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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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X-PUBLISHED-TTL:PT1H
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TZID:UTC
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TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250903T143000
DTEND;TZID=UTC:20250903T163000
DTSTAMP:20260427T070956
CREATED:20250825T133709Z
LAST-MODIFIED:20250825T133709Z
UID:10091812-1756909800-1756917000@investinangus.com
SUMMARY:Black Friday 2025 - Plan For Success
DESCRIPTION:With demand set to surge across eMarketplaces around Black Friday 2025\, now is the perfect time to refine your online selling strategy and skills. \nWhether you’re an experienced online seller or just starting out\, this session will provide actionable steps to set you up for success on eMarketplaces like Amazon. \nThis event will guide you through the essentials of preparing your product listings\, optimising keywords\, and ensuring your offers are visible to the right customers at the right time. \nWe’ll dive into practical tactics for boosting conversions\, including how to create compelling product content and designing strategic pricing strategies. \nAttendees will also learn how to leverage Amazon’s promotional tools\, advertising options\, and customer insights to capture more buyers during peak traffic hours.
URL:https://investinangus.com/event/black-friday-2025-plan-for-success/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250903T120000
DTEND;TZID=UTC:20250903T123000
DTSTAMP:20260427T070957
CREATED:20250825T152831Z
LAST-MODIFIED:20250825T152831Z
UID:10091851-1756900800-1756902600@investinangus.com
SUMMARY:Lunch and Learn: Turning creative thinking into consistent online momentum
DESCRIPTION:Do you have great ideas but no clear path to action? \nIn this energising Lunch and Learn\, digital strategist and coach Alison Kenward shares how to turn creative thinking into consistent online momentum – without the overwhelm. \nThis session is packed with actionable insight and practical tools for founders\, coaches and creatives who are ready to make things happen. \nTopics covered in this session: \n\nLearn how to simplify your digital marketing strategy\nHow to structure your first (or next) funnel\nStart using tools like Kajabi to grow your business with clarity and confidence
URL:https://investinangus.com/event/lunch-and-learn-turning-creative-thinking-into-consistent-online-momentum/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T140000
DTEND;TZID=UTC:20250902T160000
DTSTAMP:20260427T070957
CREATED:20250728T121542Z
LAST-MODIFIED:20250728T121542Z
UID:10091557-1756821600-1756828800@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T130000
DTEND;TZID=UTC:20250902T150000
DTSTAMP:20260427T070957
CREATED:20250808T122052Z
LAST-MODIFIED:20250808T122052Z
UID:10091744-1756818000-1756825200@investinangus.com
SUMMARY:Digital marketing that works: Practical advice for small businesses
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’ll walk you through the essential digital marketing strategies every small business needs to grow online\, connect with customers and stay secure. \nWhether you’re just starting out or looking to sharpen your current approach\, this session is packed with practical guidance and affordable tools to help you market your business more effectively. \nLed by Alison Battisby\, an expert in small business marketing\, this session covers everything from building your presence on social media to improving your visibility in search engines\, creating content that captures attention and sending emails that convert – all while following key security best practices to protect your business and your customers. \nKey takeaways from this session: \n\nSocial media marketing strategies: Learn how to choose the right platforms and develop content that resonates with your audience.\nCreating engaging content: Discover tips and formats to help you produce content that drives engagement and builds community.\nSEO basics for small businesses: Understand how search engines work and how to improve your website’s visibility on a budget.\nEmail marketing best practices: Explore how to run effective email campaigns while keeping customer data secure and GDPR-compliant.\nFree and low-cost digital marketing tools: Get recommendations for powerful tools that help you do more with less.\nSecurity best practice: Learn simple but effective measures – like strong passwords and multi-factor authentication – to protect your business online.
