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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T093000
DTEND;TZID=UTC:20251103T113000
DTSTAMP:20260427T012929
CREATED:20251008T100731Z
LAST-MODIFIED:20251008T100731Z
UID:10092152-1762162200-1762169400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251027T140000
DTEND;TZID=UTC:20251027T160000
DTSTAMP:20260427T012929
CREATED:20250825T131855Z
LAST-MODIFIED:20250825T131855Z
UID:10091810-1761573600-1761580800@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251027T100000
DTEND;TZID=UTC:20251027T120000
DTSTAMP:20260427T012929
CREATED:20250825T131756Z
LAST-MODIFIED:20250825T131756Z
UID:10091808-1761559200-1761566400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T180000
DTEND;TZID=UTC:20251022T200000
DTSTAMP:20260427T012929
CREATED:20250825T131559Z
LAST-MODIFIED:20250825T131559Z
UID:10091806-1761156000-1761163200@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-18/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T140000
DTEND;TZID=UTC:20251022T160000
DTSTAMP:20260427T012929
CREATED:20250825T131454Z
LAST-MODIFIED:20250825T131454Z
UID:10091804-1761141600-1761148800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-43/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251022T120000
DTEND;TZID=UTC:20251022T130000
DTSTAMP:20260427T012929
CREATED:20251008T160954Z
LAST-MODIFIED:20251008T160954Z
UID:10092226-1761134400-1761138000@investinangus.com
SUMMARY:Social media marketing update: October 2025
DESCRIPTION:Boost your social media skills with our free October update! \nThis online event is ideal for social media managers\, small business owners\, and marketing professionals looking to stay ahead of the latest trends. \nWhat to expect: \n\nTop trends and insights: Explore the latest social media trends\, B2B and B2C strategies\, and tools that are shaping the industry in 2025.\nLive demonstrations and best practice examples: See real-life case studies and demonstrations from leading brands\, showing you what’s working now.\nExpert-led sessions: Gain actionable insights from Alison Battisby\, social media expert and founder of Avocado Social.
URL:https://investinangus.com/event/social-media-marketing-update-october-2025/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251021T130000
DTEND;TZID=UTC:20251021T170000
DTSTAMP:20260427T012929
CREATED:20251008T100554Z
LAST-MODIFIED:20251008T100554Z
UID:10092150-1761051600-1761066000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251020T100000
DTEND;TZID=UTC:20251020T123000
DTSTAMP:20260427T012929
CREATED:20251003T140952Z
LAST-MODIFIED:20251003T140952Z
UID:10092136-1760954400-1760963400@investinangus.com
SUMMARY:#MadeOnAMobile
DESCRIPTION:Do you watch videos on YouTube\, TikTok\, Instagram or LinkedIn and wonder… should I be doing that too? \nIf you want to promote your business\, share your story\, or build your brand\, video is a powerful way to connect. This two-part workshop will show you how to create authentic\, engaging content\, using just your phone. \nSession 1: Filmmaking Foundations (Online via Zoom) \nStart with the essentials that will shape everything you create: \nPlan and structure your story\nCompose compelling shots\nEdit video clips with sound\, titles and transitions\, all on your mobile device\nVideo is the only format where your audience can hear your voice\, see your face\, and feel your passion\, even when you’re not in the room. \nWhether you use Apple or Android\, you’ll leave with the confidence to shoot and edit creative content that truly connects. \nThis is a two part event. When you book the first session you are also booking session 2 on 23rd October at Arbroath Football Club from 10am – 4.30pm\, where you’ll get hands-on experience with interview techniques and learn how to share your finished video across social media and the web\, ensuring it reaches and resonates with the right audience.
