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X-WR-CALNAME:Invest in Angus
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X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20250902T180000
DTEND;TZID=UTC:20250902T200000
DTSTAMP:20260407T165656
CREATED:20250728T121725Z
LAST-MODIFIED:20250728T121725Z
UID:10091560-1756836000-1756843200@investinangus.com
SUMMARY:Future-Proofing Our Independent Businesses
DESCRIPTION:Are you a local independent retailer in Angus and feeling a bit uncertain about what the future holds? You’re not alone\, this session is here to help! \nAcross Angus\, we’re lucky to have a large number of fantastic independent businesses that bring life\, character\, and community spirit to our high streets. But with rising costs and global changes\, it’s understandable that things might feel a bit tough right now. \nThis session is all about helping you feel more confident about the road ahead. We’ll share useful tips\, fresh ideas\, and expert advice to help your business stay strong and continue to thrive. Our expert business and retail consultant\, Kimberley Guthrie\, will guide you through new ways to connect with customers\, how to make the most of your footfall\, and explore simple digital tools to save time and money. \nAnd the best part? This session is designed to be interactive\, so feel free to ask questions at any time! Whether you’ve got a specific challenge or just want to bounce around ideas\, Kimberley is here to help and happy to chat. \nWhat we’ll cover: \n\nGetting to know your customers even better\nTurning footfall into sales\nMaking new trends work for your shop\nSimple ways to use digital tools and AI to save time\nHow local shops can spark a social buzz in our towns\n\nLet’s build a bright\, sustainable future for Angus’s independent businesses. We’d love to see you there!
URL:https://investinangus.com/event/future-proofing-our-independent-businesses/
LOCATION:The Montrose Playhouse\, The Mall\, Montrose\, DD10 8NN
CATEGORIES:Business Planning,Marketing,Retail
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250904T100000
DTEND;TZID=UTC:20250904T120000
DTSTAMP:20260407T165656
CREATED:20250808T101422Z
LAST-MODIFIED:20250808T101422Z
UID:10091694-1756980000-1756987200@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250908T140000
DTEND;TZID=UTC:20250908T160000
DTSTAMP:20260407T165656
CREATED:20250728T121836Z
LAST-MODIFIED:20250728T121836Z
UID:10091562-1757340000-1757347200@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-15/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250909T120000
DTEND;TZID=UTC:20250909T123000
DTSTAMP:20260407T165656
CREATED:20250808T122346Z
LAST-MODIFIED:20250808T122346Z
UID:10091748-1757419200-1757421000@investinangus.com
SUMMARY:How to move from inbox to sales
DESCRIPTION:You’re regularly emailing your subscribers – they’re opening\, clicking\, maybe even replying\, but they’re not buying (yet). \nThis free 30-minute webinar is for small business owners who want to turn engagement into sales. Join Minal Patel and Leisa Pickles to learn how to follow up using social media\, networking and phone calls. \nKey takeaways from this session: \n\nWhy email is just the starting point\nHow to spot hot leads\nHow to follow up without being salesy
URL:https://investinangus.com/event/how-to-move-from-inbox-to-sales/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250918T180000
DTEND;TZID=UTC:20250918T200000
DTSTAMP:20260407T165656
CREATED:20250728T122355Z
LAST-MODIFIED:20250728T122355Z
UID:10091570-1758218400-1758225600@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-13/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250923T100000
DTEND;TZID=UTC:20250923T120000
DTSTAMP:20260407T165656
CREATED:20250728T122756Z
LAST-MODIFIED:20250728T122756Z
UID:10091578-1758621600-1758628800@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-8/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T100000
DTEND;TZID=UTC:20250925T120000
DTSTAMP:20260407T165656
CREATED:20250808T102125Z
LAST-MODIFIED:20250808T102125Z
UID:10091708-1758794400-1758801600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-43/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250925T130000
DTEND;TZID=UTC:20250925T150000
DTSTAMP:20260407T165656
CREATED:20250808T102228Z
LAST-MODIFIED:20250808T102228Z
UID:10091710-1758805200-1758812400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-23/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250929T120000
DTEND;TZID=UTC:20250929T123000
DTSTAMP:20260407T165656
CREATED:20250923T092133Z
LAST-MODIFIED:20250923T092133Z
UID:10092099-1759147200-1759149000@investinangus.com
SUMMARY:Lunch and Learn: How to build a multi-layered communication strategy
DESCRIPTION:If your emails are getting ignored and your DMs are collecting dust\, it’s time to rethink your approach. \nThis short and practical session led by Leisa Pickles will show you how to build a multi-layered communication strategy that helps you reach more people\, start better conversations and grow your customer base. \nTopics covered in this session: \n\nWhy a single-channel approach no longer cuts it\nThe three key layers every outreach strategy should include\nHow to follow up\nWhat to say (and when) to get a response
URL:https://investinangus.com/event/lunch-and-learn-how-to-build-a-multi-layered-communication-strategy/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20250930T100000
DTEND;TZID=UTC:20250930T120000
DTSTAMP:20260407T165656
CREATED:20250808T102328Z
LAST-MODIFIED:20250808T102328Z
UID:10091712-1759226400-1759233600@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-22/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
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