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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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TZID:UTC
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260203T160000
DTEND;TZID=UTC:20260203T180000
DTSTAMP:20260423T062043
CREATED:20260105T113744Z
LAST-MODIFIED:20260105T113744Z
UID:10092852-1770134400-1770141600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260203T120000
DTEND;TZID=UTC:20260203T130000
DTSTAMP:20260423T062043
CREATED:20260202T125244Z
LAST-MODIFIED:20260202T125244Z
UID:10093363-1770120000-1770123600@investinangus.com
SUMMARY:Maximising your Google Profile
DESCRIPTION:This one hour webinar will support you to ensure each element of your agritourism and farm retail business is set up correctly for Google\, helping to drive sales. \nVisit Scotland have recently connected their listings website visitscotland.com to Google listings. Andrew Craig from VisitScotland will explain what you need to do to ensure your business is profiled.
URL:https://investinangus.com/event/maximising-your-google-profile/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260202T140000
DTEND;TZID=UTC:20260202T160000
DTSTAMP:20260423T062043
CREATED:20260105T113430Z
LAST-MODIFIED:20260105T113430Z
UID:10092850-1770040800-1770048000@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260130T140000
DTEND;TZID=UTC:20260130T160000
DTSTAMP:20260423T062043
CREATED:20251215T171411Z
LAST-MODIFIED:20251215T171411Z
UID:10092741-1769781600-1769788800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-40/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260130T120000
DTEND;TZID=UTC:20260130T123000
DTSTAMP:20260423T062043
CREATED:20260119T141138Z
LAST-MODIFIED:20260119T141138Z
UID:10093049-1769774400-1769776200@investinangus.com
SUMMARY:Growing your business on social media | Lunch and Learn
DESCRIPTION:These days\, there’s much more to social media than posting content. You’re also having to build visibility and trust\, and acquire customers consistently. \nIn this insightful webinar led by Vandita Agarwal\, you’ll learn how to use social media to grow your business\, attract the right audience and convert engagement into real opportunities. \nDesigned specifically for entrepreneurs\, start-ups and small businesses\, this session will focus on what actually works for business growth across today’s key social media platforms. \nTopics covered in this session: \n\nHow to choose the right social media platforms for your business\nBuilding a strong brand presence that attracts and retains customers\nCreating content that drives engagement\, leads and conversions\nUsing social media as a sales and lead-generation tool\nSimple strategies to grow your audience organically and sustainably
URL:https://investinangus.com/event/growing-your-business-on-social-media-lunch-and-learn/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T170000
DTEND;TZID=UTC:20260129T190000
DTSTAMP:20260423T062043
CREATED:20251202T114554Z
LAST-MODIFIED:20251202T114554Z
UID:10092685-1769706000-1769713200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-26/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T140000
DTEND;TZID=UTC:20260129T150000
DTSTAMP:20260423T062043
CREATED:20251202T141531Z
LAST-MODIFIED:20251202T141531Z
UID:10092714-1769695200-1769698800@investinangus.com
SUMMARY:How to sell through WhatsApp and messaging apps
DESCRIPTION:Customers increasingly expect quick\, convenient conversations with the businesses they buy from. \nMessaging apps like WhatsApp\, Facebook Messenger and Instagram DMs have become powerful channels for answering questions\, giving personalised recommendations and even completing sales on the spot. \nJoin this free Tech Hub webinar to discover how your small business can use messaging apps to engage customers\, speed up responses and turn conversations into sales. You’ll find out how to provide great service\, showcase products and manage orders directly from your phone. \nWhether you’re a small business owner\, retailer or service provider\, this session will give you the confidence to use messaging apps as a powerful\, low-cost sales channel. \nWhat you’ll learn: \n\nWhy messaging matters: The growing shift towards chat-based customer communication\nSales through conversation: How to recommend products and guide buyers through quick chats\nTaking orders in-app: Practical methods for capturing customer details\, sending payment links and confirming orders\nBuilding trust through fast replies: Tips to deliver helpful\, personalised responses without extra admin\nTools and shortcuts: Using templates\, catalogues and automated replies to save time and stay organised\n\nWho should attend: \n\nSmall business owners wanting to boost sales through direct conversations\nRetailers offering personalised recommendations\nService providers handling bookings or enquiries\nAnyone looking to streamline customer communication through mobile chat apps
URL:https://investinangus.com/event/how-to-sell-through-whatsapp-and-messaging-apps/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260129T100000
DTEND;TZID=UTC:20260129T120000
DTSTAMP:20260423T062043
CREATED:20251202T114257Z
LAST-MODIFIED:20251202T114257Z
UID:10092683-1769680800-1769688000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260128T120000
DTEND;TZID=UTC:20260128T130000
DTSTAMP:20260423T062043
CREATED:20260119T112447Z
LAST-MODIFIED:20260119T112447Z
UID:10092995-1769601600-1769605200@investinangus.com
SUMMARY:Selling online in 2026: What you need to know
DESCRIPTION:This session brings together experienced business owners and digital experts to share what really works when it comes to selling online. You’ll hear honest insights\, practical lessons and proven approaches that have helped businesses reach more customers and increase their sales. \nFrom choosing the right tools to improving your online presence and building customer trust\, the session will cover the key elements that support long-term growth. Whether you’re launching your first online store or refining an existing one\, you’ll leave with clear ideas you can put into action.