URL:https://investinangus.com/event/madeonamobile/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251016T120000
DTEND;TZID=UTC:20251016T123000
DTSTAMP:20260427T012929
CREATED:20250923T092012Z
LAST-MODIFIED:20250923T092012Z
UID:10092097-1760616000-1760617800@investinangus.com
SUMMARY:Lunch and Learn: Unlocking the power of video to scale your business
DESCRIPTION:Think creating professional video is too complicated or costly? \nJoin this Lunch and Learn to discover how easy it can be to produce stand-out content with zero editing experience and hear why video should be a core part of your brand strategy. \nVideo is the storytelling medium of choice\, delivering up to 20 times more engagement than other formats. Yet many businesses struggle with the perception that it requires expensive tools or advanced skills. \nIn this session with video editor Tim Chaffee\, you’ll learn how to overcome those barriers and create professional-looking videos quickly\, affordably and with ease. \nTopics covered in this session: \n\nHow to build brand visibility with video storytelling\nHow to create high-quality content using next-gen\, browser-based tools\nHow to collaborate with your team to streamline production and scale output
URL:https://investinangus.com/event/lunch-and-learn-unlocking-the-power-of-video-to-scale-your-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251015T130000
DTEND;TZID=UTC:20251015T150000
DTSTAMP:20260427T012929
CREATED:20250908T162046Z
LAST-MODIFIED:20250908T162046Z
UID:10091941-1760533200-1760540400@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251010T100000
DTEND;TZID=UTC:20251010T120000
DTSTAMP:20260427T012929
CREATED:20250825T131203Z
LAST-MODIFIED:20250825T131203Z
UID:10091802-1760090400-1760097600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251008T140000
DTEND;TZID=UTC:20251008T160000
DTSTAMP:20260427T012929
CREATED:20250825T130831Z
LAST-MODIFIED:20250825T130831Z
UID:10091798-1759932000-1759939200@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-38/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251007T140000
DTEND;TZID=UTC:20251007T160000
DTSTAMP:20260427T012929
CREATED:20250825T130707Z
LAST-MODIFIED:20250825T130707Z
UID:10091796-1759845600-1759852800@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-29/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251007T100000
DTEND;TZID=UTC:20251007T120000
DTSTAMP:20260427T012929
CREATED:20250908T161127Z
LAST-MODIFIED:20250908T161127Z
UID:10091933-1759831200-1759838400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251007T100000
DTEND;TZID=UTC:20251007T110000
DTSTAMP:20260427T012929
CREATED:20250923T084042Z
LAST-MODIFIED:20250923T084042Z
UID:10092078-1759831200-1759834800@investinangus.com
SUMMARY:How to scale your business on TikTok Shop
DESCRIPTION:The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop\, where content and commerce seamlessly merge. \nWhile traditional marketplaces remain essential\, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos\, LIVE shopping\, and partnerships with creators. \nThis free webinar\, led by Nora Zukauskaite\, Integrated Marketing Director at TikTok Shop UK & Europe\, will show you how to harness the potential of TikTok shop. \nIt’s designed for small businesses that sell goods and products and will help you learn how to open a shop and grow revenue through shoppable content on TikTok Shop. It will particularly benefit your business if you sell products across FMCG\, Home and Living\, Electronics\, or Beauty and Fashion. \nDuring the session\, you’ll learn: \n\nPractical steps to set up your TikTok Shop and start selling quickly\nHow to create shoppable videos\, LIVE shopping\, and use the affiliate programme\nTips for optimising your TikTok Shop for maximum visibility\, engagement and sales\n\nWhether you’re new to TikTok Shop or looking to scale your existing presence\, this session will give you the insights and tools to succeed.
URL:https://investinangus.com/event/how-to-scale-your-business-on-tiktok-shop/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T140000
DTEND;TZID=UTC:20251006T160000
DTSTAMP:20260427T012929
CREATED:20250825T130559Z
LAST-MODIFIED:20250825T130559Z
UID:10091794-1759759200-1759766400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251006T093000
DTEND;TZID=UTC:20251006T113000
DTSTAMP:20260427T012929
CREATED:20250825T130449Z
LAST-MODIFIED:20250825T130449Z
UID:10091792-1759743000-1759750200@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251003T093000
DTEND;TZID=UTC:20251003T113000
DTSTAMP:20260427T012929
CREATED:20250923T081734Z
LAST-MODIFIED:20250923T081734Z
UID:10092049-1759483800-1759491000@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251002T120000
DTEND;TZID=UTC:20251002T123000
DTSTAMP:20260427T012929
CREATED:20250923T090729Z
LAST-MODIFIED:20250923T090729Z
UID:10092084-1759406400-1759408200@investinangus.com
SUMMARY:Lunch and Learn: What does AI search mean for marketers\, SEO and content?
