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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T180000
DTEND;TZID=UTC:20260114T200000
DTSTAMP:20260423T064851
CREATED:20260105T111953Z
LAST-MODIFIED:20260105T111953Z
UID:10092837-1768413600-1768420800@investinangus.com
SUMMARY:Simple Steps to Get Your Business Online
DESCRIPTION:Reaching your customers online is simple\, and we’ll show you how. \nWe’ve teamed up with DLR Media to create a workshop that will help you boost visibility\, improve your online presence\, and plan for a stronger year ahead. No jargon\, no complicated tech\, just practical tips you can start using straight away. \nYou’ll learn: \n\nHow to keep customers informed and engaged online\nWhat to post\, how often\, and how to increase reach\nSimple promotions and ideas to encourage footfall\nHow to build customer loyalty and repeat business\nQuick online improvements you can implement right away\nTools\, templates\, and content ideas to support you\n\nThis workshop is suitable for all levels\, including complete beginners. If you’ve never set up social media or a website before\, don’t worry\, we’ll guide you every step of the way.
URL:https://investinangus.com/event/simple-steps-to-get-your-business-online/
LOCATION:Forfar Community Campus\, Kirriemuir Road\, Forfar\, DD8 3TG
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260114T130000
DTEND;TZID=UTC:20260114T150000
DTSTAMP:20260423T064851
CREATED:20251202T103603Z
LAST-MODIFIED:20251202T103603Z
UID:10092657-1768395600-1768402800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-27/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T130000
DTEND;TZID=UTC:20260113T150000
DTSTAMP:20260423T064851
CREATED:20251202T103053Z
LAST-MODIFIED:20251202T103053Z
UID:10092653-1768309200-1768316400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-47/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260113T100000
DTEND;TZID=UTC:20260113T120000
DTSTAMP:20260423T064851
CREATED:20251202T102811Z
LAST-MODIFIED:20251202T102811Z
UID:10092651-1768298400-1768305600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260112T140000
DTEND;TZID=UTC:20260112T160000
DTSTAMP:20260423T064851
CREATED:20251202T102509Z
LAST-MODIFIED:20251202T102509Z
UID:10092649-1768226400-1768233600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260108T140000
DTEND;TZID=UTC:20260108T160000
DTSTAMP:20260423T064851
CREATED:20251202T100737Z
LAST-MODIFIED:20251202T100737Z
UID:10092645-1767880800-1767888000@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260108T100000
DTEND;TZID=UTC:20260108T120000
DTSTAMP:20260423T064851
CREATED:20251202T100506Z
LAST-MODIFIED:20251202T100506Z
UID:10092643-1767866400-1767873600@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260107T100000
DTEND;TZID=UTC:20260107T120000
DTSTAMP:20260423T064851
CREATED:20251202T094243Z
LAST-MODIFIED:20251202T094243Z
UID:10092639-1767780000-1767787200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-45/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251215T100000
DTEND;TZID=UTC:20251215T120000
DTSTAMP:20260423T064851
CREATED:20251022T093812Z
LAST-MODIFIED:20251022T093812Z
UID:10092301-1765792800-1765800000@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251211T130000
DTEND;TZID=UTC:20251211T150000
DTSTAMP:20260423T064851
CREATED:20251008T161228Z
LAST-MODIFIED:20251008T161228Z
UID:10092230-1765458000-1765465200@investinangus.com
SUMMARY:Social media trends for 2026
DESCRIPTION:Social media continues to evolve at lightning speed. With new features\, shifting algorithms\, and ever-changing user behaviour\, staying relevant can be a challenge. \nThat’s why this session is designed to give you a competitive edge – whether you’re managing social for a brand\, running a small business\, or working as a digital marketing professional. \nLed by social media expert Alison Battisby\, this two-hour session will reveal what’s next\, what’s working and how to prepare your social media strategy for success in the year ahead.
URL:https://investinangus.com/event/social-media-trends-for-2026/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251211T100000
DTEND;TZID=UTC:20251211T120000
DTSTAMP:20260423T064851
CREATED:20251022T093544Z
LAST-MODIFIED:20251022T093544Z
UID:10092297-1765447200-1765454400@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-19/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251209T120000
DTEND;TZID=UTC:20251209T140000
DTSTAMP:20260423T064851
CREATED:20251022T093306Z
LAST-MODIFIED:20251022T093306Z
UID:10092292-1765281600-1765288800@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251208T140000
DTEND;TZID=UTC:20251208T160000
DTSTAMP:20260423T064851
CREATED:20251022T093027Z
LAST-MODIFIED:20251022T093027Z
UID:10092288-1765202400-1765209600@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-31/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251208T100000
DTEND;TZID=UTC:20251208T120000
DTSTAMP:20260423T064851
CREATED:20251022T092840Z
LAST-MODIFIED:20251022T092917Z
UID:10092285-1765188000-1765195200@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251205T120000
DTEND;TZID=UTC:20251205T140000
DTSTAMP:20260423T064851
CREATED:20251022T092602Z
LAST-MODIFIED:20251022T092602Z
UID:10092278-1764936000-1764943200@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251205T093000
DTEND;TZID=UTC:20251205T113000
DTSTAMP:20260423T064851
CREATED:20251022T092441Z
LAST-MODIFIED:20251022T092441Z
UID:10092276-1764927000-1764934200@investinangus.com
SUMMARY:How To Build Your Brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-25/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251204T140000
DTEND;TZID=UTC:20251204T160000
DTSTAMP:20260423T064851
CREATED:20251022T092325Z
LAST-MODIFIED:20251022T092325Z
UID:10092274-1764856800-1764864000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-39/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251204T140000
DTEND;TZID=UTC:20251204T143000
DTSTAMP:20260423T064851
CREATED:20251202T134425Z
LAST-MODIFIED:20251202T134425Z
UID:10092696-1764856800-1764858600@investinangus.com
SUMMARY:Email marketing must-haves: Quick tips for lasting success
DESCRIPTION:Email is a powerful marketing tool – it works! With an average ROI of £38 for every £1 you spend\, email delivers results you can measure. \nJoin Constant Contact’s Dave Charest for proven quick tips to get the best possible success from your email marketing: \n\nPlan and drive action: Learn a five-step framework\, from mapping out a successful annual plan to creating promotional email series (Announcement\, Reminder\, Last Chance) that drive immediate purchases.\nDesign for today’s audience: Make sure your emails are engaging by mastering the seven essential elements of email design and writing compelling copy that clearly answers the “who\, why and what” for your readers.\nGrow your list and measure impact: Discover the three main reasons people subscribe and move beyond simple open and click rates to measure the real business impact – looking at conversion rates\, total sales and overall ROI (return on investment).
URL:https://investinangus.com/event/email-marketing-must-haves-quick-tips-for-lasting-success/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251204T120000
DTEND;TZID=UTC:20251204T123000
DTSTAMP:20260423T064851
CREATED:20251202T134121Z
LAST-MODIFIED:20251202T134121Z
UID:10092694-1764849600-1764851400@investinangus.com
SUMMARY:Five easy Meta ad creatives you can launch | Lunch and Learn
DESCRIPTION:If your Meta ads results have been volatile – or\, frankly\, disappointing – you may have missed the ads memo. \nA huge algorithm called Andromeda rolled out in 2025 and it changes how ads are targeted and what matters to Meta now. \nIn this workshop\, Aggie Meroni will cover what has changed and why you shouldn’t be overwhelmed by the variety of ad creatives you now need in your ad account. \nTwo or three similar ads won’t cut it anymore. Aggie will show you how to quickly launch five very different ads\, with content you probably have already saved in your phone. \nTopics covered in this session: \n\nHow to stay ahead of your competition by learning about the biggest algorithm change on Meta since 2021\nHow targeting has changed and how your ads need to adapt\nFive different ad creative types you can create on the go\, from your phone
URL:https://investinangus.com/event/five-easy-meta-ad-creatives-you-can-launch-lunch-and-learn/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251203T130000
DTEND;TZID=UTC:20251203T150000
DTSTAMP:20260423T064851
CREATED:20251022T092203Z
LAST-MODIFIED:20251022T092203Z
UID:10092271-1764766800-1764774000@investinangus.com
SUMMARY:How To Deliver Low-Cost\, High Impact Marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-26/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251202T140000
DTEND;TZID=UTC:20251202T160000
DTSTAMP:20260423T064851
CREATED:20251022T091915Z
LAST-MODIFIED:20251022T091915Z
UID:10092267-1764684000-1764691200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-18/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251128T100000
DTEND;TZID=UTC:20251128T120000
DTSTAMP:20260423T064851
CREATED:20250923T083221Z
LAST-MODIFIED:20251022T091118Z
UID:10092074-1764324000-1764331200@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251127T140000
DTEND;TZID=UTC:20251127T160000
DTSTAMP:20260423T064851
CREATED:20251022T091519Z
LAST-MODIFIED:20251022T091519Z
UID:10092260-1764252000-1764259200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-39/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251126T130000
DTEND;TZID=UTC:20251126T150000
DTSTAMP:20260423T064851
CREATED:20251008T122038Z
LAST-MODIFIED:20251008T122038Z
UID:10092179-1764162000-1764169200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-45/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251125T120000
DTEND;TZID=UTC:20251125T140000
DTSTAMP:20260423T064851
CREATED:20251105T111626Z
LAST-MODIFIED:20251105T111626Z
UID:10092393-1764072000-1764079200@investinangus.com
SUMMARY:Digital Marketing Insights with SSEN Transmission
DESCRIPTION:Let’s be honest…social media doesn’t wait for a governance review. \nIn this session\, Michael Dotts\, Website & Social Media Manager at SSEN Transmission\, will talk about what it’s like to work at the crossroads of digital speed and utility structure. From rethinking how and where we show up online\, to balancing professionalism with personality\, it’s about building a smarter\, more confident digital culture at SSEN Transmission. \nIf you work in marketing or comms or if you are interested in improving the digital presence of your business this event is for you. \nThe day will include networking\, group discussion and free lunch!
URL:https://investinangus.com/event/digital-marketing-insights-with-ssen-transmission/
LOCATION:Michelin Innovation Parc\, Baldovie Road\, Dundee\, DD4 8UQ
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251120T120000
DTEND;TZID=UTC:20251120T130000
DTSTAMP:20260423T064851
CREATED:20251008T161112Z
LAST-MODIFIED:20251008T161112Z
UID:10092228-1763640000-1763643600@investinangus.com
SUMMARY:Social media marketing update: November 2025
DESCRIPTION:Boost your social media skills with our free November update! \nThis online event is ideal for social media managers\, small business owners\, and marketing professionals looking to stay ahead of the latest trends. \nWhat to expect: \n\nTop trends and insights: Explore the latest social media trends\, B2B and B2C strategies and tools that are shaping the industry right now.\nLive demonstrations and best practice examples: See real-life case studies and demonstrations from leading brands\, showing you what’s working now.\nExpert-led sessions: Gain actionable insights from Alison Battisby\, social media expert and founder of Avocado Social.
URL:https://investinangus.com/event/social-media-marketing-update-november-2025/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251118T120000
DTEND;TZID=UTC:20251118T123000
DTSTAMP:20260423T064851
CREATED:20251117T172759Z
LAST-MODIFIED:20251117T172759Z
UID:10092560-1763467200-1763469000@investinangus.com
SUMMARY:Getting started with TikTok for business | Lunch and Learn
DESCRIPTION:Where do you begin when it comes to marketing your business on TikTok? \nIn this session\, Rebecca Hopwood will walk you through five simple\, actionable steps that you can implement on TikTok right away. \nTopics covered in this session: \n\nA clear roadmap for getting started on TikTok: How to set up and optimise your profile so your business looks professional and ready to attract the right audience\nActionable strategies for creating content: How to research\, plan and batch-create content efficiently so you can stay consistent without feeling overwhelmed\nUsing TikTok’s tools to grow: How to use analytics and insights to refine your approach\, measure success\, and build momentum towards your marketing goals
URL:https://investinangus.com/event/getting-started-with-tiktok-for-business-lunch-and-learn/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251118T100000
DTEND;TZID=UTC:20251118T120000
DTSTAMP:20260423T064851
CREATED:20250923T083110Z
LAST-MODIFIED:20250923T083110Z
UID:10092072-1763460000-1763467200@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251114T120000
DTEND;TZID=UTC:20251114T123000
DTSTAMP:20260423T064851
CREATED:20251105T151036Z
LAST-MODIFIED:20251105T151036Z
UID:10092426-1763121600-1763123400@investinangus.com
SUMMARY:You've Got An Engaged Email List – Now What?
DESCRIPTION:You’re regularly emailing your subscribers – they’re opening\, clicking\, maybe even replying. But they’re not buying (yet). \nIn this FREE 30-minute lunch and learn\, email marketing expert Minal Patel and sales outreach specialist Leisa Pickles will show you how to go beyond the inbox and start turning your engaged email audience into paying customers. \nYou’ll learn how to follow up meaningfully through social media\, networking and phone calls – and why mixing up your outreach is the key to more conversions.
URL:https://investinangus.com/event/youve-got-an-engaged-email-list-now-what/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251113T140000
DTEND;TZID=UTC:20251113T143000
DTSTAMP:20260423T064851
CREATED:20251105T112516Z
LAST-MODIFIED:20251105T112516Z
UID:10092400-1763042400-1763044200@investinangus.com
SUMMARY:VisitScotland Business Essentials Bitesize Webinars: Enhance your Google listing
DESCRIPTION:Make sure your business stands out online. \nIn this bitesize session\, discover how to claim\, verify and optimise your Google Business Profile to reach more visitors and showcase what makes your offering unique.
URL:https://investinangus.com/event/visitscotland-business-essentials-bitesize-webinars-enhance-your-google-listing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR