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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251001T120000
DTEND;TZID=UTC:20251001T140000
DTSTAMP:20260427T031948
CREATED:20250825T130053Z
LAST-MODIFIED:20250825T130121Z
UID:10091787-1759320000-1759327200@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. \nMost businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T100000
DTEND;TZID=UTC:20250930T120000
DTSTAMP:20260427T031948
CREATED:20250808T102328Z
LAST-MODIFIED:20250808T102328Z
UID:10091712-1759226400-1759233600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T123000
DTSTAMP:20260427T031948
CREATED:20250923T092133Z
LAST-MODIFIED:20250923T092133Z
UID:10092099-1759147200-1759149000@investinangus.com
SUMMARY:Lunch and Learn: How to build a multi-layered communication strategy
DESCRIPTION:If your emails are getting ignored and your DMs are collecting dust\, it’s time to rethink your approach. \nThis short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people\, start better conversations and grow your customer base. \nTopics covered in this session: \n\nWhy a single-channel approach no longer cuts it\nThe three key layers every outreach strategy should include\nHow to follow up\nWhat to say (and when) to get a response
URL:https://investinangus.com/event/lunch-and-learn-how-to-build-a-multi-layered-communication-strategy/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T100000
DTEND;TZID=UTC:20250929T120000
DTSTAMP:20260427T031948
CREATED:20250728T122855Z
LAST-MODIFIED:20250728T122855Z
UID:10091580-1759140000-1759147200@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T130000
DTEND;TZID=UTC:20250925T150000
DTSTAMP:20260427T031948
CREATED:20250808T102228Z
LAST-MODIFIED:20250808T102228Z
UID:10091710-1758805200-1758812400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T100000
DTEND;TZID=UTC:20250925T120000
DTSTAMP:20260427T031948
CREATED:20250808T102125Z
LAST-MODIFIED:20250808T102125Z
UID:10091708-1758794400-1758801600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-43/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250923T100000
DTEND;TZID=UTC:20250923T120000
DTSTAMP:20260427T031948
CREATED:20250728T122756Z
LAST-MODIFIED:20250728T122756Z
UID:10091578-1758621600-1758628800@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250922T180000
DTEND;TZID=UTC:20250922T200000
DTSTAMP:20260427T031948
CREATED:20250728T122700Z
LAST-MODIFIED:20250728T122700Z
UID:10091576-1758564000-1758571200@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-42/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250922T140000
DTEND;TZID=UTC:20250922T160000
DTSTAMP:20260427T031948
CREATED:20250728T122600Z
LAST-MODIFIED:20250728T122600Z
UID:10091574-1758549600-1758556800@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-17/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250922T100000
DTEND;TZID=UTC:20250922T120000
DTSTAMP:20260427T031948
CREATED:20250728T122501Z
LAST-MODIFIED:20250728T122501Z
UID:10091572-1758535200-1758542400@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-37/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250918T180000
DTEND;TZID=UTC:20250918T200000
DTSTAMP:20260427T031948
CREATED:20250728T122355Z
LAST-MODIFIED:20250728T122355Z
UID:10091570-1758218400-1758225600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250915T100000
DTEND;TZID=UTC:20250915T120000
DTSTAMP:20260427T031948
CREATED:20250728T122152Z
LAST-MODIFIED:20250728T122152Z
UID:10091568-1757930400-1757937600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-37/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250910T120000
DTEND;TZID=UTC:20250910T123000
DTSTAMP:20260427T031948
CREATED:20250825T153428Z
LAST-MODIFIED:20250825T153428Z
UID:10091861-1757505600-1757507400@investinangus.com
SUMMARY:Lunch and Learn: How to extend your Instagram reach in 2025
DESCRIPTION:Are you scrambling to keep up with the latest changes on Instagram\, and wondering how to get maximum impact from your efforts? \nIn this webinar led by digital marketing strategist Felicity McCarthy\, we’ll share insights about how to engage with your audience on Instagram (based on recent changes to the platform) and make the most of the tools and technologies available to you. \nTopics covered in this session: \n\nBest practices for getting maximum engagement with your content on Instagram\nCommon pitfalls that limit your reach\nRecent changes on Instagram and what they mean for your business
URL:https://investinangus.com/event/lunch-and-learn-how-to-extend-your-instagram-reach-in-2025/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250909T120000
DTEND;TZID=UTC:20250909T123000
DTSTAMP:20260427T031948
CREATED:20250825T153309Z
LAST-MODIFIED:20250825T153309Z
UID:10091859-1757419200-1757421000@investinangus.com
SUMMARY:Lunch and Learn: How to get your business visible on Google
