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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T100000
DTEND;TZID=UTC:20250811T120000
DTSTAMP:20260427T102012
CREATED:20250623T090621Z
LAST-MODIFIED:20250623T090621Z
UID:10091417-1754906400-1754913600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-17/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T140000
DTEND;TZID=UTC:20250806T160000
DTSTAMP:20260427T102012
CREATED:20250623T090333Z
LAST-MODIFIED:20250623T090333Z
UID:10091411-1754488800-1754496000@investinangus.com
SUMMARY:Social media essentials: LinkedIn
DESCRIPTION:No longer just an online CV\, LinkedIn can be an incredibly powerful – and profitable – business tool. \nDuring this webinar\, you will: \n\nLearn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives\nLearn the difference between personal and company profiles and how to optimise them for both maximum visibility and brand awareness\nUnderstand that content is king on LinkedIn\, and we’ll show you how to plan and produce captivating content that enriches your brand
URL:https://investinangus.com/event/social-media-essentials-linkedin-12/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T100000
DTEND;TZID=UTC:20250806T120000
DTSTAMP:20260427T102012
CREATED:20250623T090249Z
LAST-MODIFIED:20250623T090249Z
UID:10091409-1754474400-1754481600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T160000
DTSTAMP:20260427T102012
CREATED:20250623T090140Z
LAST-MODIFIED:20250623T090140Z
UID:10091406-1754402400-1754409600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-41/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250731T140000
DTEND;TZID=UTC:20250731T160000
DTSTAMP:20260427T102012
CREATED:20250609T102450Z
LAST-MODIFIED:20250609T102450Z
UID:10091334-1753970400-1753977600@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-7/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T120000
DTEND;TZID=UTC:20250730T123000
DTSTAMP:20260427T102012
CREATED:20250728T143756Z
LAST-MODIFIED:20250728T143756Z
UID:10091605-1753876800-1753878600@investinangus.com
SUMMARY:Lunch and Learn: Smarter ways to reuse your content
DESCRIPTION:In this Lunch and Learn\, Emma Goode\, founder of 24 fingers\, shares how to get maximum value from the content you already have without reinventing the wheel. \nShe explains how one blog\, video or post can be turned into multiple pieces of content that keep your marketing working harder\, for longer. \nEmma will break down practical\, simple ways to repurpose and multiply what you already do and show you how to stop wasting time creating content that only gets used once. \nKey takeaways from this session: \n\nDiscover how to stretch one piece of content into 24 valuable posts\, emails\, videos and more\nLearn a simple framework to make your marketing work harder and last longer\nPick up quick wins you can use straight away to save time and money\n\nEmma is the founder of 24 fingers\, a company that helps small businesses that are all fingers and thumbs with their online marketing. By using hands\, hearts and minds (and 30 years’ experience in the industry)\, 24 fingers helps founders grow their businesses and brand through digital marketing\, including social media\, SEO\, content marketing and lead generation.
URL:https://investinangus.com/event/lunch-and-learn-smarter-ways-to-reuse-your-content/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T130000
DTEND;TZID=UTC:20250729T150000
DTSTAMP:20260427T102012
CREATED:20250728T143627Z
LAST-MODIFIED:20250728T143650Z
UID:10091603-1753794000-1753801200@investinangus.com
SUMMARY:Ready\, set\, launch: Essential digital tools to grow your new business
DESCRIPTION:In this business.connected workshop in partnership with Vodafone Business\, we’re excited to bring you a practical and empowering session designed to help you get your business off to a strong digital start. \nWhether your entrepreneurship is just beginning or you’re looking to strengthen your online presence\, this workshop will guide you through the essential digital tools and strategies needed to launch and grow a successful business in today’s connected world. \nLed by our expert speaker Nick Binza\, the session will cover everything from building your online presence to choosing the right digital tools and setting up foundational systems like websites\, payments and CRM platforms. \nYou’ll also learn the basics of digital marketing and how to automate key business functions to save time and money. Plus\, we’ll cover the critical topic of getting your cyber security right from the very beginning\, so your business stays protected as it grows. \nNick is the founder of Purpose Digital and former head of e-commerce and marketing at Mous\, where he scaled the business from £1 million to £17 million turnover in just three years. At Purpose Digital\, he helps start-ups and growing brands accelerate their e-commerce – whether that’s landing their first sale or reaching £10 million in revenue. His team recently helped Pot Gang triple their revenue to over £2 million and works with a range of D2C and B2B brands\, delivering practical\, results-driven digital growth.