URL:https://investinangus.com/event/digital-marketing-that-works-practical-advice-for-small-businesses/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250901T093000
DTEND;TZID=UTC:20250901T113000
DTSTAMP:20260427T070957
CREATED:20250728T121442Z
LAST-MODIFIED:20250728T121442Z
UID:10091555-1756719000-1756726200@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-11/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250829T120000
DTEND;TZID=UTC:20250829T140000
DTSTAMP:20260427T070957
CREATED:20250623T092024Z
LAST-MODIFIED:20250623T092024Z
UID:10091449-1756468800-1756476000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250828T140000
DTEND;TZID=UTC:20250828T160000
DTSTAMP:20260427T070957
CREATED:20250623T091938Z
LAST-MODIFIED:20250623T091938Z
UID:10091447-1756389600-1756396800@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T180000
DTEND;TZID=UTC:20250827T200000
DTSTAMP:20260427T070957
CREATED:20250623T091835Z
LAST-MODIFIED:20250623T091835Z
UID:10091445-1756317600-1756324800@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T140000
DTEND;TZID=UTC:20250827T160000
DTSTAMP:20260427T070957
CREATED:20250623T091752Z
LAST-MODIFIED:20250623T091752Z
UID:10091443-1756303200-1756310400@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-16/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250827T130000
DTEND;TZID=UTC:20250827T150000
DTSTAMP:20260427T070957
CREATED:20250808T121531Z
LAST-MODIFIED:20250808T121531Z
UID:10091735-1756299600-1756306800@investinangus.com
SUMMARY:Growing your online network to attract new customers
DESCRIPTION:Developing a network of potential partners and customers with Alison Battisby \n\nLearn how to create a compelling LinkedIn profile that builds trust\, highlights your value proposition and attracts potential partners\, clients and investors\nDiscover proven techniques for identifying and connecting with the right people to grow your business network\nUnderstand how to use posts\, articles and comments to generate meaningful conversations that can lead to opportunities\n\nSelling products outside of your existing network with Carol Carson \n\nExplore online sales channels to get your products in front of new buyers\nTapping into collaborations\, referrals and affiliates and reaching new customers\nUsing social media to find buyers and reach customers beyond your current followers
URL:https://investinangus.com/event/growing-your-online-network-to-attract-new-customers/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250826T140000
DTEND;TZID=UTC:20250826T160000
DTSTAMP:20260427T070957
CREATED:20250623T091621Z
LAST-MODIFIED:20250623T091621Z
UID:10091439-1756216800-1756224000@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-27/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250825T130000
DTEND;TZID=UTC:20250825T150000
DTSTAMP:20260427T070957
CREATED:20250623T091453Z
LAST-MODIFIED:20250623T091453Z
UID:10091435-1756126800-1756134000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-42/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250821T100000
DTEND;TZID=UTC:20250821T120000
DTSTAMP:20260427T070957
CREATED:20250623T091406Z
LAST-MODIFIED:20250623T091406Z
UID:10091433-1755770400-1755777600@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250820T130000
DTEND;TZID=UTC:20250820T150000
DTSTAMP:20260427T070957
CREATED:20250808T121414Z
LAST-MODIFIED:20250808T121414Z
UID:10091733-1755694800-1755702000@investinangus.com
SUMMARY:Scaling lead generation and developing a clear value proposition
DESCRIPTION:How to grow your business by scaling your lead generation with Laura Burton \n\nHow to design a scalable online lead generation system\nThe key assets and tools you need to do the heavy lifting for you (yes\, we’ll talk AI)\nWhat to consider before you scale your leads (There might be another way to grow)\n\nDeveloping a clear value proposition with Leisa Pickles \n\nDiscover the three essential ingredients of a killer value proposition\nLearn how to reflect your customer’s exact needs using their own language to build connection and trust\nExplore how to communicate your value clearly on social media to attract better-fit leads and generate more interest
URL:https://investinangus.com/event/scaling-lead-generation-and-developing-a-clear-value-proposition/
CATEGORIES:Business Planning,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250818T140000
DTEND;TZID=UTC:20250818T160000
DTSTAMP:20260427T070957
CREATED:20250623T091051Z
LAST-MODIFIED:20250623T091051Z
UID:10091429-1755525600-1755532800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-36/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250818T100000
DTEND;TZID=UTC:20250818T120000
DTSTAMP:20260427T070957
CREATED:20250623T091008Z
LAST-MODIFIED:20250623T091008Z
UID:10091427-1755511200-1755518400@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250813T140000
DTEND;TZID=UTC:20250813T163000
DTSTAMP:20260427T070957
CREATED:20250808T115517Z
LAST-MODIFIED:20250808T115517Z
UID:10091718-1755093600-1755102600@investinangus.com
SUMMARY:Amazon and eMarketplaces drop-in clinic
DESCRIPTION:Ali Shariat and Zamir Cajee will lead this drop-in session on everything you need to know about the most popular eMarketplaces. \nCovering all major online marketplaces including including Amazon\, eBay\, Alibaba\, Faire\, and Etsy\, the session will offer general information as well as personal advice for your business.
URL:https://investinangus.com/event/amazon-and-emarketplaces-drop-in-clinic-2/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T130000
DTEND;TZID=UTC:20250812T150000
DTSTAMP:20260427T070957
CREATED:20250704T081244Z
LAST-MODIFIED:20250704T081244Z
UID:10091522-1755003600-1755010800@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T100000
DTEND;TZID=UTC:20250812T120000
DTSTAMP:20260427T070957
CREATED:20250623T090754Z
LAST-MODIFIED:20250623T090754Z
UID:10091421-1754992800-1755000000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T140000
DTEND;TZID=UTC:20250811T160000
DTSTAMP:20260427T070957
CREATED:20250623T090705Z
LAST-MODIFIED:20250623T090705Z
UID:10091419-1754920800-1754928000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-36/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T100000
DTEND;TZID=UTC:20250811T120000
DTSTAMP:20260427T070957
CREATED:20250623T090621Z
LAST-MODIFIED:20250623T090621Z
UID:10091417-1754906400-1754913600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-17/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T140000
DTEND;TZID=UTC:20250806T160000
DTSTAMP:20260427T070957
CREATED:20250623T090333Z
LAST-MODIFIED:20250623T090333Z
UID:10091411-1754488800-1754496000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T100000
DTEND;TZID=UTC:20250806T120000
DTSTAMP:20260427T070957
CREATED:20250623T090249Z
LAST-MODIFIED:20250623T090249Z
UID:10091409-1754474400-1754481600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T160000
DTSTAMP:20260427T070957
CREATED:20250623T090140Z
LAST-MODIFIED:20250623T090140Z
UID:10091406-1754402400-1754409600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-41/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T140000
DTEND;TZID=UTC:20250731T160000
DTSTAMP:20260427T070957
CREATED:20250609T102450Z
LAST-MODIFIED:20250609T102450Z
UID:10091334-1753970400-1753977600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T120000
DTEND;TZID=UTC:20250730T123000
DTSTAMP:20260427T070957
CREATED:20250728T143756Z
LAST-MODIFIED:20250728T143756Z
UID:10091605-1753876800-1753878600@investinangus.com
SUMMARY:Lunch and Learn: Smarter ways to reuse your content
DESCRIPTION:In this Lunch and Learn\, Emma Goode\, founder of 24 fingers\, shares how to get maximum value from the content you already have without reinventing the wheel. \nShe explains how one blog\, video or post can be turned into multiple pieces of content that keep your marketing working harder\, for longer. \nEmma will break down practical\, simple ways to repurpose and multiply what you already do and show you how to stop wasting time creating content that only gets used once. \nKey takeaways from this session: \n\nDiscover how to stretch one piece of content into 24 valuable posts\, emails\, videos and more\nLearn a simple framework to make your marketing work harder and last longer\nPick up quick wins you can use straight away to save time and money\n\nEmma is the founder of 24 fingers\, a company that helps small businesses that are all fingers and thumbs with their online marketing. By using hands\, hearts and minds (and 30 years’ experience in the industry)\, 24 fingers helps founders grow their businesses and brand through digital marketing\, including social media\, SEO\, content marketing and lead generation.
URL:https://investinangus.com/event/lunch-and-learn-smarter-ways-to-reuse-your-content/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T130000
DTEND;TZID=UTC:20250729T150000
DTSTAMP:20260427T070957
CREATED:20250728T143627Z
LAST-MODIFIED:20250728T143650Z
UID:10091603-1753794000-1753801200@investinangus.com
SUMMARY:Ready\, set\, launch: Essential digital tools to grow your new business
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’re excited to bring you a practical and empowering session designed to help you get your business off to a strong digital start. \nWhether your entrepreneurship is just beginning or you’re looking to strengthen your online presence\, this workshop will guide you through the essential digital tools and strategies needed to launch and grow a successful business in today’s connected world. \nLed by our expert speaker Nick Binza\, the session will cover everything from building your online presence to choosing the right digital tools and setting up foundational systems like websites\, payments and CRM platforms. \nYou’ll also learn the basics of digital marketing and how to automate key business functions to save time and money. Plus\, we’ll cover the critical topic of getting your cyber security right from the very beginning\, so your business stays protected as it grows. \nNick is the founder of Purpose Digital and former head of e-commerce and marketing at Mous\, where he scaled the business from £1 million to £17 million turnover in just three years. At Purpose Digital\, he helps start-ups and growing brands accelerate their e-commerce – whether that’s landing their first sale or reaching £10 million in revenue. His team recently helped Pot Gang triple their revenue to over £2 million and works with a range of D2C and B2B brands\, delivering practical\, results-driven digital growth.
URL:https://investinangus.com/event/ready-set-launch-essential-digital-tools-to-grow-your-new-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T100000
DTEND;TZID=UTC:20250729T120000
DTSTAMP:20260427T070957
CREATED:20250609T102314Z
LAST-MODIFIED:20250609T102314Z
UID:10091330-1753783200-1753790400@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T140000
DTEND;TZID=UTC:20250728T160000
DTSTAMP:20260427T070957
CREATED:20250609T102232Z
LAST-MODIFIED:20250609T102232Z
UID:10091328-1753711200-1753718400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T100000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260427T070957
CREATED:20250609T102010Z
LAST-MODIFIED:20250609T102010Z
UID:10091322-1753437600-1753444800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-19/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR