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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250625T120000
DTEND;TZID=UTC:20250625T140000
DTSTAMP:20260422T041849
CREATED:20250512T084413Z
LAST-MODIFIED:20250512T084413Z
UID:10091182-1750852800-1750860000@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T100000
DTEND;TZID=UTC:20250624T110000
DTSTAMP:20260422T041849
CREATED:20250522T162518Z
LAST-MODIFIED:20250522T162518Z
UID:10091243-1750759200-1750762800@investinangus.com
SUMMARY:Faire: Setting your brand up for success on the marketplace
DESCRIPTION:Faire is the world’s largest wholesale marketplace. It helps independent retailers discover bestsellers and supports brands to connect with those retailers\, while simplifying wholesale operations. \nFaire already works with hundreds of independent retailers and brands across Scotland. It’s partnering with Scottish Enterprise to ensure both retailers and brands feel supported on the platform. \nYou’ll learn: \n\nWhy retailers buy on Faire – and how your brand can reach them\nHow to optimise your profile and presence\nHow to use Faire’s order-taking tools\nHow to boost your ranking\nHow to improve conversion\, retention\, and sales\nHow to make the most of the algorithm\n\nThis webinar is for brands new to Faire – and those already using it – who want to grow their wholesale presence.
URL:https://investinangus.com/event/faire-setting-your-brand-up-for-success-on-the-marketplace/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T100000
DTEND;TZID=UTC:20250620T120000
DTSTAMP:20260422T041849
CREATED:20250512T084235Z
LAST-MODIFIED:20250512T084235Z
UID:10091177-1750413600-1750420800@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T100000
DTEND;TZID=UTC:20250618T120000
DTSTAMP:20260422T041849
CREATED:20250512T084019Z
LAST-MODIFIED:20250512T084019Z
UID:10091171-1750240800-1750248000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-40/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T100000
DTEND;TZID=UTC:20250617T120000
DTSTAMP:20260422T041849
CREATED:20250512T083932Z
LAST-MODIFIED:20250512T083932Z
UID:10091169-1750154400-1750161600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250612T140000
DTEND;TZID=UTC:20250612T160000
DTSTAMP:20260422T041849
CREATED:20250522T161219Z
LAST-MODIFIED:20250522T161219Z
UID:10091233-1749736800-1749744000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-34/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T140000
DTEND;TZID=UTC:20250610T160000
DTSTAMP:20260422T041849
CREATED:20250509T103631Z
LAST-MODIFIED:20250509T103631Z
UID:10091167-1749564000-1749571200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T110000
DTEND;TZID=UTC:20250610T123000
DTSTAMP:20260422T041849
CREATED:20250428T085536Z
LAST-MODIFIED:20250428T085536Z
UID:10091115-1749553200-1749558600@investinangus.com
SUMMARY:Discover New Ways to Reach Your Customers Online
DESCRIPTION:Are you finding it harder and harder to reach your customers on traditional social media platforms like Facebook and Instagram? Or maybe\, no matter how hard you try\, you just can’t get on with them? \nThere are other options! \nMany new audience platforms are growing in popularity right now\, but what are they and how can you pick the right one for you and your business? \nIn this session we’ll give you an overview of subscription-based services like Patreon and Substack\, and newer social media platforms like TikTok\, Discord and Bluesky. \nThe session\, led by GrowBiz Marketing and Communications Coordinator\, Abi Shepherd\, won’t make you an expert on any of these platforms\, but it will give you the information you need to decide which of them you would find it worthwhile to explore further. \nYou’ll leave with a clear idea of what each platform can be used for and what you want to do next.
URL:https://investinangus.com/event/discover-new-ways-to-reach-your-customers-online/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250609T140000
DTEND;TZID=UTC:20250609T160000
DTSTAMP:20260422T041849
CREATED:20250509T103509Z
LAST-MODIFIED:20250509T103509Z
UID:10091163-1749477600-1749484800@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250609T100000
DTEND;TZID=UTC:20250609T120000
DTSTAMP:20260422T041849
CREATED:20250509T103337Z
LAST-MODIFIED:20250509T103337Z
UID:10091159-1749463200-1749470400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250606T100000
DTEND;TZID=UTC:20250606T133000
DTSTAMP:20260422T041849
CREATED:20250512T085241Z
LAST-MODIFIED:20250512T085241Z
UID:10091194-1749204000-1749216600@investinangus.com
SUMMARY:Unleash the Power of ChatGPT & AI to Drive International Business Growth
DESCRIPTION:AI chatbots like ChatGPT have been filling up headlines for the last couple of years. In more recent times\, those headlines have been about how these tools are supporting day-to-day operations in businesses across industries. \nChatGPT and other similar AI applications use natural language processing to create humanlike conversational dialogue. The language model can respond to questions and compose various written content\, including articles\, social media posts\, essays\, code and emails. \nIf you’re looking to learn more about the potential applications for these tools in your business this interactive event is for you. \nIt covers a wide range of topics and will help you get the most out of your chosen AI tools\, including how to effectively prompt to create quality written content\, image generation and video production. \nThis event will be delivered by Stephen Whitelaw\, Business Owner\, Writer\, Speaker and Digital Guru. Stephen has started and grown several successful businesses and has been the recipient of a Deloitte & Touche Fast 50 Award in recognition of establishing one of the UK’s fastest growing businesses.