URL:https://investinangus.com/event/ready-set-launch-essential-digital-tools-to-grow-your-new-business/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250729T100000
DTEND;TZID=UTC:20250729T120000
DTSTAMP:20260427T102012
CREATED:20250609T102314Z
LAST-MODIFIED:20250609T102314Z
UID:10091330-1753783200-1753790400@investinangus.com
SUMMARY:Google Analytics – Understand how your website performs
DESCRIPTION:Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions\, including: \n\nWhich marketing channels drive traffic to your site?\nWhat pages are users looking at the most?\nWhat impact does mobile have on your potential customers?\n\nDuring this webinar\, we’ll help you understand how Google Analytics is set up and give you an overview of key reports. We’ll also look at other web analytics tools to help you online.
URL:https://investinangus.com/event/google-analytics-understand-how-your-website-performs-26/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T140000
DTEND;TZID=UTC:20250728T160000
DTSTAMP:20260427T102012
CREATED:20250609T102232Z
LAST-MODIFIED:20250609T102232Z
UID:10091328-1753711200-1753718400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T100000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260427T102012
CREATED:20250609T102010Z
LAST-MODIFIED:20250609T102010Z
UID:10091322-1753437600-1753444800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-19/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T140000
DTEND;TZID=UTC:20250724T160000
DTSTAMP:20260427T102012
CREATED:20250609T101917Z
LAST-MODIFIED:20250609T101917Z
UID:10091320-1753365600-1753372800@investinangus.com
SUMMARY:Social media essentials: Instagram
DESCRIPTION:Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: \n\nGetting the setup right and benefitting from the available business tools\nBest practice profiles\, and some strategies to help your business stand out from the crowd\nThe types of audience you can reach via this platform and the factors and analytics such as cost and timing of posting images and how that can maximise impact\nThe various types of content you can post to Instagram\, from regular posts to Stories and Reels
URL:https://investinangus.com/event/social-media-essentials-instagram-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250724T100000
DTEND;TZID=UTC:20250724T120000
DTSTAMP:20260427T102012
CREATED:20250609T101831Z
LAST-MODIFIED:20250609T101831Z
UID:10091318-1753351200-1753358400@investinangus.com
SUMMARY:Social media essentials: Facebook
DESCRIPTION:Get to grips with Facebook – the world’s most popular social networking platform. \nIn this webinar you will: \n\nLearn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy\nBetter understand the algorithm behind Facebook\, and how to create great content that achieves a bigger reach and impact\nLearn from the stats and data you can get from the system and discover who your most interested customers/clients are\nUnderstand the power of Facebook advertising\, and other selling options available to you\nDiscover other business opportunities presented by Facebook\, including how to promote and sell products and services\nBe introduced to ‘Business Suite’ – a free Facebook dashboard to manage all your business activity
URL:https://investinangus.com/event/social-media-essentials-facebook-15/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T100000
DTEND;TZID=UTC:20250723T120000
DTSTAMP:20260427T102012
CREATED:20250609T101744Z
LAST-MODIFIED:20250609T101744Z
UID:10091315-1753264800-1753272000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-41/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250722T140000
DTEND;TZID=UTC:20250722T160000
DTSTAMP:20260427T102012
CREATED:20250609T101656Z
LAST-MODIFIED:20250609T101656Z
UID:10091313-1753192800-1753200000@investinangus.com
SUMMARY:Video production for digital marketing
DESCRIPTION:Video captures people’s attention online and is important for getting your message across\, while engaging with your target audience. \nLearn how to: \n\nChoose what type of video to create to suit your business objectives\nPlan\, shoot\, edit\, and upload video without special kit or expertise\nGet to know the various digital platforms that can be utilised to view and share video content\nSee what editing apps are available and how to add music and subtitles
URL:https://investinangus.com/event/video-production-for-digital-marketing-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250717T100000
DTEND;TZID=UTC:20250717T120000
DTSTAMP:20260427T102012
CREATED:20250609T101450Z
LAST-MODIFIED:20250609T101450Z
UID:10091307-1752746400-1752753600@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-35/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250715T100000
DTEND;TZID=UTC:20250715T120000
DTSTAMP:20260427T102012
CREATED:20250609T100453Z
LAST-MODIFIED:20250609T100507Z
UID:10091304-1752573600-1752580800@investinangus.com
SUMMARY:Creating an effective email marketing strategy