DESCRIPTION:AI is rewriting the rules of search in real time and\, frankly\, who isn’t struggling to keep up? \nWith generative AI replacing traditional customer search journeys\, the trusty old playbook for SEO and content marketing isn’t enough anymore to win. \nWe’ll discuss how AI is reshaping the search landscape and what you should be thinking about to stay ahead of your competitors. \nTopics covered in this session: \n\nIs SEO dead or just evolving?\nIs it really possible to optimise for large language models (LLMs)?\nWhat role does your website play when answers are generated\, not linked?
URL:https://investinangus.com/event/lunch-and-learn-what-does-ai-search-mean-for-marketers-seo-and-content/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T140000
DTEND;TZID=UTC:20251001T160000
DTSTAMP:20260427T012929
CREATED:20250825T130332Z
LAST-MODIFIED:20250825T130332Z
UID:10091790-1759327200-1759334400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-38/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T120000
DTEND;TZID=UTC:20251001T140000
DTSTAMP:20260427T012929
CREATED:20250825T130053Z
LAST-MODIFIED:20250825T130121Z
UID:10091787-1759320000-1759327200@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T100000
DTEND;TZID=UTC:20250930T120000
DTSTAMP:20260427T012929
CREATED:20250808T102328Z
LAST-MODIFIED:20250808T102328Z
UID:10091712-1759226400-1759233600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T123000
DTSTAMP:20260427T012929
CREATED:20250923T092133Z
LAST-MODIFIED:20250923T092133Z
UID:10092099-1759147200-1759149000@investinangus.com
SUMMARY:Lunch and Learn: How to build a multi-layered communication strategy
DESCRIPTION:If your emails are getting ignored and your DMs are collecting dust\, it’s time to rethink your approach. \nThis short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people\, start better conversations and grow your customer base. \nTopics covered in this session: \n\nWhy a single-channel approach no longer cuts it\nThe three key layers every outreach strategy should include\nHow to follow up\nWhat to say (and when) to get a response
URL:https://investinangus.com/event/lunch-and-learn-how-to-build-a-multi-layered-communication-strategy/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T100000
DTEND;TZID=UTC:20250929T120000
DTSTAMP:20260427T012929
CREATED:20250728T122855Z
LAST-MODIFIED:20250728T122855Z
UID:10091580-1759140000-1759147200@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T130000
DTEND;TZID=UTC:20250925T150000
DTSTAMP:20260427T012929
CREATED:20250808T102228Z
LAST-MODIFIED:20250808T102228Z
UID:10091710-1758805200-1758812400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T100000
DTEND;TZID=UTC:20250925T120000
DTSTAMP:20260427T012929
CREATED:20250808T102125Z
LAST-MODIFIED:20250808T102125Z
UID:10091708-1758794400-1758801600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-43/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250923T100000
DTEND;TZID=UTC:20250923T120000
DTSTAMP:20260427T012929
CREATED:20250728T122756Z
LAST-MODIFIED:20250728T122756Z
UID:10091578-1758621600-1758628800@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250922T180000
DTEND;TZID=UTC:20250922T200000
DTSTAMP:20260427T012929
CREATED:20250728T122700Z
LAST-MODIFIED:20250728T122700Z
UID:10091576-1758564000-1758571200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-42/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250922T140000
DTEND;TZID=UTC:20250922T160000
DTSTAMP:20260427T012929
CREATED:20250728T122600Z
LAST-MODIFIED:20250728T122600Z
UID:10091574-1758549600-1758556800@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250922T100000
DTEND;TZID=UTC:20250922T120000
DTSTAMP:20260427T012929
CREATED:20250728T122501Z
LAST-MODIFIED:20250728T122501Z
UID:10091572-1758535200-1758542400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-37/
CATEGORIES:Digital Marketing
END:VEVENT
END:VCALENDAR