Invest in Angus

An introduction to business websites
2024-10-03 10:00 - 12:00 UTC
This webinar will take you through all the steps required to design, build and host a business website. You will learn about:

The need to determine website objectives
The importance of knowing who your audience is and measuring results
Setting clear calls to action and creating engaging content
Creating your brand’s visual identity online, your site’s blueprint and how you can structure your site map
What’s involved in registering your domain, maintaining your site content, and options for hosting it

This webinar will also offer guidance on when and how to outsource your website development,covering topics such as choosing a suitable content management system, what to organise first and costing for the work.

Tourism Experiences: Boost your Bookings
2024-10-03 11:00 - 12:30
Join VisitScotland as we delve into the cutting-edge technology behind online booking and distribution in the first of our new series of digital skills webinars.
Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you.
Taking place on 3 October, at 11am, this free session will delve into what modern online booking solutions can offer your business, from seamless reservations to business personalisation.
Hear about some game-changing functionality that can have a positive impact on the customer booking process and learn why strategic distribution is the key to filling empty slots, unfilled tours and driving growth.
We’ll look at effective distribution channels that maximise your reach and revenue. From collaborating with travel trade partners to leveraging Online Travel Agents (OTAs) and harnessing the power of Google Things To Do.
This webinar is not to be missed, packed full of support, insights and practical tips that you can implement within your business.
