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DTSTART;TZID=UTC:20230621T093000
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SUMMARY:Build your own silk road to China
DESCRIPTION:In this online masterclass\, Scottish businesses will gain in depth knowledge of business\, digital and eCommerce\, along with great practical tips on how to break into and grow sales within the market.
URL:https://investinangus.com/event/build-your-own-silk-road-to-china/
CATEGORIES:Business Planning,Digital Marketing,International Trade,Marketing
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SUMMARY:Selling to Chinese consumers through cross-border eCommerce
DESCRIPTION:Over the past half-century\, China has achieved the greatest economic expansion the world has ever known\, lifting 800 million people out of poverty\, and creating a vast middle class – a group projected to account for 40 percent of the country’s total population by 2030. \nHow can Scottish businesses reach this huge consumer base? What are the steps required to start selling to Chinese customers? How should businesses protect their brand\, pricing\, and IP rights in the Chinese market? \nIn this workshop\, Tmall Global will introduce their B2B and B2C cross-border eCommerce solutions for Scottish FMCG businesses\, aiming to address some of the top perceived barriers to exporting to China. \nDATE: Wednesday 21 June \nTIME: 10am \nAGENDA: \n\nWelcome and Introduction – Scottish Enterprise\nAccessing the China market opportunity through cross-border eCommerce\n\n\nSpeakers:\n\no Mim Figueiredo\, Senior International Business Development Europe\, Tmall Global \no Fireside Chat – Selling online in China with Tmall Global \no Tommy Crooks\, Founder\, Edinburgh Natural Skincare Company \no Wei Fu\, Director\, Commercial Cross \n\nNetworking
URL:https://investinangus.com/event/selling-to-chinese-consumers-through-cross-border-ecommerce/
LOCATION:Scottish Enterprise\, 99 Haymarket Terrace\, Edinburgh\, EH12 5HD
CATEGORIES:International Trade
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