DESCRIPTION:Want to know which of Google’s tools can help you get your business more visible on the search engine? \nIn this webinar\, Maddy Shine\, SEO expert and owner of the agency Sassy and Soft\, takes you through what you need to know. You’ll walk away feeling clearer and more capable doing this Google stuff than ever before. And? You’ll be more visible. \nTopics covered in this session: \n\nHow to use Google Search Console to tell Google you exist\nHow Google Business can help you put your business on the map\nHow to keep an eye on both to boost your visibility even more
URL:https://investinangus.com/event/lunch-and-learn-how-to-get-your-business-visible-on-google/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250909T100000
DTEND;TZID=UTC:20250909T120000
DTSTAMP:20260427T031948
CREATED:20250908T150704Z
LAST-MODIFIED:20250908T150704Z
UID:10091920-1757412000-1757419200@investinangus.com
SUMMARY:Introduction to Canva Pro
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-pro/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250909T100000
DTEND;TZID=UTC:20250909T120000
DTSTAMP:20260427T031948
CREATED:20250728T121931Z
LAST-MODIFIED:20250728T121931Z
UID:10091564-1757412000-1757419200@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-28/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250908T140000
DTEND;TZID=UTC:20250908T160000
DTSTAMP:20260427T031948
CREATED:20250728T121836Z
LAST-MODIFIED:20250728T121836Z
UID:10091562-1757340000-1757347200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250908T120000
DTEND;TZID=UTC:20250908T123000
DTSTAMP:20260427T031948
CREATED:20250825T153153Z
LAST-MODIFIED:20250825T153153Z
UID:10091857-1757332800-1757334600@investinangus.com
SUMMARY:Lunch and Learn: Selling on social media – the three-step conversion formula
DESCRIPTION:If you’re tired of posting on social media and only getting likes instead of sales\, this session is for you. \nIn this webinar led by Emma Watson\, discover how to finally connect the dots between your content and your bank account\, with simple\, practical strategies that turn followers into paying customers. \nTopics covered in this session: \n\nTurning engagement into opportunities: Understand why likes and followers aren’t enough and how to guide your audience toward becoming paying customers.\nCreating calls-to-action that convert: Craft simple\, compelling CTAs that move followers from scrolling to clicking\, booking or buying.\nBuilding a simple sales funnel: Design a clear\, repeatable process to nurture followers into loyal\, long-term customers without feeling overwhelmed.
URL:https://investinangus.com/event/lunch-and-learn-selling-on-social-media-the-three-step-conversion-formula/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250905T120000
DTEND;TZID=UTC:20250905T123000
DTSTAMP:20260427T031948
CREATED:20250825T153040Z
LAST-MODIFIED:20250825T153040Z
UID:10091855-1757073600-1757075400@investinangus.com
SUMMARY:Lunch and Learn: Where should you focus your e-commerce strategy
DESCRIPTION:With so many e-commerce channels to choose from\, it can be overwhelming to decide where to focus your time and budget. \nLed by Carina McLeod \, this session will explore the key differences between selling on Amazon\, building your own direct-to-consumer (D2C) website and tapping into emerging platforms like TikTok Shop. \nShe’ll cover the pros and cons of each\, what it takes to succeed on them and how to align your channel strategy with your brand goals\, resources and stage of growth. \nWhether you’re starting out or looking to scale\, the talk will offer a practical framework to help you make smarter\, more confident investment decisions. \nTopics covered in this session: \n\nThe key differences between e-commerce platforms and selling direct to consumer\nHow to tap into emerging platforms like TikTok Shop\nHow to bring your channel strategy into line with your brand goals
URL:https://investinangus.com/event/lunch-and-learn-where-should-you-focus-your-e-commerce-strategy/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250904T100000
DTEND;TZID=UTC:20250904T120000
DTSTAMP:20260427T031948
CREATED:20250808T101422Z
LAST-MODIFIED:20250808T101422Z
UID:10091694-1756980000-1756987200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250903T143000
DTEND;TZID=UTC:20250903T163000
DTSTAMP:20260427T031948
CREATED:20250825T133709Z
LAST-MODIFIED:20250825T133709Z
UID:10091812-1756909800-1756917000@investinangus.com
SUMMARY:Black Friday 2025 - Plan For Success
DESCRIPTION:With demand set to surge across eMarketplaces around Black Friday 2025\, now is the perfect time to refine your online selling strategy and skills. \nWhether you’re an experienced online seller or just starting out\, this session will provide actionable steps to set you up for success on eMarketplaces like Amazon. \nThis event will guide you through the essentials of preparing your product listings\, optimising keywords\, and ensuring your offers are visible to the right customers at the right time. \nWe’ll dive into practical tactics for boosting conversions\, including how to create compelling product content and designing strategic pricing strategies. \nAttendees will also learn how to leverage Amazon’s promotional tools\, advertising options\, and customer insights to capture more buyers during peak traffic hours.
