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X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T093000
DTEND;TZID=UTC:20251103T113000
DTSTAMP:20260404T204923
CREATED:20251008T100731Z
LAST-MODIFIED:20251008T100731Z
UID:10092152-1762162200-1762169400@investinangus.com
SUMMARY:Introduction to Canva
DESCRIPTION:Canva is an all-in-one online design tool that makes it simple to create graphics\, edit photos/videos and write content. \nIn this webinar\, you’ll learn how to navigate Canva with confidence\, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. \nWe’ll then explore how to: \n\nDesign professional printed marketing materials and edit photos with ease.\nCreate engaging social media content\, including videos and images for posts and ads.\nWrite creative blog content and make stunning presentations.\n\nWe’ll finish this beginner’s guide to Canva by looking at some clever strategies for improving how you market your business with your new suite of creative marketing materials. \nAs a result of attending this webinar\, you will gain practical knowledge of the basics of Canva and learn how to save time when marketing your business online. We’ll be focusing on the free features of Canva for this webinar but some paid ‘Canva Pro’ features will be demonstrated also.
URL:https://investinangus.com/event/introduction-to-canva-16/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251103T140000
DTEND;TZID=UTC:20251103T160000
DTSTAMP:20260404T204923
CREATED:20250923T081911Z
LAST-MODIFIED:20250923T081911Z
UID:10092051-1762178400-1762185600@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-17/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T100000
DTEND;TZID=UTC:20251106T120000
DTSTAMP:20260404T204923
CREATED:20251008T105347Z
LAST-MODIFIED:20251008T105347Z
UID:10092158-1762423200-1762430400@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-25/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251106T110000
DTEND;TZID=UTC:20251106T123000
DTSTAMP:20260404T204923
CREATED:20251008T134740Z
LAST-MODIFIED:20251008T134740Z
UID:10092203-1762426800-1762432200@investinangus.com
SUMMARY:Expanding Your Market: Progressing from Direct Sales into Retail or Wholesale
DESCRIPTION:GrowBiz Enterprise Facilitator Daniel Muir will guide you through the key steps\, considerations\, and benefits of expanding your sales channels. Daniel has a background in supply chain management and understands the challenges small businesses face when trying to scale. He’ll share practical insights to help you figure out the best way to grow—whether that’s expanding into wholesale\, retail\, or both. \nDuring the session we’ll explore together: \n\n\nRetail opportunities – how to position your product for retailers\, what motivates them\, and how to handle margin expectations while maintaining profitable growth. \n\n\nWholesale strategies – how working with wholesalers can increase your reach\, reduce logistics challenges\, and simplify operations\, and what you need to have in place to work with wholesalers. \n\n\nPractical considerations – from packaging\, barcoding\, and pallets to stock management and production capacity. \n\n\nBy the end\, you’ll see how scaling through retail or wholesale can help you expand beyond your local geography\, save time and delivery costs\, and drive higher volumes\, sales\, and revenues. \nFinally\, we hope you’ll walk away with the clarity and the confidence to take your next step.
