Invest in Angus

Social media essentials: Instagram
2024-10-24 10:00 - 12:00 UTC
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover:

Getting the setup right and benefitting from the available business tools
Best practice profiles, and some strategies to help your business stand out from the crowd
The types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact
The various types of content you can post to Instagram, from regular posts to Stories and Reels

Social Media Success: A One-Day Masterclass
2024-10-24 10:00 - 16:00 | Montrose Basin Visitor Centre, Montrose, DD10 9TA
Transform your social media skills in just one day and watch your business thrive with the help of our social media expert, Alan Martin.
This hands-on workshop will cover:
• Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar.
• Crafting Compelling Content: Discover techniques to create engaging and shareable content.
• Acquiring Clients through Social Media: Implement strategies to attract and convert followers into clients.
• Increasing Engagement and Growing Followers: Boost your social media interactions and expand your audience.
• Emerging Trends: Stay ahead with the latest social media trends and best practices.
• Paid Advertising: Optimise your social media ads for better reach and return on investment.
• Analytics and Insights: Use data to measure your success and refine your social media strategy.
Book now and take the first step towards transforming your business’s online presence.

Tourism Experiences: Online Booking or Bust
2024-10-24 11:00 - 12:30
Join VisitScotland’s new interactive webinar workshop and take a deeper look at online booking systems for visitor attractions, activity providers, and tour companies.
Discover how an online booking system can transform your operations. From streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal.
You’ll also hear about how your booking system can serve as the ultimate hub for product information, availability, and bookings.
As part of this session, you’ll be asked to analyse your own business practices and consider what might be improved.
Please note: There are limited places available for this session, and registration will be on a first come, first serve basis.
Due to the format of this session, which is specifically tailored for visitor attractions, activity providers and tour companies, please use the form to submit your interest in attending. It has a series of questions to make sure this session is right for your business.

Photography for digital marketing
2024-10-24 14:00 - 16:00
During this webinar you will:

Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms
See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
