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SUMMARY:The rise of social proof: How to use it to grow trust and sales
DESCRIPTION:Today’s customers trust people more than brands and what they see online shapes every buying decision. \nWhether it’s a review\, testimonial or a social post\, authentic customer feedback has become one of the most powerful marketing tools for small businesses. \nJoin this free Tech Hub webinar to explore how to use social proof to attract new customers and boost both loyalty and credibility. \nLearn practical ways to collect\, manage and share reviews\, testimonials and user-generated content (UGC) that tell your brand’s story and build lasting trust. \nWhether you’re a small business owner\, marketer or social media manager\, this session will help you build credibility\, strengthen relationships and turn customer voices into a powerful driver of growth. \nWhat you’ll learn: \n\nThe power of social proof: Why reviews and testimonials matter more than ever\nCollecting feedback the right way: Simple\, ethical and effective methods to gather customer insights\nTurning words into growth: How to use social proof across your website\, emails and social media\nBuilding trust through transparency: Managing negative feedback and responding with confidence
URL:https://investinangus.com/event/the-rise-of-social-proof-how-to-use-it-to-grow-trust-and-sales/
CATEGORIES:Digital Marketing,Marketing
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DTSTART;TZID=UTC:20260120T180000
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SUMMARY:SEO Basics for Business Owners
DESCRIPTION:Looking to get to grips with SEO and attract the right customers to your website? \nThis workshop will take the mystery out of SEO and show you how to bring in the right visitors\, not just more clicks\, but people who are ready to buy. \nYou’ll get straightforward\, easy-to-follow guidance on what matters most in SEO today\, what you can ignore\, and how to avoid mistakes that stop your website from ranking or converting. \nWhat will you learn? \n\nHow search engines decide which websites to show\nHow your customers search for products and services online\nHow to choose keywords that attract buyers\, not browsers\nHow your website content impacts visibility and trust\nSimple SEO improvements that deliver long-term results\n\nWhat problems will this solve? \n\nConfusion around SEO and conflicting advice\nLow-quality traffic that doesn’t convert\nA website that looks great but doesn’t get found\nOver-reliance on paid ads without organic growth\nLack of confidence when working with marketers or developers\n\nPerfect if you want to take control of your online presence and make confident\, informed decisions about your website and marketing.
URL:https://investinangus.com/event/seo-basics-for-business-owners/
LOCATION:Arbroath Courthouse\, 88-92 High Street\, Arbroath\, DD11 1HL
CATEGORIES:Digital Marketing
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