URL:https://investinangus.com/event/expanding-your-market-progressing-from-direct-sales-into-retail-or-wholesale/
CATEGORIES:Business Planning,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251107T120000
DTEND;TZID=UTC:20251107T140000
DTSTAMP:20260404T204923
CREATED:20251008T110723Z
LAST-MODIFIED:20251008T110723Z
UID:10092162-1762516800-1762524000@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-24/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251110T120000
DTEND;TZID=UTC:20251110T123000
DTSTAMP:20260404T204923
CREATED:20251105T150711Z
LAST-MODIFIED:20251105T150711Z
UID:10092421-1762776000-1762777800@investinangus.com
SUMMARY:How to design an effective sales funnel | Lunch and Learn
DESCRIPTION:Are you a small business owner looking to attract more of the right customers and turn interest into consistent sales? \nJoin us for an interactive session led by Vandita Agarwal designed to help you build\, refine\, and optimise your customer journey from start to finish. \nTopics covered in this session: \n\nAttract and convert the right customers\nDesign a seamless customer journey\nOptimise each stage with data and automation
URL:https://investinangus.com/event/how-to-design-an-effective-sales-funnel-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251111T140000
DTEND;TZID=UTC:20251111T160000
DTSTAMP:20260404T204923
CREATED:20250923T082536Z
LAST-MODIFIED:20250923T082536Z
UID:10092063-1762869600-1762876800@investinangus.com
SUMMARY:How to build a digital marketing plan
DESCRIPTION:This webinar will guide you through the steps needed to create an effective digital marketing strategy\, ensuring you focus on the right tactics to meet your business objectives and goals. \nWe will cover: \n\nThe importance of planning your digital marketing activities\nBuilding your plan around a simple framework\nConducting a situational analysis (and understanding customers and competitors)\nDeveloping your brand and tone of voice\nPlanning your content strategy\nPrioritising digital channels\nEvaluating your Digital Marketing efforts
URL:https://investinangus.com/event/how-to-build-a-digital-marketing-plan-44/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251113T140000
DTEND;TZID=UTC:20251113T143000
DTSTAMP:20260404T204923
CREATED:20251105T112516Z
LAST-MODIFIED:20251105T112516Z
UID:10092400-1763042400-1763044200@investinangus.com
SUMMARY:VisitScotland Business Essentials Bitesize Webinars: Enhance your Google listing
DESCRIPTION:Make sure your business stands out online. \nIn this bitesize session\, discover how to claim\, verify and optimise your Google Business Profile to reach more visitors and showcase what makes your offering unique.
URL:https://investinangus.com/event/visitscotland-business-essentials-bitesize-webinars-enhance-your-google-listing/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251118T100000
DTEND;TZID=UTC:20251118T120000
DTSTAMP:20260404T204923
CREATED:20250923T083110Z
LAST-MODIFIED:20250923T083110Z
UID:10092072-1763460000-1763467200@investinangus.com
SUMMARY:Why your business needs a blog
DESCRIPTION:This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. \nWe will cover: \n\nWhat a ‘blog’ is\, how to set one up and what it takes to make them work\nOther small and medium sized businesses who already blog successfully and what you can learn from them\nOptions for monetising a blog\nHow to promote your blog\nHow your blog can help move your website higher up search engine ranking\nUnderstanding analytics and measuring the impact of your blog
URL:https://investinangus.com/event/why-your-business-needs-a-blog-9/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251124T120000
DTEND;TZID=UTC:20251124T123000
DTSTAMP:20260404T204923
CREATED:20251117T173229Z
LAST-MODIFIED:20251117T173229Z
UID:10092566-1763985600-1763987400@investinangus.com
SUMMARY:Storytelling and why it matters in business | Lunch and Learn
DESCRIPTION:When you’re building a business\, it’s easy to focus on the tangible\, like your product\, your pitch or your pricing. But what truly sets you apart isn’t just what you sell – it’s the story you tell. \nIn this session\, Anne Beth Jordan will tell you how to tailor your story to fit your client’s audience’s needs – whether you’re inspiring\, selling or building your brand. \nYou’ll also leave with practical storytelling techniques you can apply immediately to your business communications. \nTopics covered in this session: \n\nWhy we all have a story to tell – and which one will help you connect with your client’s business\nUsing story strategically in branding\, marketing and leadership\nBalancing vulnerability and professionalism – when your stories draw your clients closer to you\nAbout the
URL:https://investinangus.com/event/storytelling-and-why-it-matters-in-business-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20251126T130000
DTEND;TZID=UTC:20251126T150000
DTSTAMP:20260404T204923
CREATED:20251008T122038Z
LAST-MODIFIED:20251008T122038Z
UID:10092179-1764162000-1764169200@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-45/
CATEGORIES:Digital Marketing,Marketing
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