URL:https://investinangus.com/event/selling-online-in-2026-what-you-need-to-know/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260127T140000
DTEND;TZID=UTC:20260127T160000
DTSTAMP:20260423T062043
CREATED:20251215T171108Z
LAST-MODIFIED:20251215T171108Z
UID:10092739-1769522400-1769529600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260126T100000
DTEND;TZID=UTC:20260126T120000
DTSTAMP:20260423T062043
CREATED:20251202T113450Z
LAST-MODIFIED:20251202T113450Z
UID:10092677-1769421600-1769428800@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260123T120000
DTEND;TZID=UTC:20260123T140000
DTSTAMP:20260423T062043
CREATED:20251202T113202Z
LAST-MODIFIED:20251202T113202Z
UID:10092675-1769169600-1769176800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260122T140000
DTEND;TZID=UTC:20260122T160000
DTSTAMP:20260423T062043
CREATED:20251202T105853Z
LAST-MODIFIED:20251202T105853Z
UID:10092671-1769090400-1769097600@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260121T120000
DTEND;TZID=UTC:20260121T123000
DTSTAMP:20260423T062043
CREATED:20260119T142345Z
LAST-MODIFIED:20260119T142345Z
UID:10093057-1768996800-1768998600@investinangus.com
SUMMARY:How to use TikTok Shop successfully in 2026 | Lunch and Learn
DESCRIPTION:TikTok Shop is fast becoming one of the most important growth channels for product brands\, but success on the platform looks very different to traditional e-commerce or online marketplaces. \nIn this Lunch and Learn\, Carina McLeod will tell you what brands need to be thinking about to set themselves up for success on TikTok Shop in 2026. \nFrom content creation and affiliates to ads and live shopping\, this session will break down how the different parts of the TikTok Shop ecosystem work together to drive visibility and conversions. \nRather than focusing on quick wins or trends\, this webinar will cover best practices for building a sustainable TikTok Shop strategy that aligns with your brand\, resources and goals for growth. \nThis session is ideal for brands already selling on TikTok Shop\, as well as those considering it as a new channel in the year ahead. \nTopics covered in this session: \n\nCreating TikTok-first content that drives discovery and conversion\nHow to use affiliates and creators to scale reach and sales\nThe role of ads in supporting content\, affiliates and live shopping\nWhere live streaming fits into a TikTok Shop growth strategy\nCommon mistakes brands make when launching or scaling on the platform
URL:https://investinangus.com/event/how-to-use-tiktok-shop-successfully-in-2026-lunch-and-learn/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260121T100000
DTEND;TZID=UTC:20260121T120000
DTSTAMP:20260423T062043
CREATED:20251202T105337Z
LAST-MODIFIED:20251202T105337Z
UID:10092667-1768989600-1768996800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-32/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260120T180000
DTEND;TZID=UTC:20260120T200000
DTSTAMP:20260423T062043
CREATED:20260112T115225Z
LAST-MODIFIED:20260112T115225Z
UID:10092963-1768932000-1768939200@investinangus.com
SUMMARY:SEO Basics for Business Owners
DESCRIPTION:Looking to get to grips with SEO and attract the right customers to your website? \nThis workshop will take the mystery out of SEO and show you how to bring in the right visitors\, not just more clicks\, but people who are ready to buy. \nYou’ll get straightforward\, easy-to-follow guidance on what matters most in SEO today\, what you can ignore\, and how to avoid mistakes that stop your website from ranking or converting. \nWhat will you learn? \n\nHow search engines decide which websites to show\nHow your customers search for products and services online\nHow to choose keywords that attract buyers\, not browsers\nHow your website content impacts visibility and trust\nSimple SEO improvements that deliver long-term results\n\nWhat problems will this solve? \n\nConfusion around SEO and conflicting advice\nLow-quality traffic that doesn’t convert\nA website that looks great but doesn’t get found\nOver-reliance on paid ads without organic growth\nLack of confidence when working with marketers or developers\n\nPerfect if you want to take control of your online presence and make confident\, informed decisions about your website and marketing.
