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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240806T150000
DTEND;TZID=UTC:20240806T170000
DTSTAMP:20260419T224111
CREATED:20240708T084454Z
LAST-MODIFIED:20240708T084454Z
UID:10089561-1722956400-1722963600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-27/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240812T120000
DTEND;TZID=UTC:20240812T130000
DTSTAMP:20260419T224111
CREATED:20240617T101210Z
LAST-MODIFIED:20240617T101210Z
UID:10089501-1723464000-1723467600@investinangus.com
SUMMARY:Why you need a strong personal brand to grow your business
DESCRIPTION:In this online session with brand photographer Gerri Campbell\, you will learn how to show your business in an authentic way. It will teach you how you can cut through the digital noise and show your values and personality to your ideal client. \nGerri is a personal brand photographer capturing the unique personality of business owners and their businesses with vibrant photos that stand out and really attract their ideal clients. \nIn this webinar you will: \n\nunderstand how to rise above the crowd in the busy digital space\ngain hands-on knowledge and practical tips that can be immediately applied to your personal brand\nengage in a discussion with experts and peers\, enriching your learning experience
URL:https://investinangus.com/event/why-you-need-a-strong-personal-brand-to-grow-your-business/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240813T100000
DTEND;TZID=UTC:20240813T120000
DTSTAMP:20260419T224111
CREATED:20240611T084244Z
LAST-MODIFIED:20240611T084244Z
UID:10089387-1723543200-1723550400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-13/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240816T140000
DTEND;TZID=UTC:20240816T160000
DTSTAMP:20260419T224111
CREATED:20240708T085532Z
LAST-MODIFIED:20240708T085532Z
UID:10089566-1723816800-1723824000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-5/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240821T103000
DTEND;TZID=UTC:20240821T123000
DTSTAMP:20260419T224111
CREATED:20240708T085631Z
LAST-MODIFIED:20240708T085631Z
UID:10089568-1724236200-1724243400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-5/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240827T140000
DTEND;TZID=UTC:20240827T170000
DTSTAMP:20260419T224111
CREATED:20240812T122324Z
LAST-MODIFIED:20240812T122324Z
UID:10089798-1724767200-1724778000@investinangus.com
SUMMARY:Marketing for your business - Skills Webinar
DESCRIPTION:This bootcamp has been designed as a beginner’s guide for businesses\, focused on the subject of marketing. \nWithout proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify\, profile and gain a deeper understanding of your target audiences\, how to conduct market research and build a marketing plan. It will also explain brand development and positioning – choosing your price points.
URL:https://investinangus.com/event/marketing-for-your-business-skills-webinar/
CATEGORIES:Marketing
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