URL:https://investinangus.com/event/unleash-the-power-of-chatgpt-ai-to-drive-international-business-growth/
CATEGORIES:Business Planning,Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T130000
DTEND;TZID=UTC:20250604T150000
DTSTAMP:20260422T041849
CREATED:20250509T102847Z
LAST-MODIFIED:20250509T102847Z
UID:10091149-1749042000-1749049200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T110000
DTEND;TZID=UTC:20250604T123000
DTSTAMP:20260422T041849
CREATED:20250428T085430Z
LAST-MODIFIED:20250428T085430Z
UID:10091112-1749034800-1749040200@investinangus.com
SUMMARY:Shoot It Yourself: Video Skills for Insta\, Websites\, and More
DESCRIPTION:This session will be led in person by Emma Paterson from Emma Paterson Consulting who is an expert in digital marketing. \nThis practical session is perfect for beginners and anyone wanting to up their content game—no fancy gear or editing skills required! \nFirstly\, we’ll meet at the Grant Arms Hotel to talk about what to video and how to do it. Thereafter\, you’ll have the chance to hopefully\, get outside to have a go\, then we’ll gather together to review what you’ve done. \nBy the end of the session\, you’ll be able to: \n\nConfidently film yourself using just your phone\nKnow how to frame\, light\, and angle your shots for best results\nSpeak naturally and clearly on camera with tips from Emma\nCreate short-form video content that fits your brand and feels authentic\nWalk away with at least one video ready to post on Instagram\, your website\, or beyond\n\nPlus you’ll get the chance to meet and learn from other attendees at the session.
URL:https://investinangus.com/event/shoot-it-yourself-video-skills-for-insta-websites-and-more/
LOCATION:Grant Arms Hotel\, 25 The Square\, Grantown-on-Spey\, PH26 3HF
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250604T100000
DTEND;TZID=UTC:20250604T120000
DTSTAMP:20260422T041849
CREATED:20250509T102749Z
LAST-MODIFIED:20250509T102749Z
UID:10091147-1749031200-1749038400@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-25/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T180000
DTEND;TZID=UTC:20250603T200000
DTSTAMP:20260422T041849
CREATED:20250509T102715Z
LAST-MODIFIED:20250509T102715Z
UID:10091145-1748973600-1748980800@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T140000
DTEND;TZID=UTC:20250603T160000
DTSTAMP:20260422T041849
CREATED:20250509T102625Z
LAST-MODIFIED:20250509T102625Z
UID:10091143-1748959200-1748966400@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250603T100000
DTEND;TZID=UTC:20250603T120000
DTSTAMP:20260422T041849
CREATED:20250509T102503Z
LAST-MODIFIED:20250509T102503Z
UID:10091141-1748944800-1748952000@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-15/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250602T140000
DTEND;TZID=UTC:20250602T160000
DTSTAMP:20260422T041849
CREATED:20250509T102414Z
LAST-MODIFIED:20250509T102414Z
UID:10091139-1748872800-1748880000@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-40/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250530T100000
DTEND;TZID=UTC:20250530T120000
DTSTAMP:20260422T041849
CREATED:20250428T080918Z
LAST-MODIFIED:20250428T080918Z
UID:10091093-1748599200-1748606400@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250529T120000
DTEND;TZID=UTC:20250529T140000
DTSTAMP:20260422T041849
CREATED:20250428T080816Z
LAST-MODIFIED:20250428T080829Z
UID:10091091-1748520000-1748527200@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-9/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T140000
DTEND;TZID=UTC:20250528T160000
DTSTAMP:20260422T041849
CREATED:20250428T080736Z
LAST-MODIFIED:20250428T080736Z
UID:10091089-1748440800-1748448000@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250528T100000
DTEND;TZID=UTC:20250528T120000
DTSTAMP:20260422T041849
CREATED:20250428T080649Z
LAST-MODIFIED:20250428T080649Z
UID:10091085-1748426400-1748433600@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250523T100000
DTEND;TZID=UTC:20250523T120000
DTSTAMP:20260422T041849
CREATED:20250428T075556Z
LAST-MODIFIED:20250428T075556Z
UID:10091068-1747994400-1748001600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250521T100000
DTEND;TZID=UTC:20250521T120000
DTSTAMP:20260422T041849
CREATED:20250428T075346Z
LAST-MODIFIED:20250428T075346Z
UID:10091062-1747821600-1747828800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-24/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250516T100000
DTEND;TZID=UTC:20250516T120000
DTSTAMP:20260422T041849
CREATED:20250428T080032Z
LAST-MODIFIED:20250428T080032Z
UID:10091080-1747389600-1747396800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-33/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250515T100000
DTEND;TZID=UTC:20250515T120000
DTSTAMP:20260422T041849
CREATED:20250428T075949Z
LAST-MODIFIED:20250428T075949Z
UID:10091078-1747303200-1747310400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250512T140000
DTEND;TZID=UTC:20250512T160000
DTSTAMP:20260422T041849
CREATED:20250414T143957Z
LAST-MODIFIED:20250414T143957Z
UID:10091011-1747058400-1747065600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T170000
DTEND;TZID=UTC:20250507T190000
DTSTAMP:20260422T041849
CREATED:20250414T143913Z
LAST-MODIFIED:20250414T143913Z
UID:10091009-1746637200-1746644400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also. \nBefore you sign up for this webinar\, please make sure you have created a free Canva account that you are signed into. We will be doing three live demonstrations\, giving you an opportunity to practice your new creative skills.
URL:https://investinangus.com/event/introduction-to-canva-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T130000
DTEND;TZID=UTC:20250507T150000
DTSTAMP:20260422T041849
CREATED:20250428T074703Z
LAST-MODIFIED:20250428T074703Z
UID:10091053-1746622800-1746630000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-39/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250507T100000
DTEND;TZID=UTC:20250507T120000
DTSTAMP:20260422T041849
CREATED:20250414T143814Z
LAST-MODIFIED:20250414T143814Z
UID:10091007-1746612000-1746619200@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-10/
CATEGORIES:Digital Marketing
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END:VCALENDAR