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X-WR-CALNAME:Invest in Angus
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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T100000
DTEND;TZID=UTC:20241107T120000
DTSTAMP:20260419T104146
CREATED:20240902T134428Z
LAST-MODIFIED:20240902T134428Z
UID:10089957-1730973600-1730980800@investinangus.com
SUMMARY:An Introduction to Canva
DESCRIPTION:Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. \nBring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic\, bespoke images for your brand. \nIn this workshop\, we’ll cover: \n\nHow to register for a free Canva.com account\nA walk-through of the platform\, including features and toolbars\nThe importance of fonts\, colours\, and effects for maximum impact\nHow to use Canva design templates and adapt them for your business\nHow to create your own designs from scratch using your own imagery\nHow to insert animation on your photos and text\nHow to create engaging reels\nAn explanation of different types of social media content\nHow to save and download from Canva\nHow to upload to Meta Suite Planner\n\nDon’t miss out. Take control of your brand imagery and create stunning visuals for online use. Book your place now!
URL:https://investinangus.com/event/an-introduction-to-canva/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241107T130000
DTEND;TZID=UTC:20241107T150000
DTSTAMP:20260419T104146
CREATED:20241014T094052Z
LAST-MODIFIED:20241014T094052Z
UID:10090073-1730984400-1730991600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-32/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241114T180000
DTEND;TZID=UTC:20241114T200000
DTSTAMP:20260419T104146
CREATED:20241014T100535Z
LAST-MODIFIED:20241014T100535Z
UID:10090090-1731607200-1731614400@investinangus.com
SUMMARY:Kickstart your Marketing
DESCRIPTION:The workshop will cover the basic principles of marketing\, including target audience identification\, competitor analysis\, value proposition\, and the development of marketing strategies. \nThe workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content \nOverall\, this workshop is ideal for businesses – new and existing – who want to gain a solid understanding of the basics. By the end of the workshop\, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.
URL:https://investinangus.com/event/kickstart-your-marketing-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T093000
DTEND;TZID=UTC:20241121T170000
DTSTAMP:20260419T104146
CREATED:20241021T164818Z
LAST-MODIFIED:20241021T164818Z
UID:10090182-1732181400-1732208400@investinangus.com
SUMMARY:eCommerce and Digital Trade Symposium
DESCRIPTION:The programme will feature presentations\, case studies\, and panel discussions hosted by industry leaders. It will also include an Exhibitor Zone where attendees can meet and greet with experts from the field. Attendees will have the opportunity to have one-to-one sessions with experts. \nKey topics will include:\n\nInternational and cross border eCommerce – developing new markets\nB2B eCommerce – getting to grips with the latest developments\nImproved productivity – the application of the latest digital technologies\nOmnichannel opportunities – how to serve your customer better\nDigital transformation – what does success look like?\nMarketplaces and social media platforms – how to select the optimal mix\nData and market analysis – exploring new opportunities\nAI and eCommerce – what’s right for your business\n\nWho should attend?\nThe Symposium is geared towards senior decision makers\, business leaders\, digital and eCommerce practitioners\, and commercial teams. To join\, simply register for DIGIT Expo and come along on the day. Your delegate pass will include access to all sessions and networking areas.
URL:https://investinangus.com/event/ecommerce-and-digital-trade-symposium/
LOCATION:Edinburgh International Conference Centre\, 150 Morrison Street\, Edinburgh\, EH3 8EE
CATEGORIES:Digital Marketing,International Trade,Marketing,Networking
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241121T100000
DTEND;TZID=UTC:20241121T120000
DTSTAMP:20260419T104146
CREATED:20241111T100704Z
LAST-MODIFIED:20241111T100704Z
UID:10090269-1732183200-1732190400@investinangus.com
SUMMARY:An Introduction to Canva
DESCRIPTION:Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. \nBring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic\, bespoke images for your brand. \nIn this workshop\, we’ll cover: \n\nHow to register for a free Canva.com account\nA walk-through of the platform\, including features and toolbars\nThe importance of fonts\, colours\, and effects for maximum impact\nHow to use Canva design templates and adapt them for your business\nHow to create your own designs from scratch using your own imagery\nHow to insert animation on your photos and text\nHow to create engaging reels\nAn explanation of different types of social media content\nHow to save and download from Canva\nHow to upload to Meta Suite Planner\n\nDon’t miss out. Take control of your brand imagery and create stunning visuals for online use. Book your place now!
URL:https://investinangus.com/event/an-introduction-to-canva-2/
LOCATION:The Meffan\, 20 West High Street\, Forfar\, DD8 1BB
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241122T090000
DTEND;TZID=UTC:20241122T110000
DTSTAMP:20260419T104146
CREATED:20241014T101114Z
LAST-MODIFIED:20241021T081001Z
UID:10090108-1732266000-1732273200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241127T100000
DTEND;TZID=UTC:20241127T120000
DTSTAMP:20260419T104146
CREATED:20241107T131425Z
LAST-MODIFIED:20241107T131425Z
UID:10090255-1732701600-1732708800@investinangus.com
SUMMARY:Screen Ready Online 2024
DESCRIPTION:Do you want to collaborate with film and TV crews? Or maybe you’re already involved in the industry and want to expand your reach? \nJoin TayScreen for a free online event on Wednesday\, 27th November at 10:00 AM. \nDiscover how your space or service can become sought-after for production and thrive by partnering with production teams. Don’t miss this chance to hear what’s happening in the Fife Tay region and Scotland and learn how to make your location or business stand out in the world of film and television. \nWe’re thrilled to welcome industry experts who will share insights\, answer questions\, and discuss opportunities: \n\nRhian Howells\, Location Manager and CEO Crew Network\nProfessor Niamh Nic Daeid\, Director\, Leverhulme Research Centre for Forensic Science and technical adviser on multiple crime dramas\nChris Wilson\, Head of Communications and Media\, V&A Dundee\nJenni Steele\, Film & Creative Industries Manager\, Visit Scotland\n\nWhat you’ll hear about: \n· What’s involved in location scouting and management\, what productions look for and why productions work with location and production managers. \n· With the region being a magnet for crime drama\, like Karen Pirie and Traces\, it’s a chance to hear if the science is fact or fiction \n· The experience of hosting production such as award winning TV series\, Succession\, by V&A Dundee – a location that’s a museum and open to the public \n· An update on screen tourism as Visit Scotland continues to work with big names in production including Disney’s National Geographic CreativeWorks to target US and UK visitors
URL:https://investinangus.com/event/screen-ready-online-2024/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20241128T100000
DTEND;TZID=UTC:20241128T120000
DTSTAMP:20260419T104146
CREATED:20241014T101622Z
LAST-MODIFIED:20241014T101622Z
UID:10090118-1732788000-1732795200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
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