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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T100000
DTEND;TZID=UTC:20220223T110000
DTSTAMP:20260409T031851
CREATED:20220105T160622Z
LAST-MODIFIED:20220105T160622Z
UID:10083858-1645610400-1645614000@investinangus.com
SUMMARY:Ecommerce platforms to enhance your international sales
DESCRIPTION:Ecommerce has become a game-changer for growing international brands and is forecasted to be an important driver of growth in coming years. \nEcommerce offers businesses a whole range of opportunities\, from marketing to increasing your product ranges to generating more sales. With an optimised and well-developed website and ecommerce channels you can not only achieve these goals\, but also offer your customers convenient service around the clock that can boost your business. \nGain an overview ecommerce opportunities and how they can take your business to the next (international) level. \nWhat’s covered \n\nAn introduction to ecommerce platforms – Alibaba\, Amazon\, JD.com\, eBay\, Shopify\, Rakuten\, Walmart\nChoosing the right ecommerce platform for international trade – B2B\, B2C\, D2C\nAn introduction to payment processors\nChoosing the right payment solution to trade internationally\nBest in class examples of internationally trading companies\nFurther info and support\nBenefits to your business\nYou’ll learn to identify which platforms are right for your business to trade internationally.
URL:https://investinangus.com/event/ecommerce-platforms-to-enhance-your-international-sales-2/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T100000
DTEND;TZID=UTC:20220223T120000
DTSTAMP:20260409T031851
CREATED:20220221T102108Z
LAST-MODIFIED:20220221T102108Z
UID:10084212-1645610400-1645617600@investinangus.com
SUMMARY:E-Commerce Platforms to Enhance Your International Sales
DESCRIPTION:E-commerce offers businesses a vast range of opportunities\, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this\, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals. \nOver the last few years\, we’ve seen traditional companies starting to shift from an offline to an online model to meet the demand of digitally-savvy consumers. With an optimised and well-developed website and e-commerce presence\, you can offer your customers a convenient\, around-the-clock service that can boost your business offering. \nJoin us at our webinar to gain more insight into e-commerce opportunities for your business and industry\, become better acquainted with digital marketing techniques\, learn from the success stories of renowned businesses around the world\, and see how you can take your company to the next (international) level. \nWhat’s covered: \n– An introduction to e-commerce platforms and their benefits\, including Alibaba\, Amazon\, JD.com\, eBay\, Shopify\, Rakuten\, and Walmart\n– Trends and global statistics within digital marketing and the evolving world of online shopping\n– Choosing the right e-commerce platform for international trade (B2B\, B2C\, and D2C)\n– An introduction to international payment processors and choosing the right payment solution for your business\n– Success stories and case study examples from internationally trading companies\n– Live Q&A and introduction to additional support services available to businesses \nSession host: \nThis event will be delivered by tech entrepreneur\, James Buchan – founder of the multi-award-winning development agency\, Zudu\, which prides itself on delivering measurable successes for companies looking to break into the digital space. Zudu’s Chinese Digital Platform (NihaoScotland) and Chinese exporting division (Neio) focus on helping UK companies create high-performing digital campaigns and grow their sales in the Chinese market.
URL:https://investinangus.com/event/e-commerce-platforms-to-enhance-your-international-sales-2/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T113000
DTEND;TZID=UTC:20220223T130000
DTSTAMP:20260409T031851
CREATED:20211213T112606Z
LAST-MODIFIED:20211213T112606Z
UID:10083756-1645615800-1645621200@investinangus.com
SUMMARY:Email marketing for business
DESCRIPTION:By the end of this webinar\, you will be able to understand how to: \n\nTarget the right audiences\nCreate a quality marketing email and how to measure its effectiveness.\nLearn how to identify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels.\nIdentify the different components of a successful email campaign\, including design\, HTML v text and other formats.\nReporting and measuring is vitally important\, we will recommend what reporting to track to make sure your campaigns are successful\nLegal requirements that you need to follow will also be covered.
URL:https://investinangus.com/event/email-marketing-for-business-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T130000
DTEND;TZID=UTC:20220223T150000
DTSTAMP:20260409T031851
CREATED:20220117T171740Z
LAST-MODIFIED:20220117T171740Z
UID:10083960-1645621200-1645628400@investinangus.com
SUMMARY:Building your brand and promotional graphics
DESCRIPTION:This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis webinar will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/building-your-brand-and-promotional-graphics-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T130000
DTEND;TZID=UTC:20220223T163000
DTSTAMP:20260409T031851
CREATED:20220105T160712Z
LAST-MODIFIED:20220105T160712Z
UID:10083860-1645621200-1645633800@investinangus.com
SUMMARY:Targeting American and Australian markets through your own website
DESCRIPTION:In this masterclass we will delve into the opportunities and techniques to sell in America and Australia via your own website. This will include: the most efficient channels for customer acquisition; user-experience considerations to maximise the conversion rate; fulfilment channels and administrative considerations. \nAl Conroy works with businesses to support them planning and delivering growth in their online revenues focusing on increasing traffic\, optimising their user experience & conversion rate and internationalisation. \nHis ecommerce career started in London working for a large management consultancy. In 2009 he moved to Edinburgh’s Freeze Pro Shop where he created and led the team which took Freeze’s revenues from <£1M to >£6M\, trading across multiple channels with overseas market accounting for >70% of revenue. Since 2018 he has been working with a range of Scottish businesses to accelerate their online growth efficiently\, sustainably and profitably. \nExperience / Strategic Focusses: \n\nCustomer acquisition & digital marketing\nUser experience and conversion rate optimisation\nCustomer retention and increasing life-time value\nCustomer service and fulfilment processes & infrastructure\nSystem selection\, integrations and vendor management\nInternationalisation and expansion through targeting overseas markets
URL:https://investinangus.com/event/targeting-american-and-australian-markets-through-your-own-website/
CATEGORIES:Digital Marketing,International Trade
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20220223T140000
DTEND;TZID=UTC:20220223T160000
DTSTAMP:20260409T031851
CREATED:20211213T112650Z
LAST-MODIFIED:20211213T112650Z
UID:10083758-1645624800-1645632000@investinangus.com
SUMMARY:Get impact & engagement with social media analytics
DESCRIPTION:Facebook\, Instagram\, Twitter\, LinkedIn & Pinterest are widely used social platforms\, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach\, impressions\, demographics and more\, all of which can help towards improving the impact of your posting and targeting. \nThis webinar will help you understand how to access those metrics\, how to use them to improve your social media delivery.
URL:https://investinangus.com/event/get-impact-engagement-with-social-media-analytics-9/
CATEGORIES:Digital Marketing
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