URL:https://investinangus.com/event/seo-basics-for-business-owners/
LOCATION:Arbroath Courthouse\, 88-92 High Street\, Arbroath\, DD11 1HL
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260120T140000
DTEND;TZID=UTC:20260120T150000
DTSTAMP:20260423T062043
CREATED:20251216T095409Z
LAST-MODIFIED:20251216T095409Z
UID:10092778-1768917600-1768921200@investinangus.com
SUMMARY:The rise of social proof: How to use it to grow trust and sales
DESCRIPTION:Today’s customers trust people more than brands and what they see online shapes every buying decision. \nWhether it’s a review\, testimonial or a social post\, authentic customer feedback has become one of the most powerful marketing tools for small businesses. \nJoin this free Tech Hub webinar to explore how to use social proof to attract new customers and boost both loyalty and credibility. \nLearn practical ways to collect\, manage and share reviews\, testimonials and user-generated content (UGC) that tell your brand’s story and build lasting trust. \nWhether you’re a small business owner\, marketer or social media manager\, this session will help you build credibility\, strengthen relationships and turn customer voices into a powerful driver of growth. \nWhat you’ll learn: \n\nThe power of social proof: Why reviews and testimonials matter more than ever\nCollecting feedback the right way: Simple\, ethical and effective methods to gather customer insights\nTurning words into growth: How to use social proof across your website\, emails and social media\nBuilding trust through transparency: Managing negative feedback and responding with confidence
URL:https://investinangus.com/event/the-rise-of-social-proof-how-to-use-it-to-grow-trust-and-sales/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260119T170000
DTEND;TZID=UTC:20260119T190000
DTSTAMP:20260423T062043
CREATED:20260119T111517Z
LAST-MODIFIED:20260119T111517Z
UID:10092987-1768842000-1768849200@investinangus.com
SUMMARY:The Digital Visibility Method™: Show Up Everywhere Your Customers Are Searching
DESCRIPTION:Customers now speak to devices\, interact with AI\, and use conversational queries for instant answers. If your business is just a static website\, you’re invisible to today’s consumer. \nThe Digital Visibility Method™ goes beyond SEO. It’s a complete authority-building system that aligns your business with how search engines and AI work now. You’ll learn to build E-E-A-T (Experience\, Expertise\, Authoritativeness\, Trustworthiness)—the pillars that make AI trust and recommend you. \nThis session covers: \n\nBaseline Audit: Measure your digital footprint and see what Google knows about your brand.\nCompetitor Deep-Dive: Identify gaps in competitors’ presence you can exploit.\nAI as Your Assistant: Train ChatGPT to speak in your Brand Voice and act as a 24/7 strategist.\nSemantic About Page: Rewrite your About page so Google instantly understands who you are.\nTopic Clusters & Authority: Move from random posts to a linking strategy that builds topical authority.\nDream 100 Campaign: Target platforms and influencers who already have your audience.\n\nOutcomes: \n\nDominate local search with optimised profiles and citations.\nCapture “Position Zero” by formatting content for Featured Snippets and AI Overviews.\nBuild an owned audience with automated email sequences.\nStay visible using a structured Business Tracker for ongoing activity.\n\nWho It’s For:\nLocal business owners\, service providers\, coaches\, and marketers who need a future-proof framework for visibility in an AI-first world.
URL:https://investinangus.com/event/the-digital-visibility-method-show-up-everywhere-your-customers-are-searching/
CATEGORIES:Digital Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T180000
DTEND;TZID=UTC:20260115T200000
DTSTAMP:20260423T062043
CREATED:20260105T112814Z
LAST-MODIFIED:20260105T112814Z
UID:10092841-1768500000-1768507200@investinangus.com
SUMMARY:Simple Steps to Get Your Business Online
DESCRIPTION:Reaching your customers online is simple\, and we’ll show you how. \nWe’ve teamed up with DLR Media to create a workshop that will help you boost visibility\, improve your online presence\, and plan for a stronger year ahead. No jargon\, no complicated tech\, just practical tips you can start using straight away. \nYou’ll learn: \n\nHow to keep customers informed and engaged online\nWhat to post\, how often\, and how to increase reach\nSimple promotions and ideas to encourage footfall\nHow to build customer loyalty and repeat business\nQuick online improvements you can implement right away\nTools\, templates\, and content ideas to support you\n\nThis workshop is suitable for all levels\, including complete beginners. If you’ve never set up social media or a website before\, don’t worry\, we’ll guide you every step of the way.
