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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250402T100000
DTEND;TZID=UTC:20250402T120000
DTSTAMP:20260416T195113
CREATED:20250318T163605Z
LAST-MODIFIED:20250318T163605Z
UID:10090858-1743588000-1743595200@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250403T100000
DTEND;TZID=UTC:20250403T120000
DTSTAMP:20260416T195113
CREATED:20250318T163659Z
LAST-MODIFIED:20250318T163719Z
UID:10090860-1743674400-1743681600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-13/
CATEGORIES:Business Planning,Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250409T130000
DTEND;TZID=UTC:20250409T150000
DTSTAMP:20260416T195113
CREATED:20250318T164048Z
LAST-MODIFIED:20250318T164048Z
UID:10090871-1744203600-1744210800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250414T140000
DTEND;TZID=UTC:20250414T160000
DTSTAMP:20260416T195113
CREATED:20250318T164151Z
LAST-MODIFIED:20250318T164151Z
UID:10090873-1744639200-1744646400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-10/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250415T100000
DTEND;TZID=UTC:20250415T120000
DTSTAMP:20260416T195113
CREATED:20250318T164237Z
LAST-MODIFIED:20250318T164237Z
UID:10090875-1744711200-1744718400@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-38/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250424T093000
DTEND;TZID=UTC:20250424T110000
DTSTAMP:20260416T195113
CREATED:20250403T104244Z
LAST-MODIFIED:20250403T104244Z
UID:10090964-1745487000-1745492400@investinangus.com
SUMMARY:Marketing Mastery: Spotlighting Features and Benefits for Your Business
DESCRIPTION:During this learning session we’ll look at ways to identify the benefits of your product\, service or creative business so you can use the messaging that your customers ultimately want to hear in your marketing and promotional material. \nThis session will be led by GrowBiz Deputy CEO Clair Smith and Learning and Development Manager Alison Finlay. Both of whom have a sales and marketing background and who will guide you through some key principles to help you with your marketing strategy. \nYou’ll walk away from this session feeling much clearer about what the features and benefits are of your business\, who your customers might be\, how to reach them and what channels to you use to talk to them. \nGrowBiz provides enterprise support to businesses\, social and micro-enterprises and the self-employed across rural and island Scotland. Please only book a space if you are based in rural Scotland. \n\n\n\n\nGrowBiz strives to host fully inclusive events and will do all that we can to cater for your needs. If you need additional support or have concerns about taking part in this event please get in touch with the team at events@growbiz.co.uk and we’ll be happy to help. \nThis event will take place on Zoom and will not be recorded.
URL:https://investinangus.com/event/marketing-mastery-spotlighting-features-and-benefits-for-your-business/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250429T130000
DTEND;TZID=UTC:20250429T150000
DTSTAMP:20260416T195113
CREATED:20250318T165319Z
LAST-MODIFIED:20250318T165319Z
UID:10090903-1745931600-1745938800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250430T090000
DTEND;TZID=UTC:20250430T120000
DTSTAMP:20260416T195113
CREATED:20250403T103259Z
LAST-MODIFIED:20250403T103259Z
UID:10090957-1746003600-1746014400@investinangus.com
SUMMARY:Pitch\, Post\, Persuade\, People
DESCRIPTION:Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you’ll learn how to pitch your ideas effectively\, post engaging content\, persuade your audience\, and connect with people in the business world. Whether you’re a seasoned entrepreneur or just starting out\, this event is packed with valuable insights and practical tips to help you succeed. Don’t miss out on this opportunity to boost your business skills and network with like-minded individuals! \nThis isn’t just another business event—it’s your chance to gain real-world strategies from industry experts who have helped businesses scale and succeed. \nMeet Your Experts & What You’ll Learn: \nGary Manini (Manini Ltd) –\nhttps://www.linkedin.com/in/garymanini/ | https://www.facebook.com/gary.manini\n✅ Master cold calling & sales techniques\n✅ Generate high-quality leads\n✅ Overcome the fear of selling \nRobbie Irons (Robbie Irons Marketing) –\nwww.linkedin.com/in/robbie-irons | https://www.facebook.com/Robbieironsmarketing\n✅ Create content that stops the scroll & converts\n✅ Build a social media & web strategy that attracts high-value leads \nAndrew Smith (KLT Networking) –\nhttps://www.linkedin.com/in/andrewabn/\n✅ Network with confidence & turn connections into sales\n✅ Discover the follow-up strategy that drives real results \nRebecca Ling (LearnLing) –\nhttps://www.linkedin.com/in/rebecca-ling-22b1a7157/\n✅ Improve workplace communication & collaboration\n✅ Understand personality types for better teamwork \nWhy You Need to Be There \n✔️ Build confidence in sales & marketing\n✔️ Learn practical\, actionable strategies\n✔️ Expand your network with like-minded professionals\n✔️ Walk away with a game plan to grow your business
URL:https://investinangus.com/event/pitch-post-persuade-people/
LOCATION:Malmaison Dundee\, 44 Whitehall Crescent\, Dundee\, DD1 4AY
CATEGORIES:Digital Marketing,Marketing
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