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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T093000
DTEND;TZID=UTC:20251103T113000
DTSTAMP:20260427T031747
CREATED:20251008T100731Z
LAST-MODIFIED:20251008T100731Z
UID:10092152-1762162200-1762169400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T140000
DTEND;TZID=UTC:20251103T160000
DTSTAMP:20260427T031747
CREATED:20250923T081911Z
LAST-MODIFIED:20250923T081911Z
UID:10092051-1762178400-1762185600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251104T140000
DTEND;TZID=UTC:20251104T160000
DTSTAMP:20260427T031747
CREATED:20250923T082026Z
LAST-MODIFIED:20250923T082026Z
UID:10092053-1762264800-1762272000@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-30/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T100000
DTEND;TZID=UTC:20251106T120000
DTSTAMP:20260427T031747
CREATED:20251008T105347Z
LAST-MODIFIED:20251008T105347Z
UID:10092158-1762423200-1762430400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-25/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251107T120000
DTEND;TZID=UTC:20251107T140000
DTSTAMP:20260427T031747
CREATED:20251008T110723Z
LAST-MODIFIED:20251008T110723Z
UID:10092162-1762516800-1762524000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251110T140000
DTEND;TZID=UTC:20251213T160000
DTSTAMP:20260427T031747
CREATED:20251008T114951Z
LAST-MODIFIED:20251008T114951Z
UID:10092166-1762783200-1765641600@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251110T180000
DTEND;TZID=UTC:20251110T200000
DTSTAMP:20260427T031747
CREATED:20251008T115146Z
LAST-MODIFIED:20251008T115146Z
UID:10092170-1762797600-1762804800@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251111T100000
DTEND;TZID=UTC:20251111T120000
DTSTAMP:20260427T031747
CREATED:20250923T082248Z
LAST-MODIFIED:20250923T082248Z
UID:10092057-1762855200-1762862400@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251111T140000
DTEND;TZID=UTC:20251111T160000
DTSTAMP:20260427T031747
CREATED:20250923T082536Z
LAST-MODIFIED:20250923T082536Z
UID:10092063-1762869600-1762876800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251112T120000
DTEND;TZID=UTC:20251112T140000
DTSTAMP:20260427T031747
CREATED:20250923T082647Z
LAST-MODIFIED:20250923T082647Z
UID:10092065-1762948800-1762956000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\n\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251113T140000
DTEND;TZID=UTC:20251113T143000
DTSTAMP:20260427T031747
CREATED:20251105T112516Z
LAST-MODIFIED:20251105T112516Z
UID:10092400-1763042400-1763044200@investinangus.com
SUMMARY:VisitScotland Business Essentials Bitesize Webinars: Enhance your Google listing
DESCRIPTION:Make sure your business stands out online. \nIn this bitesize session\, discover how to claim\, verify and optimise your Google Business Profile to reach more visitors and showcase what makes your offering unique.
URL:https://investinangus.com/event/visitscotland-business-essentials-bitesize-webinars-enhance-your-google-listing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251114T120000
DTEND;TZID=UTC:20251114T123000
DTSTAMP:20260427T031747
CREATED:20251105T151036Z
LAST-MODIFIED:20251105T151036Z
UID:10092426-1763121600-1763123400@investinangus.com
SUMMARY:You've Got An Engaged Email List – Now What?
DESCRIPTION:You’re regularly emailing your subscribers – they’re opening\, clicking\, maybe even replying. But they’re not buying (yet). \nIn this FREE 30-minute lunch and learn\, email marketing expert Minal Patel and sales outreach specialist Leisa Pickles will show you how to go beyond the inbox and start turning your engaged email audience into paying customers. \nYou’ll learn how to follow up meaningfully through social media\, networking and phone calls – and why mixing up your outreach is the key to more conversions.
URL:https://investinangus.com/event/youve-got-an-engaged-email-list-now-what/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251118T100000
DTEND;TZID=UTC:20251118T120000
DTSTAMP:20260427T031747
CREATED:20250923T083110Z
LAST-MODIFIED:20250923T083110Z
UID:10092072-1763460000-1763467200@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251118T120000
DTEND;TZID=UTC:20251118T123000
DTSTAMP:20260427T031747
CREATED:20251117T172759Z
LAST-MODIFIED:20251117T172759Z
UID:10092560-1763467200-1763469000@investinangus.com
SUMMARY:Getting started with TikTok for business | Lunch and Learn
DESCRIPTION:Where do you begin when it comes to marketing your business on TikTok? \nIn this session\, Rebecca Hopwood will walk you through five simple\, actionable steps that you can implement on TikTok right away. \nTopics covered in this session: \n\nA clear roadmap for getting started on TikTok: How to set up and optimise your profile so your business looks professional and ready to attract the right audience\nActionable strategies for creating content: How to research\, plan and batch-create content efficiently so you can stay consistent without feeling overwhelmed\nUsing TikTok’s tools to grow: How to use analytics and insights to refine your approach\, measure success\, and build momentum towards your marketing goals
URL:https://investinangus.com/event/getting-started-with-tiktok-for-business-lunch-and-learn/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251120T120000
DTEND;TZID=UTC:20251120T130000
DTSTAMP:20260427T031747
CREATED:20251008T161112Z
LAST-MODIFIED:20251008T161112Z
UID:10092228-1763640000-1763643600@investinangus.com
SUMMARY:Social media marketing update: November 2025
DESCRIPTION:Boost your social media skills with our free November update! \nThis online event is ideal for social media managers\, small business owners\, and marketing professionals looking to stay ahead of the latest trends. \nWhat to expect: \n\nTop trends and insights: Explore the latest social media trends\, B2B and B2C strategies and tools that are shaping the industry right now.\nLive demonstrations and best practice examples: See real-life case studies and demonstrations from leading brands\, showing you what’s working now.\nExpert-led sessions: Gain actionable insights from Alison Battisby\, social media expert and founder of Avocado Social.
URL:https://investinangus.com/event/social-media-marketing-update-november-2025/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251125T120000
DTEND;TZID=UTC:20251125T140000
DTSTAMP:20260427T031747
CREATED:20251105T111626Z
LAST-MODIFIED:20251105T111626Z
UID:10092393-1764072000-1764079200@investinangus.com
SUMMARY:Digital Marketing Insights with SSEN Transmission
DESCRIPTION:Let’s be honest…social media doesn’t wait for a governance review. \nIn this session\, Michael Dotts\, Website & Social Media Manager at SSEN Transmission\, will talk about what it’s like to work at the crossroads of digital speed and utility structure. From rethinking how and where we show up online\, to balancing professionalism with personality\, it’s about building a smarter\, more confident digital culture at SSEN Transmission. \nIf you work in marketing or comms or if you are interested in improving the digital presence of your business this event is for you. \nThe day will include networking\, group discussion and free lunch!
URL:https://investinangus.com/event/digital-marketing-insights-with-ssen-transmission/
LOCATION:Michelin Innovation Parc\, Baldovie Road\, Dundee\, DD4 8UQ
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251126T130000
DTEND;TZID=UTC:20251126T150000
DTSTAMP:20260427T031747
CREATED:20251008T122038Z
LAST-MODIFIED:20251008T122038Z
UID:10092179-1764162000-1764169200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-45/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251127T140000
DTEND;TZID=UTC:20251127T160000
DTSTAMP:20260427T031747
CREATED:20251022T091519Z
LAST-MODIFIED:20251022T091519Z
UID:10092260-1764252000-1764259200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-39/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251128T100000
DTEND;TZID=UTC:20251128T120000
DTSTAMP:20260427T031747
CREATED:20250923T083221Z
LAST-MODIFIED:20251022T091118Z
UID:10092074-1764324000-1764331200@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-14/
CATEGORIES:Digital Marketing
END:VEVENT
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