URL:https://investinangus.com/event/simple-steps-to-get-your-business-online-2/
LOCATION:Kirrie Connections\, 29 Roods\, Kirriemuir\, DD8 4HN
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260115T120000
DTEND;TZID=UTC:20260115T123000
DTSTAMP:20260423T062043
CREATED:20251216T095037Z
LAST-MODIFIED:20251216T095037Z
UID:10092776-1768478400-1768480200@investinangus.com
SUMMARY:Why being found beats being brilliant | Lunch and Learn
DESCRIPTION:You might be the best in your market\, but if buyers can’t find you when they’re searching\, your competitors win the business. \nIn this session\, Sarah White will show you how to rethink your marketing and boost your visibility where it matters\, so your business has a much better chance of growth. \nTopics covered in this session: \n\nPractical quick wins for making your business more visible to customers\nWhere to boost your efforts to improve results\nHow to diagnose where you’re brilliant – or buried
URL:https://investinangus.com/event/why-being-found-beats-being-brilliant-lunch-and-learn/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T180000
DTEND;TZID=UTC:20260114T200000
DTSTAMP:20260423T062043
CREATED:20260105T111953Z
LAST-MODIFIED:20260105T111953Z
UID:10092837-1768413600-1768420800@investinangus.com
SUMMARY:Simple Steps to Get Your Business Online
DESCRIPTION:Reaching your customers online is simple\, and we’ll show you how. \nWe’ve teamed up with DLR Media to create a workshop that will help you boost visibility\, improve your online presence\, and plan for a stronger year ahead. No jargon\, no complicated tech\, just practical tips you can start using straight away. \nYou’ll learn: \n\nHow to keep customers informed and engaged online\nWhat to post\, how often\, and how to increase reach\nSimple promotions and ideas to encourage footfall\nHow to build customer loyalty and repeat business\nQuick online improvements you can implement right away\nTools\, templates\, and content ideas to support you\n\nThis workshop is suitable for all levels\, including complete beginners. If you’ve never set up social media or a website before\, don’t worry\, we’ll guide you every step of the way.
URL:https://investinangus.com/event/simple-steps-to-get-your-business-online/
LOCATION:Forfar Community Campus\, Kirriemuir Road\, Forfar\, DD8 3TG
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T130000
DTEND;TZID=UTC:20260114T150000
DTSTAMP:20260423T062043
CREATED:20251202T103603Z
LAST-MODIFIED:20251202T103603Z
UID:10092657-1768395600-1768402800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-27/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T130000
DTEND;TZID=UTC:20260113T150000
DTSTAMP:20260423T062043
CREATED:20251202T103053Z
LAST-MODIFIED:20251202T103053Z
UID:10092653-1768309200-1768316400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-47/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T100000
DTEND;TZID=UTC:20260113T120000
DTSTAMP:20260423T062043
CREATED:20251202T102811Z
LAST-MODIFIED:20251202T102811Z
UID:10092651-1768298400-1768305600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260112T140000
DTEND;TZID=UTC:20260112T160000
DTSTAMP:20260423T062043
CREATED:20251202T102509Z
LAST-MODIFIED:20251202T102509Z
UID:10092649-1768226400-1768233600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260108T140000
DTEND;TZID=UTC:20260108T160000
DTSTAMP:20260423T062043
CREATED:20251202T100737Z
LAST-MODIFIED:20251202T100737Z
UID:10092645-1767880800-1767888000@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260108T100000
DTEND;TZID=UTC:20260108T120000
DTSTAMP:20260423T062043
CREATED:20251202T100506Z
LAST-MODIFIED:20251202T100506Z
UID:10092643-1767866400-1767873600@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260107T100000
DTEND;TZID=UTC:20260107T120000
DTSTAMP:20260423T062043
CREATED:20251202T094243Z
LAST-MODIFIED:20251202T094243Z
UID:10092639-1767780000-1767787200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-45/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251215T100000
DTEND;TZID=UTC:20251215T120000
DTSTAMP:20260423T062043
CREATED:20251022T093812Z
LAST-MODIFIED:20251022T093812Z
UID:10092301-1765792800-1765800000@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251211T130000
DTEND;TZID=UTC:20251211T150000
DTSTAMP:20260423T062043
CREATED:20251008T161228Z
LAST-MODIFIED:20251008T161228Z
UID:10092230-1765458000-1765465200@investinangus.com
SUMMARY:Social media trends for 2026
DESCRIPTION:Social media continues to evolve at lightning speed. With new features\, shifting algorithms\, and ever-changing user behaviour\, staying relevant can be a challenge. \nThat’s why this session is designed to give you a competitive edge – whether you’re managing social for a brand\, running a small business\, or working as a digital marketing professional. \nLed by social media expert Alison Battisby\, this two-hour session will reveal what’s next\, what’s working and how to prepare your social media strategy for success in the year ahead.
URL:https://investinangus.com/event/social-media-trends-for-2026/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR