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X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20240101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250801T120000
DTEND;TZID=UTC:20250801T123000
DTSTAMP:20260408T204701
CREATED:20250728T144029Z
LAST-MODIFIED:20250728T144029Z
UID:10091609-1754049600-1754051400@investinangus.com
SUMMARY:Lunch and Learn: Choosing the right marketing activity for your business
DESCRIPTION:Are you overwhelmed by all the marketing options out there – social media\, email campaigns\, events\, sponsorships\, SEO\, ads? \nAre you unsure where to invest your time and budget? In this 30-minute webinar\, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business\, based on your goals\, audience and resources. You’ll walk away with a practical framework to make confident\, strategic marketing decisions. \nKey takeaways from this session: \n\nClarity on how to match marketing activities with your specific business goals and customer journey\nA simple framework to evaluate which marketing channels are worth your time\, effort and budget\nConfidence to focus on fewer\, more effective activities without getting distracted by trends or pressure to do it all\n\nWith over 25 years of strategic marketing experience\, Lissa is a dynamic force in driving business growth and success. She has previously held senior marketing positions with several Fortune 500 companies\, including CIT\, Dell and JP Morgan Merchant Services\, where she served as VP of marketing for Europe.
URL:https://investinangus.com/event/lunch-and-learn-choosing-the-right-marketing-activity-for-your-business/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T120000
DTEND;TZID=UTC:20250805T123000
DTSTAMP:20260408T204701
CREATED:20250728T144255Z
LAST-MODIFIED:20250728T144255Z
UID:10091613-1754395200-1754397000@investinangus.com
SUMMARY:Lunch and Learn: What makes a business unforgettable
DESCRIPTION:What makes a business unforgettable? It’s not your offer. It’s not your price. It’s not your marketing funnel. \nIt’s how you make people feel. \nIn this Lunch and Learn\, brand messaging expert and certified ‘unreasonable hospitality coach’ Alex Kakavelakis will show solopreneurs\, small businesses and their teams how to apply the moments-that-matter approach\, a practical way to turn everyday client interactions into loyalty-building\, word-of-mouth-generating experiences. \nThis session is perfect for small businesses looking to improve client retention\, founders tired of constantly chasing new leads and anyone trying to stand out in a sea of AI-generated sameness. \nKey takeaways from this session: \n\nWhy retention is your most powerful growth strategy\nHow small\, thoughtful gestures can transform your customer experience\nThe difference between service and hospitality\, and why it matters more than ever\nA simple\, repeatable framework for creating moments that matter in your business\n\nAlex helps founders and teams find the words that make people listen. As a certified StoryBrand guide and ‘unreasonable hospitality coach’\, Alex helps you clarify your message\, focus your marketing budget and build a strategy that turns customers into loyal fans\, through workshops\, masterminds or FCMO services.
URL:https://investinangus.com/event/lunch-and-learn-what-makes-a-business-unforgettable/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250805T140000
DTEND;TZID=UTC:20250805T160000
DTSTAMP:20260408T204701
CREATED:20250623T090140Z
LAST-MODIFIED:20250623T090140Z
UID:10091406-1754402400-1754409600@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-41/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250806T100000
DTEND;TZID=UTC:20250806T120000
DTSTAMP:20260408T204701
CREATED:20250623T090249Z
LAST-MODIFIED:20250623T090249Z
UID:10091409-1754474400-1754481600@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250807T120000
DTEND;TZID=UTC:20250807T123000
DTSTAMP:20260408T204701
CREATED:20250728T144817Z
LAST-MODIFIED:20250728T144817Z
UID:10091621-1754568000-1754569800@investinangus.com
SUMMARY:Lunch and Learn: How to manage PR for your personal brand & small business
DESCRIPTION:Learn why it’s more important than ever for brand owners to ‘own’ their PR \nThis webinar led by Claire Doherty offers insight and practical steps to raise your profile\, build credibility and secure valuable earned media coverage for your business and personal brand. \nKey takeaways from this session: \n\nThe impact of PR – why you need it and how to control it effectively\nSimple steps and strategies to increase media coverage for your brand\nHow to raise your profile as a brand owner\n\nClaire Doherty is a PR & Comms specialist with more than 25 years of experience\, having run award-winning campaigns for brands such as Amazon\, eBay and MINI\, previously Head of PR for Very and Royal Caribbean.
URL:https://investinangus.com/event/lunch-and-learn-how-to-manage-pr-for-your-personal-brand-small-business/
CATEGORIES:Marketing,PR
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250811T100000
DTEND;TZID=UTC:20250811T120000
DTSTAMP:20260408T204701
CREATED:20250623T090621Z
LAST-MODIFIED:20250623T090621Z
UID:10091417-1754906400-1754913600@investinangus.com
SUMMARY:An introduction to Artificial Intelligence (AI) for small businesses
DESCRIPTION:You’ve heard of Artificial Intelligence\, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective\, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities. \nThis webinar will cover: \n\nWhat is Artificial Intelligence\nCurrent AI tools and systems to use right now (including ChatGPT and MidJourney)\nAutomating digital content for blogs and social media\nUsing AI for business strategy and customer profiling\nThe pros and cons of AI for small businesses\n\nThis webinar will help you understand how you can integrate AI into your existing marketing\, looking at the potential consequences (good and bad) of Artificial Intelligence\, and its impact on small businesses and their customers.
URL:https://investinangus.com/event/an-introduction-to-artificial-intelligence-ai-for-small-businesses-17/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T100000
DTEND;TZID=UTC:20250812T120000
DTSTAMP:20260408T204701
CREATED:20250623T090754Z
LAST-MODIFIED:20250623T090754Z
UID:10091421-1754992800-1755000000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-20/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250812T130000
DTEND;TZID=UTC:20250812T150000
DTSTAMP:20260408T204701
CREATED:20250704T081244Z
LAST-MODIFIED:20250704T081244Z
UID:10091522-1755003600-1755010800@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-12/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250818T100000
DTEND;TZID=UTC:20250818T120000
DTSTAMP:20260408T204701
CREATED:20250623T091008Z
LAST-MODIFIED:20250623T091008Z
UID:10091427-1755511200-1755518400@investinangus.com
SUMMARY:How to plan and schedule your online content
DESCRIPTION:Businesses who plan their content in advance\, aligning their channels with actual business objectives\, customer themes and national events\, and then schedule it to ensure it reaches the target market at the right time\, on the right platform – hugely increase the chances of achieving impact. \nIn this webinar\, you will learn how to: \n\nPlan content based on your business and your customer needs\nEvaluate current social media dashboards and management tools\nCreate a social media content calendar and schedule updates automatically\nReach more people through automating your blog and email newsletter content\nImplement simple automation techniques to increase efficiency\n\nHaving great content is just the start. This webinar will help you better organise and setup your content strategy through simple planning and effective scheduling\, to achieve great business results.
URL:https://investinangus.com/event/how-to-plan-and-schedule-your-online-content-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250825T130000
DTEND;TZID=UTC:20250825T150000
DTSTAMP:20260408T204701
CREATED:20250623T091453Z
LAST-MODIFIED:20250623T091453Z
UID:10091435-1756126800-1756134000@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-42/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250828T120000
DTEND;TZID=UTC:20250828T123000
DTSTAMP:20260408T204701
CREATED:20250825T151437Z
LAST-MODIFIED:20250825T151437Z
UID:10091843-1756382400-1756384200@investinangus.com
SUMMARY:Lunch and Learn: The state of small business marketing in the UK
DESCRIPTION:Running a small business in 2025 is no small feat. Between rising costs\, shifting customer expectations and the constant buzz around AI\, it’s hard to know where to focus your marketing – or if what you’re doing is even working. \nIn this Lunch and Learn session\, we’ll share some of the latest trends shaping small business marketing in the UK – including how businesses like yours are approaching email\, trying out AI tools and navigating the impact of inflation and global trade. \nYou’ll hear new findings from Constant Contact’s 2025 State of Small Business Marketing report\, along with practical takeaways and ideas to help you plan your next steps. \nWhether you’re hands-on with your marketing or just trying to keep up\, this session is designed to give you a clearer picture of what’s working\, what’s not\, and where small businesses are headed next. \nTopics covered in this session: \n\nHow UK small businesses are adapting their marketing strategies in 2025\nActionable ideas and strategies to improve your marketing\nPractical ways to navigate current challenges
URL:https://investinangus.com/event/lunch-and-learn-the-state-of-small-business-marketing-in-the-uk/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250828T140000
DTEND;TZID=UTC:20250828T160000
DTSTAMP:20260408T204701
CREATED:20250623T091938Z
LAST-MODIFIED:20250623T091938Z
UID:10091447-1756389600-1756396800@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-14/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250829T120000
DTEND;TZID=UTC:20250829T140000
DTSTAMP:20260408T204701
CREATED:20250623T092024Z
LAST-MODIFIED:20250623T092024Z
UID:10091449-1756468800-1756476000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
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