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X-WR-CALNAME:Invest in Angus
X-ORIGINAL-URL:https://investinangus.com
X-WR-CALDESC:Events for Invest in Angus
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DTSTART:20250101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20260305T130000
DTEND;TZID=UTC:20260305T150000
DTSTAMP:20260404T070158
CREATED:20260202T101947Z
LAST-MODIFIED:20260202T101947Z
UID:10093309-1772715600-1772722800@investinangus.com
SUMMARY:How to deliver low-cost\, high impact marketing
DESCRIPTION:When budgets are tight\, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business – without bursting the bank. \nWe will look at: \n\nHow marketing extends way beyond what most businesses consider it to be and how it provides opportunities for businesses to make transformational change with little or minimal extra spend\nIdentifying marketing priorities and using these to reshape your business\nThe marketing mix as a tool for reviewing how your business plans and delivers its marketing activity\nHow your marketing activity is delivered successfully and effectively in your business\nA series of top tips including the importance of understanding your customers\, the core components of a brand\, the value of strong and consistent branding\, the value of a clear focus and the power of creativity\nThe many options available with traditional advertising and promotion as a way a company communicates what it does and what it can offer customers\, but also looking how this has changed in a world where marketing has moved online\nThe foundations of effective marketing in a digital age\, looking at how your business can grasp new ways of marketing such as social media\, web and digital PR
URL:https://investinangus.com/event/how-to-deliver-low-cost-high-impact-marketing-29/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260310T140000
DTEND;TZID=UTC:20260310T160000
DTSTAMP:20260404T070158
CREATED:20260202T103642Z
LAST-MODIFIED:20260202T103642Z
UID:10093325-1773151200-1773158400@investinangus.com
SUMMARY:How to create engaging content
DESCRIPTION:Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand\, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. \nThis session is ideal for businesses that already have a business website or use social media and now want to take it a step further\, and develop the skills to show your audience that you are a trusted operator in your field. \nWe will help you: \n\nUnderstand what kind of content your customers are looking for\nSource\, write and deliver that content\nAmplify your brand and message and boost engagement online
URL:https://investinangus.com/event/how-to-create-engaging-content-21/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260311T100000
DTEND;TZID=UTC:20260311T120000
DTSTAMP:20260404T070158
CREATED:20260202T125435Z
LAST-MODIFIED:20260202T125435Z
UID:10093367-1773223200-1773230400@investinangus.com
SUMMARY:Using Artificial Intelligence (AI) for Your Content Marketing
DESCRIPTION:During this learning session we’ll be looking at ways in which you can specifically use ChatGPT to assist you in your business. \nYou’ll discover how AI can identify specific needs\, allowing you to create targeted content that speaks directly to your customer base\, fostering strong connections and driving local business growth. \nBy the end of the session you’ll understand more about how AI can help you with some practical suggestions for your business. Plus we’ll cover some of the following: \n\n\nMaster creating custom content that wows your customers. \n\n\nStay ahead of the game by using AI for smart\, focused marketing. \n\n\nGet tips to make your business smoother and in turn potentially earn more. \n\n\nHow to maximise your time so you can work more efficiently. \n\n\nThis session will be delivered by GrowBiz Learning and Development Manager Alison Finlay and by Clair Smith Deputy CEO of GrowBiz. Both have a marketing background and will be able to demonstrate to you their experiences of using AI.
URL:https://investinangus.com/event/using-artificial-intelligence-ai-for-your-content-marketing/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260311T130000
DTEND;TZID=UTC:20260311T180000
DTSTAMP:20260404T070158
CREATED:20260212T111558Z
LAST-MODIFIED:20260212T111558Z
UID:10093431-1773234000-1773252000@investinangus.com
SUMMARY:Branding & Pricing: Set Your Business Up For Growth
DESCRIPTION:Our Branding & Pricing workshop is great for business owners who want to build a strong foundation for their business. In this session our experts will guide you through creating a clear Branding Framework and an aligned Pricing Strategy Blueprint. By the end\, you’ll have a personalised plan to define your brand’s unique value and price it for profit and growth. \nIn a competitive market\, your brand isn’t just a logo; it’s a promise. And your pricing isn’t just a number; it’s a key part of your brand. This workshop brings these two essential elements together\, ensuring they work in harmony. \nYou’ll work through a series of structured exercises to build a comprehensive blueprint for your business. \nThis workshop is highly interactive and provides a dedicated template that you’ll complete as you go\, with plenty of time for group discussions\, peer feedback\, and one-on-one support. \nWhat You’ll Learn \n\nClarify Your Brand Purpose: Define your ‘why’ to communicate with confidence.\nKnow Your Ideal Customer: Pinpoint who you’re targeting and how to reach them.\nStand Out: Shape a unique brand identity that sets you apart.\nPrice with Purpose: Explore pricing models and value-based strategies.\nCreate Pricing Tiers: Build a structure that attracts different customer types and boosts revenue.\n\nIt’s perfect for anyone who feels uncertain about what their brand stands for or how to price their offerings effectively.
