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SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-32/
CATEGORIES:Digital Marketing
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SUMMARY:How to use TikTok Shop successfully in 2026 | Lunch and Learn
DESCRIPTION:TikTok Shop is fast becoming one of the most important growth channels for product brands\, but success on the platform looks very different to traditional e-commerce or online marketplaces. \nIn this Lunch and Learn\, Carina McLeod will tell you what brands need to be thinking about to set themselves up for success on TikTok Shop in 2026. \nFrom content creation and affiliates to ads and live shopping\, this session will break down how the different parts of the TikTok Shop ecosystem work together to drive visibility and conversions. \nRather than focusing on quick wins or trends\, this webinar will cover best practices for building a sustainable TikTok Shop strategy that aligns with your brand\, resources and goals for growth. \nThis session is ideal for brands already selling on TikTok Shop\, as well as those considering it as a new channel in the year ahead. \nTopics covered in this session: \n\nCreating TikTok-first content that drives discovery and conversion\nHow to use affiliates and creators to scale reach and sales\nThe role of ads in supporting content\, affiliates and live shopping\nWhere live streaming fits into a TikTok Shop growth strategy\nCommon mistakes brands make when launching or scaling on the platform
URL:https://investinangus.com/event/how-to-use-tiktok-shop-successfully-in-2026-lunch-and-learn/
CATEGORIES:Digital Marketing
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