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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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TZOFFSETTO:+0000
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260302T140000
DTEND;TZID=UTC:20260302T160000
DTSTAMP:20260423T060454
CREATED:20260202T101637Z
LAST-MODIFIED:20260202T101637Z
UID:10093302-1772460000-1772467200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-34/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260304T140000
DTEND;TZID=UTC:20260304T160000
DTSTAMP:20260423T060454
CREATED:20260202T101826Z
LAST-MODIFIED:20260202T101826Z
UID:10093307-1772632800-1772640000@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260305T130000
DTEND;TZID=UTC:20260305T150000
DTSTAMP:20260423T060454
CREATED:20260202T101947Z
LAST-MODIFIED:20260202T101947Z
UID:10093309-1772715600-1772722800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-29/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260305T140000
DTEND;TZID=UTC:20260305T160000
DTSTAMP:20260423T060454
CREATED:20260202T102335Z
LAST-MODIFIED:20260202T102335Z
UID:10093311-1772719200-1772726400@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-47/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260306T130000
DTEND;TZID=UTC:20260306T150000
DTSTAMP:20260423T060454
CREATED:20260202T102512Z
LAST-MODIFIED:20260202T102512Z
UID:10093315-1772802000-1772809200@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-20/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260309T100000
DTEND;TZID=UTC:20260309T120000
DTSTAMP:20260423T060454
CREATED:20260202T102643Z
LAST-MODIFIED:20260202T102643Z
UID:10093319-1773050400-1773057600@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260309T120000
DTEND;TZID=UTC:20260309T140000
DTSTAMP:20260423T060454
CREATED:20260202T103335Z
LAST-MODIFIED:20260202T103335Z
UID:10093321-1773057600-1773064800@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260310T100000
DTEND;TZID=UTC:20260310T120000
DTSTAMP:20260423T060454
CREATED:20260202T103427Z
LAST-MODIFIED:20260202T103427Z
UID:10093323-1773136800-1773144000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-41/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260310T140000
DTEND;TZID=UTC:20260310T160000
DTSTAMP:20260423T060454
CREATED:20260202T103642Z
LAST-MODIFIED:20260202T103642Z
UID:10093325-1773151200-1773158400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260311T100000
DTEND;TZID=UTC:20260311T120000
DTSTAMP:20260423T060454
CREATED:20260202T125435Z
LAST-MODIFIED:20260202T125435Z
UID:10093367-1773223200-1773230400@investinangus.com
SUMMARY:Using Artificial Intelligence (AI) for Your Content Marketing
DESCRIPTION:During this learning session we’ll be looking at ways in which you can specifically use ChatGPT to assist you in your business. \nYou’ll discover how AI can identify specific needs\, allowing you to create targeted content that speaks directly to your customer base\, fostering strong connections and driving local business growth. \nBy the end of the session you’ll understand more about how AI can help you with some practical suggestions for your business. Plus we’ll cover some of the following: \n\n\nMaster creating custom content that wows your customers. \n\n\nStay ahead of the game by using AI for smart\, focused marketing. \n\n\nGet tips to make your business smoother and in turn potentially earn more. \n\n\nHow to maximise your time so you can work more efficiently. \n\n\nThis session will be delivered by GrowBiz Learning and Development Manager Alison Finlay and by Clair Smith Deputy CEO of GrowBiz. Both have a marketing background and will be able to demonstrate to you their experiences of using AI.
URL:https://investinangus.com/event/using-artificial-intelligence-ai-for-your-content-marketing/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T130000
DTEND;TZID=UTC:20260312T150000
DTSTAMP:20260423T060454
CREATED:20260202T103920Z
LAST-MODIFIED:20260202T103920Z
UID:10093331-1773320400-1773327600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-49/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T180000
DTEND;TZID=UTC:20260312T200000
DTSTAMP:20260423T060454
CREATED:20260202T104102Z
LAST-MODIFIED:20260202T104102Z
UID:10093335-1773338400-1773345600@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-23/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260316T140000
DTEND;TZID=UTC:20260316T160000
DTSTAMP:20260423T060454
CREATED:20260202T104236Z
LAST-MODIFIED:20260202T104236Z
UID:10093339-1773669600-1773676800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-28/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T130000
DTEND;TZID=UTC:20260318T133000
DTSTAMP:20260423T060454
CREATED:20260312T154541Z
LAST-MODIFIED:20260312T154541Z
UID:10093651-1773838800-1773840600@investinangus.com
SUMMARY:How to sell more via WhatsApp and messaging apps
DESCRIPTION:As customer expectations shift toward “instant” communication\, your business’s inbox is no longer just for support – it’s your newest shop-front. \nIn this updated session\, Emma Watson dives into how small businesses are moving beyond basic chat to close real sales on the apps customers use every day. \nWhether you’re a retailer\, maker or service provider\, you’ll learn how to transform a “how much is this?” query into a “payment received” notification – all from your smartphone. \nTopics covered in this session: \n\nWhy messaging matters: Why customers prefer messaging over email and how to capitalise on it\nThe art of the soft sell: Techniques to recommend products naturally within a conversation\nTaking orders in-app: Practical workflows for capturing order details and sending secure payment links\nEfficiency hacks: How to use catalogues\, quick replies and templates to manage 10 times the enquiries in half the time\nTrust and personalisation: Delivering concierge-level service that builds lifelong loyalty
URL:https://investinangus.com/event/how-to-sell-more-via-whatsapp-and-messaging-apps/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T140000
DTEND;TZID=UTC:20260318T160000
DTSTAMP:20260423T060454
CREATED:20260202T105200Z
LAST-MODIFIED:20260202T105200Z
UID:10093343-1773842400-1773849600@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-22/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260324T100000
DTEND;TZID=UTC:20260324T120000
DTSTAMP:20260423T060454
CREATED:20260202T114707Z
LAST-MODIFIED:20260202T114707Z
UID:10093349-1774346400-1774353600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-41/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260324T130000
DTEND;TZID=UTC:20260324T140000
DTSTAMP:20260423T060454
CREATED:20260312T164221Z
LAST-MODIFIED:20260312T164221Z
UID:10093692-1774357200-1774360800@investinangus.com
SUMMARY:How to Get Your Business Found on Google and AI Search (ChatGPT\, Gemini & Beyond)
DESCRIPTION:Search is changing fast. Customers are no longer relying only on Google; they’re also asking AI tools like ChatGPT\, Gemini and Perplexity for recommendations\, comparisons\, and buying advice. \nIn this practical masterclass\, you’ll learn how modern search really works today and what small businesses need to do to stay visible across both traditional search engines and AI-powered search results. \nThis session is designed for small business owners\, founders\, and marketers who want clarity\, not hype\, and a clear roadmap to stay competitive in the new search landscape. \nThis session is sponsored by BT Group.
URL:https://investinangus.com/event/how-to-get-your-business-found-on-google-and-ai-search-chatgpt-gemini-beyond/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260327T100000
DTEND;TZID=UTC:20260327T120000
DTSTAMP:20260423T060454
CREATED:20260202T115003Z
LAST-MODIFIED:20260202T115003Z
UID:10093355-1774605600-1774612800@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260330T140000
DTEND;TZID=UTC:20260330T160000
DTSTAMP:20260423T060454
CREATED:20260202T115049Z
LAST-MODIFIED:20260202T115049Z
UID:10093357-1774879200-1774886400@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-14/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR