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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250702T130000
DTEND;TZID=UTC:20250702T150000
DTSTAMP:20260408T170012
CREATED:20250606T141551Z
LAST-MODIFIED:20250606T141551Z
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SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-20/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250703T140000
DTEND;TZID=UTC:20250703T160000
DTSTAMP:20260408T170012
CREATED:20250606T141733Z
LAST-MODIFIED:20250606T141733Z
UID:10091284-1751551200-1751558400@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-16/
CATEGORIES:Digital Marketing,Marketing,Technology
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250709T100000
DTEND;TZID=UTC:20250709T120000
DTSTAMP:20260408T170012
CREATED:20250606T141948Z
LAST-MODIFIED:20250606T141948Z
UID:10091290-1752055200-1752062400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-11/
CATEGORIES:Digital Marketing,Marketing
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250723T100000
DTEND;TZID=UTC:20250723T120000
DTSTAMP:20260408T170012
CREATED:20250609T101744Z
LAST-MODIFIED:20250609T101744Z
UID:10091315-1753264800-1753272000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-41/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250725T100000
DTEND;TZID=UTC:20250725T120000
DTSTAMP:20260408T170012
CREATED:20250609T102010Z
LAST-MODIFIED:20250609T102010Z
UID:10091322-1753437600-1753444800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-19/
CATEGORIES:Business Planning,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250728T140000
DTEND;TZID=UTC:20250728T160000
DTSTAMP:20260408T170012
CREATED:20250609T102232Z
LAST-MODIFIED:20250609T102232Z
UID:10091328-1753711200-1753718400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250730T120000
DTEND;TZID=UTC:20250730T123000
DTSTAMP:20260408T170012
CREATED:20250728T143756Z
LAST-MODIFIED:20250728T143756Z
UID:10091605-1753876800-1753878600@investinangus.com
SUMMARY:Lunch and Learn: Smarter ways to reuse your content
DESCRIPTION:In this Lunch and Learn\, Emma Goode\, founder of 24 fingers\, shares how to get maximum value from the content you already have without reinventing the wheel. \nShe explains how one blog\, video or post can be turned into multiple pieces of content that keep your marketing working harder\, for longer. \nEmma will break down practical\, simple ways to repurpose and multiply what you already do and show you how to stop wasting time creating content that only gets used once. \nKey takeaways from this session: \n\nDiscover how to stretch one piece of content into 24 valuable posts\, emails\, videos and more\nLearn a simple framework to make your marketing work harder and last longer\nPick up quick wins you can use straight away to save time and money\n\nEmma is the founder of 24 fingers\, a company that helps small businesses that are all fingers and thumbs with their online marketing. By using hands\, hearts and minds (and 30 years’ experience in the industry)\, 24 fingers helps founders grow their businesses and brand through digital marketing\, including social media\, SEO\, content marketing and lead generation.
URL:https://investinangus.com/event/lunch-and-learn-smarter-ways-to-reuse-your-content/
CATEGORIES:Digital Marketing,Marketing
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