DESCRIPTION:Customers buy from businesses that they know\, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience\, but your results will improve with a structured plan and the best practices that will be explored in this webinar. Whether you’re new to email marketing or you’re looking to optimise your email strategy\, this webinar enable you to: \n\nAdopt email marketing into your wider marketing strategy and gain insight into your target audience\nUnderstand the key stages of an effective marketing strategy\nSegment your audiences and to target and position your offering to them effectively\nCreate a value-driven and customer-focussed content for email marketing whilst measuring and testing it’s effectiveness\nIdentify the most suitable platforms and tools for email marketing campaigns\, including different paid-for account levels\nOptimise the different components of a successful email campaign\nUse reporting and key metrics to make sure your campaigns are successful\nBe compliant with legal requirements relating to email communications and use best practices for escaping the spam folder
URL:https://investinangus.com/event/creating-an-effective-email-marketing-strategy-13/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T140000
DTEND;TZID=UTC:20250710T160000
DTSTAMP:20260427T102012
CREATED:20250606T142202Z
LAST-MODIFIED:20250606T142202Z
UID:10091294-1752156000-1752163200@investinangus.com
SUMMARY:An introduction to business websites
DESCRIPTION:This webinar will take you through all the steps required to design\, build and host a business website. You will learn about: \n\nThe need to determine website objectives\nThe importance of knowing who your audience is and measuring results\nSetting clear calls to action and creating engaging content\nCreating your brand’s visual identity online\, your site’s blueprint and how you can structure your site map\nWhat’s involved in registering your domain\, maintaining your site content\, and options for hosting it\n\nThis webinar will also offer guidance on when and how to outsource your website development\, covering topics such as choosing a suitable content management system\, what to organise first and costing for the work.
URL:https://investinangus.com/event/an-introduction-to-business-websites-10/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250710T100000
DTEND;TZID=UTC:20250710T120000
DTSTAMP:20260427T102012
CREATED:20250606T142029Z
LAST-MODIFIED:20250606T142029Z
UID:10091292-1752141600-1752148800@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 1: On page optimisation
DESCRIPTION:Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings\, ensuring you understand what key words and phrases your potential customers are using when searching online\, and how to optimise your website as a result. \nWe will cover: \n\nHow search engines work\, and the ‘on-page’ factors used to rank your site\nUnderstanding customer search behaviour\nKeyword research tools and how to benefit from them\nOptimising your website content for search engines
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-1-on-page-optimisation-35/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T100000
DTEND;TZID=UTC:20250709T120000
DTSTAMP:20260427T102012
CREATED:20250606T141948Z
LAST-MODIFIED:20250606T141948Z
UID:10091290-1752055200-1752062400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-11/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250703T140000
DTEND;TZID=UTC:20250703T160000
DTSTAMP:20260427T102012
CREATED:20250606T141733Z
LAST-MODIFIED:20250606T141733Z
UID:10091284-1751551200-1751558400@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-16/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T130000
DTEND;TZID=UTC:20250702T150000
DTSTAMP:20260427T102012
CREATED:20250606T141551Z
LAST-MODIFIED:20250606T141551Z
UID:10091280-1751461200-1751468400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T100000
DTEND;TZID=UTC:20250702T163000
DTSTAMP:20260427T102012
CREATED:20250612T105426Z
LAST-MODIFIED:20250612T105426Z
UID:10091369-1751450400-1751473800@investinangus.com
SUMMARY:Get Found Everywhere: Boost Your Digital Visibility in a Changing World
DESCRIPTION:Search behaviour is evolving – people now speak naturally to voice assistants and AI tools\, not just type into Google. This workshop shows you how to show up wherever your customers are searching: Google\, Bing\, AI platforms\, social media\, and voice search. \nWe’ll start with the basics\, then guide you through a clear\, practical process to boost your visibility. Each slide includes an AI prompt to tailor to your business\, saving you hours of guesswork. \nAI is transforming SEO. Learn how to use AI to: \n• Discover high-value and long-tail keywords\n• Analyse search intent and user behaviour\n• Predict emerging trends\n• Blend AI with traditional SEO techniques \nWho Should Attend \n• Business owners aiming to boost search visibility\n• Content creators seeking smarter SEO strategies\n• Anyone ready to explore AI-driven SEO \nCome Prepared (Ideally): \n• A live website\, access to your admin panel\, Google Business Profile\, Google & Microsoft accounts\, and a ChatGPT or Gemini subscription. \nDon’t have all that? No problem. You’ll learn what’s essential and how to build from where you are. \nMost important:\n• A willingness to act\, a rough idea of your offer\, and curiosity about how visible you are now\n• Bring a laptop or notebook – this is a hands-on session designed to get you taking action immediately
URL:https://investinangus.com/event/get-found-everywhere-boost-your-digital-visibility-in-a-changing-world/
LOCATION:Arbroath Football Club\, Gayfield Park\, Arbroath\, DD11 1QJ
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250630T140000
DTEND;TZID=UTC:20250630T160000
DTSTAMP:20260427T102012
CREATED:20250512T084500Z
LAST-MODIFIED:20250512T084500Z
UID:10091184-1751292000-1751299200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-18/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250625T120000
DTEND;TZID=UTC:20250625T140000
DTSTAMP:20260427T102012
CREATED:20250512T084413Z
LAST-MODIFIED:20250512T084413Z
UID:10091182-1750852800-1750860000@investinangus.com
SUMMARY:Social media essentials: TikTok and Instagram Reels
DESCRIPTION:TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos\, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. \nWe will cover: \n\nHow to optimise your TikTok and Instagram accounts for the best results with video\nHow to discover the latest trends on each platform and leverage this to create popular videos for your business\nIdeas for creating content to entertain\, inspire or educate your audience (with lots of examples from a variety of relevant TikTok and Reels accounts)\nHow to increase engagement and reach by paying attention to your videos’ structure\, duration\, titles and understanding hashtags and algorithms\nThe best kit\, apps and workflow to create bitesize vertical videos for both platforms
URL:https://investinangus.com/event/social-media-essentials-tiktok-and-instagram-reels-14/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250624T100000
DTEND;TZID=UTC:20250624T110000
DTSTAMP:20260427T102012
CREATED:20250522T162518Z
LAST-MODIFIED:20250522T162518Z
UID:10091243-1750759200-1750762800@investinangus.com
SUMMARY:Faire: Setting your brand up for success on the marketplace
DESCRIPTION:Faire is the world’s largest wholesale marketplace. It helps independent retailers discover bestsellers and supports brands to connect with those retailers\, while simplifying wholesale operations. \nFaire already works with hundreds of independent retailers and brands across Scotland. It’s partnering with Scottish Enterprise to ensure both retailers and brands feel supported on the platform. \nYou’ll learn: \n\nWhy retailers buy on Faire – and how your brand can reach them\nHow to optimise your profile and presence\nHow to use Faire’s order-taking tools\nHow to boost your ranking\nHow to improve conversion\, retention\, and sales\nHow to make the most of the algorithm\n\nThis webinar is for brands new to Faire – and those already using it – who want to grow their wholesale presence.
URL:https://investinangus.com/event/faire-setting-your-brand-up-for-success-on-the-marketplace/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250620T100000
DTEND;TZID=UTC:20250620T120000
DTSTAMP:20260427T102012
CREATED:20250512T084235Z
LAST-MODIFIED:20250512T084235Z
UID:10091177-1750413600-1750420800@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250618T100000
DTEND;TZID=UTC:20250618T120000
DTSTAMP:20260427T102012
CREATED:20250512T084019Z
LAST-MODIFIED:20250512T084019Z
UID:10091171-1750240800-1750248000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-40/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250617T100000
DTEND;TZID=UTC:20250617T120000
DTSTAMP:20260427T102012
CREATED:20250512T083932Z
LAST-MODIFIED:20250512T083932Z
UID:10091169-1750154400-1750161600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-19/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250612T140000
DTEND;TZID=UTC:20250612T160000
DTSTAMP:20260427T102012
CREATED:20250522T161219Z
LAST-MODIFIED:20250522T161219Z
UID:10091233-1749736800-1749744000@investinangus.com
SUMMARY:How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
DESCRIPTION:Join us as we take a further\, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google – the world’s leading research tool. \nWe will cover: \n\nHow to block or control what websites are allowed to ‘index’\nThe importance of a fast loading mobile website\nHow security and usability influence Google\nWhat “off-page” optimisation means\, and tactics to generate back-links\nThe importance of Local SEO\, and why a “Google Business Profile” is vital
URL:https://investinangus.com/event/how-to-improve-your-google-search-rankings-part-2-off-page-optimisation-technical-considerations-34/
CATEGORIES:Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250610T140000
DTEND;TZID=UTC:20250610T160000
DTSTAMP:20260427T102012
CREATED:20250509T103631Z
LAST-MODIFIED:20250509T103631Z
UID:10091167-1749564000-1749571200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
END:VCALENDAR