:20260404T210810
CREATED:20220216T113532Z
LAST-MODIFIED:20220216T113532Z
UID:10084134-1647352800-1647360000@investinangus.com
SUMMARY:An introduction to business websites & what you need to consider
DESCRIPTION:This webinar will take you right from the beginning of website building. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content.\nCreate your brand’s visual identity online\, your site’s blueprint and how you can structure your site map.\nWhat’s involved in registering and maintaining your site content and options for hosting it.\n\nThis webinar will also offer guidance on when and how to outsource your website development. Covering topics such as where to find a contractor\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-what-you-need-to-consider-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220317T090000
DTEND;TZID=UTC:20220317T170000
DTSTAMP:20260404T210810
CREATED:20220131T111916Z
LAST-MODIFIED:20220131T111916Z
UID:10084038-1647507600-1647536400@investinangus.com
SUMMARY:Meet the Adviser - Marketing Surgery
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist\, Stuart Milne.
URL:https://investinangus.com/event/meet-the-adviser-marketing-surgery-2/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220317T100000
DTEND;TZID=UTC:20220317T120000
DTSTAMP:20260404T210810
CREATED:20220216T113609Z
LAST-MODIFIED:20220216T113609Z
UID:10084136-1647511200-1647518400@investinangus.com
SUMMARY:Video production for social media
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise.\nGet to know the various digital platforms that can be utilised to view and share video content.\nSee what editing apps are available and how to add music and subtitles.
URL:https://investinangus.com/event/video-production-for-social-media-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220318T140000
DTEND;TZID=UTC:20220318T153000
DTSTAMP:20260404T210810
CREATED:20220221T100121Z
LAST-MODIFIED:20220221T100121Z
UID:10084190-1647612000-1647617400@investinangus.com
SUMMARY:Online Sales: Improve\, develop & make more money
DESCRIPTION:What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness – you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon\, neither or both? \nThis webinar will also take you through the factors to consider when seeking to improve your online sales strategy which can lead to better business performance.
URL:https://investinangus.com/event/online-sales-improve-develop-make-more-money-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220321T113000
DTEND;TZID=UTC:20220321T130000
DTSTAMP:20260404T210810
CREATED:20220221T100159Z
LAST-MODIFIED:20220221T100159Z
UID:10084192-1647862200-1647867600@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:By the end of this webinar\, you will be able to understand how to: \n\nTarget the right audiences\nCreate a quality marketing email and how to measure its effectiveness.\nLearn how to identify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels.\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats.\nReporting and measuring is vitally important\, we will recommend what reporting to track to make sure your campaigns are successful\nLegal requirements that you need to follow will also be covered.
URL:https://investinangus.com/event/email-marketing-for-business-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220321T140000
DTEND;TZID=UTC:20220321T160000
DTSTAMP:20260404T210810
CREATED:20220216T113647Z
LAST-MODIFIED:20220216T113647Z
UID:10084138-1647871200-1647878400@investinangus.com
SUMMARY:Producing engaging online content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products.In this webinar we will show you how to source\, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a step further. \nBy the end of it you will have the skills to show your audience that you are a trusted operator in your field. \nThis session will help you: \n\nUnderstand what kind of content your customers are looking for\nHow to find\, write and package it\nHow to market it and measure its success.\nAmplify your brand and message\, and to boost sales and profits.
URL:https://investinangus.com/event/producing-engaging-online-content-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220322T120000
DTEND;TZID=UTC:20220322T130000
DTSTAMP:20260404T210810
CREATED:20220307T104604Z
LAST-MODIFIED:20220307T104604Z
UID:10084249-1647950400-1647954000@investinangus.com
SUMMARY:Tourism businesses: why it's so important to get your website cookies right
DESCRIPTION:In this session\, we’ll look at how to ensure your use of cookies and/or other tracking technologies is compliant with legislation (the Data Protection Act 2018 and CCPA). \nBy the end of this session\, you will have a better understanding of how to ensure you’re capturing better data\, including: \n\nGeneral use of tracking technologies\nHow to ensure your business is compliant\nHow to make any changes to your site\nBest practice for tourism businesses\n\nThis session is focused on the technological aspects of cookies and consent and provided for informational purposes only. It should not be construed as legal advice on any subject matter. \nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.
URL:https://investinangus.com/event/tourism-businesses-why-its-so-important-to-get-your-website-cookies-right/
CATEGORIES:Digital Marketing,Tourism
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220323T140000
DTEND;TZID=UTC:20220323T160000
DTSTAMP:20260404T210810
CREATED:20220216T113757Z
LAST-MODIFIED:20220216T113757Z
UID:10084140-1648044000-1648051200@investinangus.com
SUMMARY:Planning & scheduling your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning all channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this brand new DigitalBoost webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through your blog and email newsletters\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/planning-scheduling-your-online-content-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220323T180000
DTEND;TZID=UTC:20220323T200000
DTSTAMP:20260404T210810
CREATED:20220216T113837Z
LAST-MODIFIED:20220216T113837Z
UID:10084142-1648058400-1648065600@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-10/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220324T100000
DTEND;TZID=UTC:20220324T120000
DTSTAMP:20260404T210810
CREATED:20220216T113912Z
LAST-MODIFIED:20220216T113912Z
UID:10084144-1648116000-1648123200@investinangus.com
SUMMARY:Instagram for business
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools.\nBest practice profiles\, and some strategies to help your business stand out from the crowd.\nLearn which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact.\nThe various types of content you can post to Instagram\, from regular posts\, to Stories\, Reels\, and Live Video.
URL:https://investinangus.com/event/instagram-for-business-14/
CATEGORIES:Digital Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220325T100000
DTEND;TZID=UTC:20220325T120000
DTSTAMP:20260404T210810
CREATED:20220221T100534Z
LAST-MODIFIED:20220221T100534Z
UID:10084202-1648202400-1648209600@investinangus.com
SUMMARY:Marketing your business on a budget
DESCRIPTION:When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how that provides opportunities for businesses to make transformational change with little or no extra spend.\nIdentifying Marketing Priorities and using these to reshape your business.\nThe Marketing Mix as a tool for reviewing how your business plans and delivers its marketing activity.\nHow your marketing activity is delivered successfully and effectively in your business.\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding and the power of of a clear focus and creativity.\nThe many options available with traditional Advertising and Promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online.
URL:https://investinangus.com/event/marketing-your-business-on-a-budget-23/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220329T100000
DTEND;TZID=UTC:20220329T120000
DTSTAMP:20260404T210810
CREATED:20220216T114002Z
LAST-MODIFIED:20220216T114002Z
UID:10084146-1648548000-1648555200@investinangus.com
SUMMARY:LinkedIn for business
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. Like any tool\, you must learn how to use it\, and this webinar gives you expert guidance. \nYou will: \n\nCreate a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives.\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness.\nContent is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand.
URL:https://investinangus.com/event/linkedin-for-business-13/
CATEGORIES:Digital Marketing
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