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DTSTART;TZID=UTC:20220308T113000
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UID:10084011-1646739000-1646744400@investinangus.com
SUMMARY:Search Engine Optimisation (SEO) for tourism businesses – Part 2
DESCRIPTION:In part 1\, we saw how search engines work and how to find out what people are searching for. \nIn part 2\, we’ll look at the many factors that influence how far up the search rankings you go. \nWe will cover: \n\nThe ways you can optimise these factors\nhow to keep up with future changes in the algorithms that search engines use\nHow to use tools and plug-ins such as Google Search Console\, Google My Business and robots.txt.\nA practical demonstration of how to avoid ‘violations’ and their consequent penalties\n\nThis is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway. \nThis webinar will be held on Microsoft Teams.
URL:https://investinangus.com/event/search-engine-optimisation-seo-for-tourism-businesses-part-2-2/
CATEGORIES:Digital Marketing
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UID:10084224-1646748000-1646755200@investinangus.com
SUMMARY:Sales – How to find them\, make them and keep them
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like and a good understanding of their problems\, needs and wants is key to sales success.\nHow to develop your sales platform using digital tools\, platforms\, and techniques.\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press.\nThe key phases in prospecting\, qualifying\, and converting sales prospects.\nThe value of a Sales Funnel and how it can be used to help plan and achieve sales.\nWhy keeping the customers you already have is the best sales strategy of all?\nThe importance of appropriate customer service in retaining customers.
URL:https://investinangus.com/event/sales-how-to-find-them-make-them-and-keep-them-20/
CATEGORIES:Digital Marketing
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