URL:https://investinangus.com/event/black-friday-2025-plan-for-success/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250903T120000
DTEND;TZID=UTC:20250903T123000
DTSTAMP:20260427T031948
CREATED:20250825T152831Z
LAST-MODIFIED:20250825T152831Z
UID:10091851-1756900800-1756902600@investinangus.com
SUMMARY:Lunch and Learn: Turning creative thinking into consistent online momentum
DESCRIPTION:Do you have great ideas but no clear path to action? \nIn this energising Lunch and Learn\, digital strategist and coach Alison Kenward shares how to turn creative thinking into consistent online momentum – without the overwhelm. \nThis session is packed with actionable insight and practical tools for founders\, coaches and creatives who are ready to make things happen. \nTopics covered in this session: \n\nLearn how to simplify your digital marketing strategy\nHow to structure your first (or next) funnel\nStart using tools like Kajabi to grow your business with clarity and confidence
URL:https://investinangus.com/event/lunch-and-learn-turning-creative-thinking-into-consistent-online-momentum/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T140000
DTEND;TZID=UTC:20250902T160000
DTSTAMP:20260427T031948
CREATED:20250728T121542Z
LAST-MODIFIED:20250728T121542Z
UID:10091557-1756821600-1756828800@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T130000
DTEND;TZID=UTC:20250902T150000
DTSTAMP:20260427T031948
CREATED:20250808T122052Z
LAST-MODIFIED:20250808T122052Z
UID:10091744-1756818000-1756825200@investinangus.com
SUMMARY:Digital marketing that works: Practical advice for small businesses
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’ll walk you through the essential digital marketing strategies every small business needs to grow online\, connect with customers and stay secure. \nWhether you’re just starting out or looking to sharpen your current approach\, this session is packed with practical guidance and affordable tools to help you market your business more effectively. \nLed by Alison Battisby\, an expert in small business marketing\, this session covers everything from building your presence on social media to improving your visibility in search engines\, creating content that captures attention and sending emails that convert – all while following key security best practices to protect your business and your customers. \nKey takeaways from this session: \n\nSocial media marketing strategies: Learn how to choose the right platforms and develop content that resonates with your audience.\nCreating engaging content: Discover tips and formats to help you produce content that drives engagement and builds community.\nSEO basics for small businesses: Understand how search engines work and how to improve your website’s visibility on a budget.\nEmail marketing best practices: Explore how to run effective email campaigns while keeping customer data secure and GDPR-compliant.\nFree and low-cost digital marketing tools: Get recommendations for powerful tools that help you do more with less.\nSecurity best practice: Learn simple but effective measures – like strong passwords and multi-factor authentication – to protect your business online.
URL:https://investinangus.com/event/digital-marketing-that-works-practical-advice-for-small-businesses/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250901T093000
DTEND;TZID=UTC:20250901T113000
DTSTAMP:20260427T031948
CREATED:20250728T121442Z
LAST-MODIFIED:20250728T121442Z
UID:10091555-1756719000-1756726200@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250829T120000
DTEND;TZID=UTC:20250829T140000
DTSTAMP:20260427T031948
CREATED:20250623T092024Z
LAST-MODIFIED:20250623T092024Z
UID:10091449-1756468800-1756476000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250828T140000
DTEND;TZID=UTC:20250828T160000
DTSTAMP:20260427T031948
CREATED:20250623T091938Z
LAST-MODIFIED:20250623T091938Z
UID:10091447-1756389600-1756396800@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T180000
DTEND;TZID=UTC:20250827T200000
DTSTAMP:20260427T031948
CREATED:20250623T091835Z
LAST-MODIFIED:20250623T091835Z
UID:10091445-1756317600-1756324800@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T140000
DTEND;TZID=UTC:20250827T160000
DTSTAMP:20260427T031948
CREATED:20250623T091752Z
LAST-MODIFIED:20250623T091752Z
UID:10091443-1756303200-1756310400@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T130000
DTEND;TZID=UTC:20250827T150000
DTSTAMP:20260427T031948
CREATED:20250808T121531Z
LAST-MODIFIED:20250808T121531Z
UID:10091735-1756299600-1756306800@investinangus.com
SUMMARY:Growing your online network to attract new customers
DESCRIPTION:Developing a network of potential partners and customers with Alison Battisby \n\nLearn how to create a compelling LinkedIn profile that builds trust\, highlights your value proposition and attracts potential partners\, clients and investors\nDiscover proven techniques for identifying and connecting with the right people to grow your business network\nUnderstand how to use posts\, articles and comments to generate meaningful conversations that can lead to opportunities\n\nSelling products outside of your existing network with Carol Carson \n\nExplore online sales channels to get your products in front of new buyers\nTapping into collaborations\, referrals and affiliates and reaching new customers\nUsing social media to find buyers and reach customers beyond your current followers
URL:https://investinangus.com/event/growing-your-online-network-to-attract-new-customers/
CATEGORIES:Digital Marketing
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END:VCALENDAR