URL:https://investinangus.com/event/branding-pricing-set-your-business-up-for-growth-2/
LOCATION:Forfar Community Campus\, Kirriemuir Road\, Forfar\, DD8 3TG
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260312T130000
DTEND;TZID=UTC:20260312T150000
DTSTAMP:20260404T070158
CREATED:20260202T103920Z
LAST-MODIFIED:20260202T103920Z
UID:10093331-1773320400-1773327600@investinangus.com
SUMMARY:How to generate and increase sales
DESCRIPTION:Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. \nWe will cover: \n\nWhy a clear understanding of what an ideal customer looks like\, and a good understanding of their problems\, needs and wants is key to sales success\nHow to develop your sales platform using digital tools\, platforms\, and techniques\nThe different motivations potential customers may have and how to identify which ‘buttons’ your business needs to press\nThe key phases in prospecting\, qualifying\, and converting sales prospects\nThe value of a ‘sales funnel’ and how it can be used to help plan and achieve sales\nWhy keeping the customers you already have is the best sales strategy of all\nThe importance of appropriate customer service in retaining customers
URL:https://investinangus.com/event/how-to-generate-and-increase-sales-49/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260316T140000
DTEND;TZID=UTC:20260316T160000
DTSTAMP:20260404T070158
CREATED:20260202T104236Z
LAST-MODIFIED:20260202T104236Z
UID:10093339-1773669600-1773676800@investinangus.com
SUMMARY:How to build your brand
DESCRIPTION:This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity\, purpose\, personality\, message\, and values in order to stand out from competitors\, build a loyal customer base and make more sales. \nThis session will: \n\nProvide you with a clear understanding of the difference between brands and branding\nHelp you understand what a brand is\nShow you why branding is important\nLook at your brand strategy\, brand identity and action\nHelp you learn how to develop your brand’s positioning\, character\, and purpose to differentiate your business from its competitors\nDemonstrate how to set up a brand kit and style guide to ensure consistency across websites\, social media\, business cards\, posters etc.\nTeach you how to create simple promotional graphics using a variety of tools including Canva\nHighlight a variety of free tools including Google Drive\, Hubspot and Mailchimp that can save time and simplify marketing tasks
URL:https://investinangus.com/event/how-to-build-your-brand-28/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260317T100000
DTEND;TZID=UTC:20260317T120000
DTSTAMP:20260404T070158
CREATED:20260212T112218Z
LAST-MODIFIED:20260212T112218Z
UID:10093433-1773741600-1773748800@investinangus.com
SUMMARY:Simple Steps to Get Your Business Online
DESCRIPTION:Discover straightforward ways to get your business noticed online. Everything is explained in plain language\, with quick ideas you can put into practice right away. \n\n\n\n\n\n\nNo digital experience? No problem. This workshop is for absolute beginners\, and we’ll guide you through everything at a relaxed\, easy pace. You’ll learn simple ways to help people find your business online and keep them coming back. \nYou’ll learn: \n\nHow to keep customers informed and engaged online\nWhat to post\, how often\, and how to increase reach\nSimple promotions and ideas to encourage footfall\nHow to build customer loyalty and repeat business\nQuick online improvements you can implement right away\nTools\, templates\, and content ideas to support you\n\nBook now and get fresh ideas\, useful tools\, and a plan you can use straight away.
URL:https://investinangus.com/event/simple-steps-to-get-your-business-online-3/
LOCATION:The Montrose Playhouse\, The Mall\, Montrose\, DD10 8NN
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260317T120000
DTEND;TZID=UTC:20260317T123000
DTSTAMP:20260404T070158
CREATED:20260312T154209Z
LAST-MODIFIED:20260312T154209Z
UID:10093645-1773748800-1773750600@investinangus.com
SUMMARY:How a podcast becomes your best business development tool | Lunch and Learn
DESCRIPTION:Do your prospects and customers really understand what you do and why you do it? \nAre you reaching the right people whose problems you can solve? Do you have enough high-value\, expertise-rich content to keep your team visible and your marketing active? \nIf the answer to any of those questions is “no”\, then a podcast will help grow your business. \nIn this session\, Stephen Morris covers the why\, what and how of podcasting for businesses and helps you understand if it’s right for you and your team. \nA podcast isn’t an advert\, but an invitation to engage. Prospects and customers choose to spend 20\, 30\, even 60 minutes listening to what you’re about. \nBut earning that attention requires more than showing up with a microphone. You need to inform\, intrigue and entertain. You need to sound like humans talking to humans\, not a brand talking at an audience. \nGet it right\, and something remarkable happens – listeners start to understand not just what you sell\, but why you exist\, how you think and how you can help. \nTopics covered in this session: \n\nWhy podcasts boost your sales pipeline and create opportunities\nHow to plan\, produce and promote a podcast\nThe golden rule for creating podcasts that boosts lead generation\nHow to know if it’s a marketing method that’s right for you and your business
URL:https://investinangus.com/event/how-a-podcast-becomes-your-best-business-development-tool-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T090000
DTEND;TZID=UTC:20260318T113000
DTSTAMP:20260404T070158
CREATED:20260312T151035Z
LAST-MODIFIED:20260312T151035Z
UID:10093609-1773824400-1773833400@investinangus.com
SUMMARY:The Amazon Pulse: 24 Months of Demand\, Behaviour Shifts & the 2026 Outlook
DESCRIPTION:Free masterclass on Amazon’s shifting consumer ecosystems. Learn how customer behaviour is changing and build a clear plan for 2026. \nAmazon isn’t a single marketplace. It’s a set of distinct consumer ecosystems that share the same interface. \nJoin us for a free\, in-person masterclass. In this two-hour session\, we’ll look at two years of sales data across multiple categories in the United Kingdom\, Germany and the United States. We’ll explore where demand is genuinely growing\, where it is plateauing\, and where structural shifts are taking shape. \nWe’ll examine how consumers behave across these markets – daily\, weekly and monthly. We’ll also identify purchasing patterns\, timing effects and category specific patterns that materially impact pricing\, advertising and inventory strategy. \nFinally\, we’ll introduce proprietary AI modelling\, which helps uncover behavioural shifts hidden within raw sales data. Using a structured hypotheses rather than guesswork\, we explore why behaviour is changing and what this means for brands in 2026. \nThis session is designed for decision‑makers who want forward insight\, not just historical reporting.
URL:https://investinangus.com/event/the-amazon-pulse-24-months-of-demand-behaviour-shifts-the-2026-outlook/
LOCATION:Barclays Eagle Labs\, Kinning Park\, Glasgow
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T110000
DTEND;TZID=UTC:20260318T120000
DTSTAMP:20260404T070158
CREATED:20260312T154315Z
LAST-MODIFIED:20260312T154315Z
UID:10093647-1773831600-1773835200@investinangus.com
SUMMARY:Opening the first door: Build a brand that opens opportunities – with Google
DESCRIPTION:Your brand is your first impression. \nLearn how to craft a professional presence that attracts advisers\, builds credibility and opens doors. \nWhat you’ll learn: \n\nHow to optimise your LinkedIn and social media presence\nStrategies for building a strategic board of advisers\nLive exercises to shape your digital first impression\nHomework: AI-powered outreach to your dream mentors
URL:https://investinangus.com/event/opening-the-first-door-build-a-brand-that-opens-opportunities-with-google/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T120000
DTEND;TZID=UTC:20260318T123000
DTSTAMP:20260404T070158
CREATED:20260312T154410Z
LAST-MODIFIED:20260312T154410Z
UID:10093649-1773835200-1773837000@investinangus.com
SUMMARY:Three cost-effective growth strategies that actually work | Lunch and Learn
DESCRIPTION:Think websites are expensive? Email’s dead? AI’s going to steal your job? Wrong\, wrong and wrong. \nIf you’re relying solely on social media\, wondering why you’re working flat out but not seeing growth\, or convinced these “big business” strategies aren’t for you\, this Lunch and Learn led by Kathy Ennis will change your mind. \nShe’ll cut through the myths and show you exactly why three foundations – a website that works 24/7\, email marketing that converts and AI tools that save you hours – aren’t optional extras. They’re your ticket to consistent sales and sustainable growth. \nYou’ll walk away with practical tools\, real-world examples and a clear plan for what you need (and what you don’t) to build a business that actually makes money. \nTopics covered in this session: \n\nWhy a website isn’t an expense – it’s your 24/7 sales team (and how to build one that actually converts without spending thousands)\nHow email marketing delivers £36 for every £1 spent – and the simple automations that turn subscribers into customers while you sleep\nWhich AI tools save you hours every week on content creation\, admin and customer engagement
URL:https://investinangus.com/event/three-cost-effective-growth-strategies-that-actually-work-lunch-and-learn/
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260318T130000
DTEND;TZID=UTC:20260318T133000
DTSTAMP:20260404T070158
CREATED:20260312T154541Z
LAST-MODIFIED:20260312T154541Z
UID:10093651-1773838800-1773840600@investinangus.com
SUMMARY:How to sell more via WhatsApp and messaging apps
DESCRIPTION:As customer expectations shift toward “instant” communication\, your business’s inbox is no longer just for support – it’s your newest shop-front. \nIn this updated session\, Emma Watson dives into how small businesses are moving beyond basic chat to close real sales on the apps customers use every day. \nWhether you’re a retailer\, maker or service provider\, you’ll learn how to transform a “how much is this?” query into a “payment received” notification – all from your smartphone. \nTopics covered in this session: \n\nWhy messaging matters: Why customers prefer messaging over email and how to capitalise on it\nThe art of the soft sell: Techniques to recommend products naturally within a conversation\nTaking orders in-app: Practical workflows for capturing order details and sending secure payment links\nEfficiency hacks: How to use catalogues\, quick replies and templates to manage 10 times the enquiries in half the time\nTrust and personalisation: Delivering concierge-level service that builds lifelong loyalty
URL:https://investinangus.com/event/how-to-sell-more-via-whatsapp-and-messaging-apps/
CATEGORIES:Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260323T100000
DTEND;TZID=UTC:20260323T160000
DTSTAMP:20260404T070158
CREATED:20260312T144042Z
LAST-MODIFIED:20260312T144535Z
UID:10093599-1774260000-1774281600@investinangus.com
SUMMARY:Meet the Advisor - Marketing Surgery
DESCRIPTION:Whether you’d like to discuss market research\, marketing strategy or would even just like an impartial review of your website or social media page\, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist\, Stuart Milne. \nAfter you have booked your space\, a member of our team will reach out to arrange a time for your 1-2-1 appointment\, these appointments can happen in person or via Zoom. \nThese appointments are for businesses based in Dundee\, Angus or Perth.
URL:https://investinangus.com/event/meet-the-advisor-marketing-surgery/
LOCATION:Business Gateway Arbroath\, Unit 9 Harbour Visitor Centre\, Arbroath\, DD11 1PS
CATEGORIES:Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260324T130000
DTEND;TZID=UTC:20260324T140000
DTSTAMP:20260404T070158
CREATED:20260312T164221Z
LAST-MODIFIED:20260312T164221Z
UID:10093692-1774357200-1774360800@investinangus.com
SUMMARY:How to Get Your Business Found on Google and AI Search (ChatGPT\, Gemini & Beyond)
DESCRIPTION:Search is changing fast. Customers are no longer relying only on Google; they’re also asking AI tools like ChatGPT\, Gemini and Perplexity for recommendations\, comparisons\, and buying advice. \nIn this practical masterclass\, you’ll learn how modern search really works today and what small businesses need to do to stay visible across both traditional search engines and AI-powered search results. \nThis session is designed for small business owners\, founders\, and marketers who want clarity\, not hype\, and a clear roadmap to stay competitive in the new search landscape. \nThis session is sponsored by BT Group.
URL:https://investinangus.com/event/how-to-get-your-business-found-on-google-and-ai-search-chatgpt-gemini-beyond/
CATEGORIES:Digital Marketing,Marketing,Technology
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20260325T140000
DTEND;TZID=UTC:20260325T150000
DTSTAMP:20260404T070158
CREATED:20260312T155446Z
LAST-MODIFIED:20260312T155446Z
UID:10093668-1774447200-1774450800@investinangus.com
SUMMARY:AI for the camera-shy: Creating video content without ever filming yourself
DESCRIPTION:Video is one of the most effective ways to attract customers\, but many small business owners feel uncomfortable appearing on camera or simply don’t have the time\, space or confidence to film themselves. \nThanks to recent advances in AI\, it’s now possible to create professional video content without ever turning on a camera. From AI avatars and video generation to realistic voiceovers\, these tools make video marketing more accessible than ever. \nJoin this free Tech Hub webinar to discover how your small business can use AI tools to create engaging video content without filming yourself. \nYou’ll see live demonstrations of AI video\, avatar and voiceover tools\, and learn how you can use them for marketing\, social media and customer communication. \nWhether you’re camera-shy\, short on time or just curious about AI\, this session will give you practical ideas and confidence to start using video in a way that suits you. \nWhat you’ll learn: \n\nWhy video still matters: How video content builds trust and visibility\, even without appearing on screen\nAI can support your visibility: But real trust and connection still comes from humans\nAI video generation: Creating videos from text\, images or prompts in minutes\nUsing AI avatars: How virtual presenters can represent your business professionally\nVoiceover made easy: Turning scripts into natural-sounding audio without recording yourself\nPractical use cases: Ideas for social posts\, product explainers\, promotions and updates using AI tools
URL:https://investinangus.com/event/ai-for-the-camera-shy-creating-video-content-without-ever-filming-yourself/
CATEGORIES:Marketing,Technology
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